{"id":45122,"date":"2019-02-20T11:45:06","date_gmt":"2019-02-20T10:45:06","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=45122"},"modified":"2022-06-28T08:25:50","modified_gmt":"2022-06-28T06:25:50","slug":"carryyygum-crowdfunding","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/45122\/carryyygum-crowdfunding\/","title":{"rendered":"\u201cHuge marketing effect\u201d \u2013 crowdfunding tips from Carryyygum"},"content":{"rendered":"

The Munich-based startup Carryyygum has invented the "world's smallest luggage carrier." Founder Carl Heinze financed the first batch of the rubber band for transporting (relatively) small items by bike through a crowdfunding campaign. The project was supported by the City of Munich. In our interview, Carl shares his learnings, shares what he's most proud of, and discusses the challenges of the campaign.<\/strong><\/p>\n

In many crowdfunding campaigns, market testing or marketing are the primary focus, in addition to funding. What was that like with Carryyygum?<\/strong><\/p>\n

\"Carryyygum\"<\/a>
Carryyygum inventor Carl Heinze.<\/figcaption><\/figure>\n

The main focus was on financing the first batch of products. The successful crowdfunding significantly reduced the risk for us. In retrospect, however, it's clear that the marketing effect of the successful crowdfunding campaign is truly enormous: Project starters receive a kind of seal of approval that their idea is good\u2014and this facilitates many discussions and collaborations.<\/p>\n

How did you prepare for the campaign and where did you find support?<\/strong><\/p>\n

I found the topics of production costs, fees, taxes, customs duties, international deliveries, etc. quite complex at the beginning. Several conversations with others who had already run a crowdfunding campaign with similar ideas were very helpful, for example at a crowdfunding breakfast or simply by writing to a founder.<\/p>\n

\u201cFor us, success did not come by itself\u201d<\/h3>\n

What advice would you give to other founders who are considering launching a crowdfunding campaign?<\/strong><\/p>\n

At least for us, success didn't just happen. It takes a lot of work: press work, paid marketing, canvassing at bike shops, attending trade shows, distributing flyers, contacting bloggers. Maybe there's an idea you can put on Kickstarter that will attract more and more backers all by itself\u2014but for us, it didn't happen entirely on its own.<\/p>\n