{"id":50192,"date":"2020-01-07T00:25:30","date_gmt":"2020-01-06T23:25:30","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=50192"},"modified":"2024-04-24T09:10:48","modified_gmt":"2024-04-24T07:10:48","slug":"crowdfunding-in-munich","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/50192\/crowdfunding-in-munich\/","title":{"rendered":"Failure without risk? \u2014 Crowdfunding in Munich"},"content":{"rendered":"
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What is there to say about crowdfunding in Munich? A lot, we think. Here are eight arguments in favor<\/strong> for crowdfunding for a startup? An overview with tips, networking information, and funding opportunities in Munich. <\/strong><\/p>\n\n\n\n

Crowdfunding is a special type of financing from a large number of people. Why is this exciting for startups? After all, a rapidly scaling business model often requires a large amount of funding. Especially for startups\u2014but also for established companies\u2014crowdfunding can be more than just financing, but much more. It can be a market test on the one hand and a marketing tool on the other. A business idea or product can be tested and promoted directly to the target audience through a crowdfunding campaign.<\/p>\n\n\n\n

All eight arguments in favor of crowdfunding in Munich at a glance.<\/p>\n\n\n\n

The stress test<\/h2>\n\n\n\n

Argument 1: Project starters must thoroughly consider all important aspects of the product and the market. Therefore, crowdfunding is not only a market test for the product but also a stress test for founding teams, Alexander Schmidbauer<\/strong> He has a position with the City of Munich in Referat f\u00fcr Arbeit und Wirtschaft own funding instrument<\/a> introduced to financially support young entrepreneurs in their campaigns. Schmidbauer believes:<\/p>\n\n\n\n

"Crowdfunding, in a way, is the democratization of startup financing. But it's also more: Consolidating all relevant startup topics into one campaign requires excellent and professional preparation as well as entrepreneurial skills. Campaign starters therefore have to overcome a steep learning curve." <\/p><\/blockquote>\n\n\n\n

Successful crowdfunding as an argument for further financing<\/h2>\n\n\n\n

Argument 2: More money. For founders just starting out, a successful crowdfunding campaign can also be a good argument for follow-up financing, explains Alexander Schmidbauer:<\/p>\n\n\n\n

\u201cAfter a successful campaign, founders have good arguments for follow-up financing and can act with more confidence.\u201d <\/p><\/blockquote>\n\n\n\n

Communication and dialogue <\/h2>\n\n\n\n

Arguments 3 and 4: A communication strategy \u2014 and real dialogue. Mona Knorr<\/strong>, Crowdfunding specialist<\/a> which the monthly crowdfunding meetup<\/a> launched two years ago, it looks like this:<\/p>\n\n\n\n

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Mona Knorr, crowdfunding specialist with a blog on community-based economics \u00a9 Simone Naumann<\/figcaption><\/figure><\/div>\n\n\n\n

"Crowdfunding forces project initiators to formulate and communicate an idea or project in a concise and understandable way for the target audience. At the same time, they must present their startup to the public and engage in dialogue with future customers."<\/p><\/blockquote>\n\n\n\n

In concrete terms, this means: A project starter must clearly define the idea and its unique selling point. Who the target audience is and where they can be reached. After all, supporters don't just come along. Unfortunately, it's still a common misconception that simply putting a project on a platform with a good video is enough, says Mona Knorr. Therefore, she recommends the following approach:<\/p>\n\n\n\n