{"id":40593,"date":"2018-09-26T11:53:38","date_gmt":"2018-09-26T09:53:38","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=40593"},"modified":"2018-09-25T14:50:33","modified_gmt":"2018-09-25T12:50:33","slug":"wayra-is-repositioning-itself","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/40593\/wayra-is-repositioning-itself\/","title":{"rendered":"Wayra is repositioning itself internationally"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Last year, the Telef\u00f3nica accelerator Wayra Germany dared to make a fresh start \u2014 apparently with success: Now the Munich model is being rolled out internationally.<\/strong><\/p>\n<p>The original concept behind the Telef\u00f3nica subsidiary was to invest in startups that would later be sold at a profit. The German branch in Munich also worked in this direction, selling shares in Foodora, Neokami, and Parkpocket, among others, to strategic investors.<\/p>\n<p><a href=\"\/en\/30237\/wayra-reinvents-itself\/\">At the end of last year, Wayra Germany announced a change of course.<\/a> Instead of distributing venture capital, the startup division now sees itself as an intermediary between Telef\u00f3nica and innovative young companies. The startup solutions are to be tested in specialist departments within the communications group. Instead of capital, the young companies receive advice, space, and access to specialist departments. This venture client model is now being adopted at the other global locations.<\/p>\n<blockquote><p>\u201cWith the reorientation of Wayra Germany last year, we wanted to trigger an important innovation impulse for the entire company,\u201d<\/p><\/blockquote>\n<p>says <strong>Markus Haas<\/strong>, CEO of Telef\u00f3nica Deutschland.<\/p>\n<blockquote><p>&quot;We already see clear added value. The fact that the entire Telef\u00f3nica Group is now following our example is further evidence that we are pursuing the right strategy.&quot;<\/p><\/blockquote>\n<h3>Wayra opens up to other companies<\/h3>\n<p>How <a href=\"http:\/\/gruender.wiwo.de\/wayra-telefonica-oeffnet-seine-start-up-sparte\/\" target=\"_blank\" rel=\"noopener\">Business Week Founder<\/a> Wayra also offers parts of its service to other companies that want to work with startups, as reported. The Telef\u00f3nica division supports, for example, in the search for suitable founding teams. The team led by Wayra Germany Managing Director Christian Lindener also advises other companies on how to approach startups. However, only the parent company continues to benefit from the full service:<\/p>\n<blockquote><p>&quot;Once we&#039;ve placed a startup, that&#039;s it. Unlike Telef\u00f3nica, we don&#039;t take on any project-phase tasks for third-party companies,&quot;<\/p><\/blockquote>\n<p>so <strong>Christian Lindener<\/strong> to Wirtschaftswoche founders.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Last year, the Telef\u00f3nica accelerator Wayra Germany ventured into a new beginning\u2014apparently with success: Now the Munich model is being rolled out internationally. The original concept behind the Telef\u00f3nica subsidiary was to make startup investments that would later be sold at a profit. The German branch in Munich also worked accordingly, selling shares in, among others, Foodora, ...<\/p>","protected":false},"author":26,"featured_media":36808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,5638,1,5635],"tags":[359],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wayra stellt sich international neu auf - Munich Startup<\/title>\n<meta name=\"description\" content=\"Vergangenes Jahr\u00a0 hat\u00a0Wayra Deutschland\u00a0 den Neuanfang gewagt -- offenbar mit Erfolg: Nun wird das M\u00fcnchner Modell international ausgerollt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/40593\/wayra-is-repositioning-itself\/\" \/>\n<meta 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