{"id":45336,"date":"2019-03-13T11:46:01","date_gmt":"2019-03-13T10:46:01","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=45336"},"modified":"2019-03-11T11:04:22","modified_gmt":"2019-03-11T10:04:22","slug":"knister-grill-crowdfunding-tips","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/45336\/knister-grill-crowdfunding-tips\/","title":{"rendered":"\u201cThe ultimate market test\u201d \u2013 crowdfunding tips from Knister Grill"},"content":{"rendered":"

Carolin Kunert of Knister Grill launched a successful crowdfunding campaign in the summer of 2018. Her innovative "bicycle grill" easily cleared the funding threshold. But there were other challenges that only arose after the funding goal had been reached. The fact that Carolin persevered and that every backer can now start the next BBQ season with a Knister Grill was due, among other things, to "very helpful friends and family." Here are the ultimate crowdfunding tips from Knister Grill<\/a>.
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In many crowdfunding campaigns, market testing or marketing are the primary focus, in addition to funding. How was that for you?<\/strong><\/p>\n

\"crackling<\/a>
Caroline Kunert with her Knister Grill<\/figcaption><\/figure>\n

Financing was my primary concern. But I also wanted to find out if there were actually customers out there who would spend more than 100 euros on a Knister Grill. Of course, an incredible number of people say what a great, innovative idea it is... But getting them so excited that they actually buy the product is the ultimate market test, and fortunately, it turned out to be true.<\/p>\n

What was the most helpful tip you received while preparing the campaign?<\/strong><\/p>\n

Press is the key to a successful crowdfunding campaign.<\/p>\n

\u201cPlan everything long-term in advance!\u201d<\/h3>\n

What advice would you give to other founders who are considering launching a crowdfunding campaign?<\/strong><\/p>\n

If it were easy, everyone would do it.<\/p>\n

Plan everything long-term! Seek support and don't carry out a campaign alone. Ideally, you'll be overwhelmed with all the media, customers, emails, etc. Meanwhile, you also have to somehow ensure that the product can actually be produced and delivered. Fortunately, I had very supportive friends and family who always pitched in. I couldn't have done it without them.<\/p>\n