{"id":40491,"date":"2018-09-21T11:45:33","date_gmt":"2018-09-21T09:45:33","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=40491"},"modified":"2022-05-10T14:54:25","modified_gmt":"2022-05-10T12:54:25","slug":"delia-fischer-westwing-interview","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/","title":{"rendered":"\u201cBeing underestimated every now and then can be an advantage\u201d \u2014 Interview with Delia Fischer"},"content":{"rendered":"

Westwing<\/a> — Happy Place<\/em> For all interior design fans. Since 2011, founder Delia Fischer\u2014together with her co-founders Stefan Smalla, Tim Sch\u00e4fer, Matthias Siepe, and Georg Biersack\u2014has made it her mission to make affordable, modern furniture accessible online to a broad audience. How did she come up with this idea? And did she find it an advantage or disadvantage to be a female founder in the male-dominated startup scene? Answers to these\u2014and other questions\u2014in this interview.<\/strong><\/p>\n

What motivated you to start the company? <\/strong><\/p>\n

\"\"<\/a><\/p>\n

I really enjoyed my job at Elle and Elle Decoration, but at a certain point, I wanted to start my own business. I was always a bit more open-minded and looked for new opportunities. I had several business ideas back then, but I rejected them all. Through my job, I realized that there was a lot of fashion available online, but hardly any\u2014and especially hardly any beautiful and affordable\u2014furniture. Making beautiful and unique interior products accessible to everyone\u2014this idea motivated me and continues to motivate me to this day.<\/p>\n

Did you have any role models when you started your business?<\/strong><\/p>\n

For example, I was very inspired by Spanx founder Sara Blakely. She wanted a slimmer silhouette under her dress, and when there wasn't a suitable product available, she simply made it herself.<\/p>\n

When and where do you get the best ideas? <\/strong><\/p>\n

Often when I'm traveling. But it can also happen that I wake up in the middle of the night and have a new idea.<\/p>\n

You don't have to do everything alone<\/h3>\n

Your greatest talent? <\/strong><\/p>\n

When I do something, I do it with passion.<\/p>\n

The biggest mistake you have ever made? <\/strong><\/p>\n

Having to do everything on your own.<\/p>\n

Your secret weapon when networking? <\/strong><\/p>\n

Always have a genuine interest in the person you are talking to.<\/p>\n

Does this seem like a good time to start a business? Why? <\/strong><\/p>\n

Yes, because it has never been easier to network and exchange ideas.
\n
\nThe three worst prejudices you have encountered in your everyday life as a founder? <\/strong><\/p>\n

I always tried not to focus on prejudices, but quickly realized that I should stand up for myself and my strengths \u2014 and weaknesses.<\/p>\n

\"\"<\/a><\/p>\n

What\u2019s on top of your desk right now? <\/strong><\/p>\n

The designs of our Westwing Collection which we launch in November.<\/p>\n

Being underestimated can be an advantage<\/h3>\n

What makes you happy? <\/strong><\/p>\n

Thankfully, there are many moments of happiness. And that's what makes my job so special. It's simply fun to be able to live your dream and pursue your greatest passion at work.<\/p>\n

Was being a female founder an advantage or a disadvantage for you?<\/strong><\/p>\n

Neither. However, being underestimated every now and then can actually be an advantage \ud83d\ude09 .<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Westwing \u2014 a happy place for all interior design fans. Since 2011, founder Delia Fischer \u2014 along with her co-founders Stefan Smalla, Tim Sch\u00e4fer, Matthias Siepe, and Georg Biersack \u2014 has made it her mission to make affordable, modern furniture accessible online to a broad audience. How did she come up with this...<\/p>","protected":false},"author":24,"featured_media":40506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5636,1083,4586],"tags":[3330,891,1782,1705,4220],"acf":[],"yoast_head":"\n"Hin und wieder untersch\u00e4tzt zu werden, kann durchaus von Vorteil sein" - Delia Fischer im Interview - Munich Startup<\/title>\n<meta name=\"description\" content=\"Delia Fischer, Co-Gr\u00fcnderin von Westwing, im Interview \u00fcber ihre Motivation zu gr\u00fcnden und ihre Geheimwaffe beim Networking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Hin und wieder untersch\u00e4tzt zu werden, kann durchaus von Vorteil sein" - Delia Fischer im Interview - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Delia Fischer, Co-Gr\u00fcnderin von Westwing, im Interview \u00fcber ihre Motivation zu gr\u00fcnden und ihre Geheimwaffe beim Networking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-21T09:45:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-10T12:54:25+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/\",\"name\":\"\\\"Hin und wieder untersch\u00e4tzt zu werden, kann durchaus von Vorteil sein\\\" - Delia Fischer im Interview - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg\",\"datePublished\":\"2018-09-21T09:45:33+00:00\",\"dateModified\":\"2022-05-10T12:54:25+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\"},\"description\":\"Delia Fischer, Co-Gr\u00fcnderin von Westwing, im Interview \u00fcber ihre Motivation zu gr\u00fcnden und ihre Geheimwaffe beim Networking.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg\",\"width\":1500,\"height\":911,\"caption\":\"Delia Fischer Westwing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"„Hin und wieder untersch\u00e4tzt zu werden, kann durchaus von Vorteil sein“ — Delia Fischer im Interview\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\",\"name\":\"Regina Bruckschl\u00f6gl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"caption\":\"Regina Bruckschl\u00f6gl\"},\"description\":\"Nach eigenen Startup-Erfahrungen blickt sie als Redakteurin von Munich Startup nun aus einer anderen Perspektive auf die M\u00fcnchner Startup-Szene \u2013 und entdeckt dabei jeden Tag, wie vielf\u00e4ltig das M\u00fcnchner \u00d6kosystem ist. Startup Stories, die erz\u00e4hlt werden wollen!\",\"sameAs\":[\"https:\/\/cms.munich-startup.net\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/regina\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"911\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":""Being underestimated every now and then can be an advantage" - Interview with Delia Fischer - Munich Startup","description":"Delia Fischer, co-founder of Westwing, in an interview about her motivation to start a company and her secret weapon when it comes to networking.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/","og_locale":"en_US","og_type":"article","og_title":"\"Hin und wieder untersch\u00e4tzt zu werden, kann durchaus von Vorteil sein\" - Delia Fischer im Interview - Munich Startup","og_description":"Delia Fischer, Co-Gr\u00fcnderin von Westwing, im Interview \u00fcber ihre Motivation zu gr\u00fcnden und ihre Geheimwaffe beim Networking.","og_url":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2018-09-21T09:45:33+00:00","article_modified_time":"2022-05-10T12:54:25+00:00","author":"Regina Bruckschl\u00f6gl","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Regina Bruckschl\u00f6gl","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/","url":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/","name":""Being underestimated every now and then can be an advantage" - Interview with Delia Fischer - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg","datePublished":"2018-09-21T09:45:33+00:00","dateModified":"2022-05-10T12:54:25+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f"},"description":"Delia Fischer, co-founder of Westwing, in an interview about her motivation to start a company and her secret weapon when it comes to networking.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg","width":1500,"height":911,"caption":"Delia Fischer Westwing"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/en\/40491\/delia-fischer-westwing-interview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"„Hin und wieder untersch\u00e4tzt zu werden, kann durchaus von Vorteil sein“ — Delia Fischer im Interview"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f","name":"Regina Bruckschl\u00f6gl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","caption":"Regina Bruckschl\u00f6gl"},"description":"After her own startup experiences, she now looks at the Munich startup scene from a different perspective as an editor at Munich Startup \u2013 and discovers every day how diverse the Munich ecosystem is. Startup stories that beg to be told!","sameAs":["https:\/\/cms.munich-startup.net"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/regina\/"}]},"og_image":[{"width":1500,"height":911,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/2018KW11_StyleQueen_Westwing_CI_Final_01-e1537517755661.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1652187269:24","_edit_last":"24","_yoast_wpseo_focuskw":"Delia Fischer","_yoast_wpseo_metadesc":"Delia Fischer, Co-Gr\u00fcnderin von Westwing, im Interview \u00fcber ihre Motivation zu gr\u00fcnden und ihre Geheimwaffe beim Networking.","_yoast_wpseo_linkdex":"69","_thumbnail_id":"40506","wbounce_status":"default","_yoast_wpseo_primary_category":"5636","_yoast_wpseo_focuskw_text_input":"Delia Fischer","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"Women in Tech","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"3","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/40491"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=40491"}],"version-history":[{"count":2,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/40491\/revisions"}],"predecessor-version":[{"id":82420,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/40491\/revisions\/82420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/40506"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=40491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=40491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=40491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}