{"id":45615,"date":"2019-03-04T08:33:48","date_gmt":"2019-03-04T07:33:48","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=45615"},"modified":"2019-03-01T08:53:34","modified_gmt":"2019-03-01T07:53:34","slug":"vitafy-bodylab","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/45615\/vitafy-bodylab\/","title":{"rendered":"Vitafy takes over fitness brand Bodylab"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Vitafy acquires nutritional supplement provider Bodylab, continuing the Munich-based nutrition startup&#039;s expansion strategy.<\/strong><\/p>\n<p>In December 2018, the Munich-based company raised funding from Cipio Partners and Venture Stars <a href=\"\/en\/43358\/vitafy-investment\/\">10 million euros in fresh capital<\/a> In January, the startup announced the acquisition of the women&#039;s fitness brand <a href=\"\/en\/44523\/vitafy-takes-over-gymqueen\/\">Gym Queen<\/a>Now another fitness brand is following suit. Bodylab was founded in the Netherlands in 2004, but eventually developed a focus on the German market. Vitafy Managing Director and Co-Founder <strong>George Bader<\/strong> says:<\/p>\n<blockquote><p>&quot;With Bodylab, we have gained one of the leading and highest-quality fitness nutrition brands for men, which optimally complements our brand portfolio. With Bodylab, we also want to be more strongly represented in the attractive bodybuilding segment in the future and see great growth potential here, both nationally and internationally.&quot;<\/p><\/blockquote>\n<h3>\u201cConvinced that we are ideally placed in the Vitafy Group with Bodylab\u201d<\/h3>\n<p>The Bodylab Managing Directors <strong>Jeffrey Dunant<\/strong> and <strong>Gerd Michael Bovelet<\/strong> add:<\/p>\n<blockquote><p>&quot;Vitafy, with its expertise in brick-and-mortar retail and operational know-how in e-commerce, offers us an ideal combination for future development. Therefore, we are convinced that we are ideally placed within the Vitafy Group with Bodylab and have laid the foundation for further growth. We look forward to continuing to support the company&#039;s future development, where our customers will benefit from the expanded product range and even better services.&quot;<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vitafy acquires nutritional supplement provider Bodylab. The Munich-based nutrition startup is thus continuing its expansion course. In December 2018, the Munich-based company raised \u20ac10 million in fresh capital from Cipio Partners and Venture Stars. In January, the startup then announced the acquisition of women&#039;s fitness brand Gymqueen. Now another brand from...<\/p>","protected":false},"author":26,"featured_media":39581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[2359,223,915],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vitafy \u00fcbernimmt Fitness-Marke Bodylab - Munich Startup<\/title>\n<meta name=\"description\" content=\"Vitafy \u00fcbernimmt den Anbieter f\u00fcr Nahrungserg\u00e4nzungsmittel Bodylab. Das M\u00fcnchner Ern\u00e4hrungsstartup setzt damit seinen\u00a0 Expansionskurs fort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/45615\/vitafy-bodylab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitafy \u00fcbernimmt Fitness-Marke Bodylab - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Vitafy \u00fcbernimmt den Anbieter f\u00fcr Nahrungserg\u00e4nzungsmittel Bodylab. Das M\u00fcnchner Ern\u00e4hrungsstartup setzt damit seinen\u00a0 Expansionskurs fort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/45615\/vitafy-bodylab\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-04T07:33:48+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/45615\/vitafy-bodylab\/\",\"url\":\"https:\/\/cms.munich-startup.net\/45615\/vitafy-bodylab\/\",\"name\":\"Vitafy \u00fcbernimmt Fitness-Marke Bodylab - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/45615\/vitafy-bodylab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/45615\/vitafy-bodylab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/08\/person-3593664_1280.jpg\",\"datePublished\":\"2019-03-04T07:33:48+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Vitafy \u00fcbernimmt den Anbieter f\u00fcr Nahrungserg\u00e4nzungsmittel Bodylab. 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