{"id":39889,"date":"2018-09-03T15:58:15","date_gmt":"2018-09-03T13:58:15","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=39889"},"modified":"2018-09-03T11:49:01","modified_gmt":"2018-09-03T09:49:01","slug":"founder-of-the-lions-den","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/","title":{"rendered":"Most founders do not want to be in \u201cThe Lion\u2019s Den\u201d"},"content":{"rendered":"

Is it all just a show? Two-thirds of the founders surveyed by the digital association Bitkom do not want to appear on the startup show "Die H\u00f6hle der L\u00f6wen." The majority do not expect the TV show to add any value to their own business.<\/strong><\/p>\n

A new season of the startup show "Die H\u00f6hle der L\u00f6wen" (The Lion's Den) starts tomorrow on Vox. In 12 episodes, founders will once again pitch to investors Judith Williams, Frank Thelen, Ralf D\u00fcmmel, Carsten Maschmeyer, Dagmar W\u00f6hrl, and Georg Kofler every Tuesday for an investment. But as tempting as the combination of public advertising for their own product and the chance to attract a prominent investor may sound, most German founders prefer not to appear. At least, that's the conclusion of a recent study by the digital association Bitkom.<\/p>\n

Bitkom surveyed a total of 300 German startups about startup shows on television. Two out of three (65 percent) would definitely not participate in such a show. Only just over one in four (28 percent) could imagine participating. Jenny Boldt<\/strong>, startup expert at Bitkom, is nevertheless positive about startup shows:<\/p>\n

"The startup programs on various channels have brought the topic of startups and founders closer to an audience of millions. They make an important contribution to making startups known to the general public and bring the entrepreneurial spirit into society."<\/p><\/blockquote>\n

One third fears damage to image<\/h3>\n

The vast majority (57 percent) of respondents do not expect any added value for their startup by participating in the show. Around half (48 percent) criticize the unattractive terms of the investment deals offered on television. 40 percent believe they would not benefit from the professional feedback from the "lions." For one in three (33 percent), the effort required to participate seems too high. Another third even fears that participating in such a show could damage their startup's image. Jenny Boldt of Bitkom believes that whether an appearance is worthwhile depends largely on the individual founder and their product or service:<\/p>\n

\u201cAnyone aiming for the mass market will certainly achieve a different result than a startup that occupies a niche or primarily targets select corporate customers.\u201d<\/p><\/blockquote>\n

Those startups that could imagine appearing on a TV show primarily rely on increasing their company's visibility (98 percent), attracting new customers (78 percent), and attracting investors (59 percent). One in three would welcome the advice of the jury or mentors, and around one in four respondents (29 percent) say they would simply enjoy a TV appearance.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Is it all just a show? Two-thirds of the founders surveyed by the digital association Bitkom do not want to appear on the startup show "Die H\u00f6hle der L\u00f6wen." The majority do not expect the TV show to add any value to their own business. A new season of the startup show "Die H\u00f6hle der L\u00f6wen" starts tomorrow on Vox. In 12 episodes, pitches will once again be...<\/p>","protected":false},"author":26,"featured_media":39903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1],"tags":[273,706,157],"acf":[],"yoast_head":"\nDie meisten Gr\u00fcnder wollen nicht in "Die H\u00f6hle der L\u00f6wen" - Munich Startup<\/title>\n<meta name=\"description\" content=\"Alles nur Show? Zwei Drittel der vom Digitalverband Bitkom befragten Gr\u00fcnder m\u00f6chten nicht in die Startup-Sendung "Die H\u00f6hle der L\u00f6wen".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die meisten Gr\u00fcnder wollen nicht in "Die H\u00f6hle der L\u00f6wen" - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Alles nur Show? Zwei Drittel der vom Digitalverband Bitkom befragten Gr\u00fcnder m\u00f6chten nicht in die Startup-Sendung "Die H\u00f6hle der L\u00f6wen".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-03T13:58:15+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/\",\"name\":\"Die meisten Gr\u00fcnder wollen nicht in \\\"Die H\u00f6hle der L\u00f6wen\\\" - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/39889\/founder-of-the-lions-den\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/09\/lion-3317566_1920.jpg\",\"datePublished\":\"2018-09-03T13:58:15+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Alles nur Show? 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