{"id":45654,"date":"2019-03-05T08:00:28","date_gmt":"2019-03-05T07:00:28","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=45654"},"modified":"2020-10-07T14:12:27","modified_gmt":"2020-10-07T12:12:27","slug":"zoe-lu-7-questions","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/45654\/zoe-lu-7-questions\/","title":{"rendered":"\u201cOne Bag \u2014 Many Looks\u201d: 7 questions for\u2026 Zo\u00e9 Lu"},"content":{"rendered":"

The Munich-based startup Zo\u00e9 Lu has developed a convertible handbag. Its various designs not only look good but also contribute to sustainability. In our 7-question interview, the three founders reveal how they plan to assert themselves in the highly competitive handbag market.<\/strong><\/p>\n

1. Who are you and what do you do? Please briefly introduce yourself and your product!<\/strong><\/p>\n

We are Zo\u00e9 Lu, and we are all "makers." The Trio Creativo consists of fashion-mad girls with very different interests and temperaments who found each other for Zo\u00e9 Lu.<\/p>\n

\"Zoe<\/a>
The founders of Zo\u00e9 Lu.
\u00a9 Petra Ruehle<\/figcaption><\/figure>\n

Larissa Walter<\/strong>
\nMunich woman, 38 years old
\nStudying Industrial Design in Munich
\nBag design for Ludwig G\u00f6rtz and \u201cHarbour 2nd\u201d
\nMotto: \u201cI can do that much better myself.\u201d
\nIn the team: drawing machine and social media guru<\/p>\n

Ulrike Heintz<\/strong>
\nMunich woman, 38 years old
\nGerman Master School for Fashion, Fashion & Communication Design Agency experience \u201cSigns and Wonders\u201d and \u201cInterbrand\u201d, projects for MINI and BMW
\nMotto: \u201cLet\u2019s think about it again.\u201d
\nIn the team: Creative bouncer and voice of reason<\/p>\n

Jennifer R\u00fcggeberg<\/strong>
\nMunich resident, 50 years old
\nNew York Fashion Institute of Technology,
\nEsmod Fashion School Munich
\nHead of Design at Joop!, Strenesse and Marc O'Polo
\nMotto: \u201cDon\u2019t waste time talking. Just do it!\u201d
\nIn the team: production pusher and puppet master<\/p>\n

Zo\u00e9 Lu: The convertible handbag<\/h3>\n

We know each other from our work as designers for Marc O'Polo and first sat down three years ago to think about a product we would enjoy, one that was sustainable, high-quality, and truly new. As bag designers, we were certainly all a bit frustrated by not being able to implement truly innovative designs for these well-known brands season after season.<\/p>\n

Our product is a convertible bag made of high-quality Italian cowhide. At first glance, it looks like a "normal" handbag in the shape of a classic saddle bag. However, the "one bag \u2014 many looks" principle lies behind it: The bag body can be combined for all of life's occasions. Our interchangeable flaps, which are now available in over 20 different designs, can be swapped out in a snap thanks to a zipper on the back of the bag body.<\/p>\n

The loyal bag as a sustainable quality product<\/h3>\n

2. But that has been around for a long time! <\/strong><\/p>\n

Nope. Not in this form\u2014namely, combining functionality with feminine design. Which, of course, makes us extremely happy. Because we're the first in the world to offer a stylish saddle bag for a variety of occasions. As already mentioned: "One bag \u2014 many looks": That sums up the motto perfectly. And our philosophy fits perfectly with the times. Because, incidentally, we're also doing something for sustainability and combating the throwaway craze. We don't make one-season products like the big players in the industry with their multi-million dollar advertising budgets, but rather a single, loyal bag of the highest quality standard, whose look can be changed in seconds.<\/p>\n

\"Zo\u00e9<\/a><\/p>\n

Good partners are hard to find<\/h3>\n

3. What has been your biggest challenge so far?<\/strong><\/p>\n

Essentially, it was the fine-tuning of our initial idea. All three of us quickly had a clear idea of the harmonious interplay of design and functionality. However, it was a challenge to find reliable suppliers whose leather met our standards of quality and sustainability and, above all, who were willing to produce very small quantities initially. Fortunately, after a few attempts, we have now found some truly fantastic partners who, like us, are enthusiastic about our product idea and want to grow with us.<\/p>\n

Influencer marketing and \u201cThe Thing of the Year\u201d should fix it<\/h3>\n

4. Let\u2019s get down to business: How is business going?<\/strong><\/p>\n

We started off extremely enthusiastically and focused primarily on traditional sales through retailers. But when we were at Fashion Week in Berlin in 2018, after spending a lot of money on a booth, and no retailer wanted to include us in their product range, it was tough. Everyone loved our product, but they all told us it would be difficult to include us in their product range because we were so unknown. Unfortunately, retailers in Germany are very reluctant to accept newcomer labels. Especially in the handbag sector, buyers often rely on the big players in the fashion business.<\/p>\n

\"Zo\u00e9<\/a><\/p>\n

We then began focusing heavily on influencer marketing and now have some great partners who love our product and are enthusiastic about featuring it. Since then, things have been going ever better, and we've been steadily increasing our sales.<\/p>\n

Zo\u00e9 Lu<\/a> has now gathered a dedicated community around itself. Our fans include actress Ursula Karven, influencers Susamamma, Beautyrella, Kira Bejaoui, and Fifteenminfame. And of course, we hope to gain another boost through our participation in "Das Thing des Jahres" on March 5th.<\/p>\n

5. What does Munich mean to you? <\/strong><\/p>\n

Home! Even if one of us is just a newcomer.<\/p>\n

6. How will your startup become the next unicorn? Or will we see you soon at Epic Fail Night? <\/strong><\/p>\n

Epic fail\u2014no, definitely not. We had that once years ago with another startup. This time, definitely a unicorn!<\/p>\n

7. Hiking or beer garden? <\/strong><\/p>\n

First hiking \u2014 then beer garden!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Munich-based startup Zo\u00e9 Lu has developed a convertible handbag. Its various designs are designed to not only look good but also contribute to sustainability. In our 7-question interview, the three founders revealed how they plan to assert themselves in the highly competitive handbag market. 1. Who are...<\/p>","protected":false},"author":3,"featured_media":45675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,5638,1,4074,1083],"tags":[4202,3517,3516],"acf":[],"yoast_head":"\n"One Bag - Many Looks": 7 Fragen an... Zo\u00e9 Lu - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner Startup Zo\u00e9 Lu hat eine wandelbare Handtasche entwickelt. 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