{"id":4878,"date":"2015-10-20T16:58:44","date_gmt":"2015-10-20T14:58:44","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=4878"},"modified":"2021-03-30T14:21:20","modified_gmt":"2021-03-30T12:21:20","slug":"trade-in-transition-innovation-award-2015-for-loclet","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/4878\/trade-in-transition-innovation-award-2015-for-loclet\/","title":{"rendered":"Trade in Transition \u2013 Innovation Award 2015 for LOCLET"},"content":{"rendered":"<div class=\"entry-content\"><p>Deserted city centers \u2013 shopping only from the sofa? What can we do to strengthen stationary retail \u2013 especially in rural areas? With these questions, the G\u00fcnther Rid Foundation and UnternehmerTUM, the Center for Innovation and Entrepreneurship at the Technical University of Munich, launched the <strong>Competition \u201cTrade in Transition\u201d<\/strong>.<\/p>\n<p>The award was presented at the RID Future Congress on October 14. There was a surprise: The jury was so impressed by all the finalists that they awarded two main prizes, each with a cash prize of 10,000 euros. One of the winners of the 2015 Innovation Award is <strong>Munich startup LOCLET<\/strong>.<\/p>\n<p>&quot;Discover your city&quot; \u2013 LOCLET is a location-based quiz game in which players solve and place exciting puzzles, called &quot;Loclets,&quot; at locations throughout the city. The LOCLET app enlivens city centers and guides potential customers to local retailers. Local retailers can make their businesses part of the game by placing exciting &quot;Loclets.&quot; The jury explained the award for LOCLET as follows: &quot;LOCLET allows you to discover cities in a playful way and offers retailers the potential to interact directly with customers in urban spaces. The team&#039;s professional approach and the rapid technical development of the prototype convinced the jury. We hope that walk-in customers will become LOCLET customers in the future. And retailers will become their customers.&quot;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Deserted city centers \u2013 shopping only from the couch? What can we do to strengthen brick-and-mortar retail, especially in rural areas? These were the questions the G\u00fcnther Rid Foundation and UnternehmerTUM, the Center for Innovation and Entrepreneurship at the Technical University of Munich, launched in October 2014...<\/p>","protected":false},"author":24,"featured_media":4903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Handel im Wandel \u2013 Innovationspreis 2015 f\u00fcr LOCLET - Munich Startup<\/title>\n<meta name=\"description\" content=\"Die ortsbasierte Quiz-App LOCLET will dazu beitragen, den Handel in den Innenst\u00e4dten zu beleben und erh\u00e4lt daf\u00fcr den Innovationspreis 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/4878\/trade-in-transition-innovation-award-2015-for-loclet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handel im Wandel \u2013 Innovationspreis 2015 f\u00fcr LOCLET - 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