{"id":39580,"date":"2018-08-26T09:33:01","date_gmt":"2018-08-26T07:33:01","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=39580"},"modified":"2018-08-24T13:01:01","modified_gmt":"2018-08-24T11:01:01","slug":"prosiebensat-1-vitafy","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/39580\/prosiebensat-1-vitafy\/","title":{"rendered":"ProSiebenSat.1 withdraws from Vitafy"},"content":{"rendered":"<div class=\"entry-content\"><p><strong> ProSiebenSat.1 has apparently sold its shares in Vitafy. However, this was apparently not due to the losses the Munich-based startup recently incurred.<\/strong><\/p>\n<p><a href=\"\/en\/4862\/prosiebensat-1-investment-for-munich-startup-vitafy\/\">Around three years ago, ProSiebenSat.1<\/a> at the Munich sports nutrition startup <a href=\"\/en\/ecosystem\/vitafy-gmbh\/\">Vitafy\u00a0<\/a> Now the media group has <a href=\"https:\/\/www.deutsche-startups.de\/2018\/08\/10\/vitafy-prosiebensat1\/\" target=\"_blank\" rel=\"noopener\">Report from German Startups<\/a> reportedly sold his shares again.<\/p>\n<p>Most recently, ProSiebenSat.1 held 49.9% of Vitafy. According to Deutsche Startups, the company paid \u20ac7 million and \u20ac20 million in media services for 28.9% of the shares almost two years ago. The Unterf\u00f6hring-based company already held 21.1% of the startup. In addition, ProSiebenSat.1 secured &quot;several call options for the gradual acquisition&quot; of the remaining shares at the time\u2014so it all seemed to be heading toward a complete takeover of the online shop for nutritional supplements.<\/p>\n<h3>\u201cNew strategic direction\u201d<\/h3>\n<p>An exit to the media group is now off the table. Vitafy initiator Venture Stars now holds 53.8% of the company again, and the four founders each own between 5 and 8.6 percent of their startup. According to information from Deutsche Startups, the buyback was completed &quot;at a bargain price.&quot;<\/p>\n<p>Vitafy has been operating in the red in recent years. In 2016, the loss was \u20ac9.7 million, and in previous years, there were further losses of \u20ac6.4 million. However, ProSiebenSat.1 cites &quot;changed priorities in line with the Group&#039;s new strategic direction&quot; as the reason for the exit.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ProSiebenSat.1 has apparently sold its shares in Vitafy. However, this was apparently not due to the losses the Munich startup recently incurred. Around three years ago, ProSiebenSat.1 invested in the Munich-based sports nutrition startup Vitafy. Now, according to a report by Deutsche Startups, the media group has sold its shares again. Most recently, it held...<\/p>","protected":false},"author":26,"featured_media":39581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[485,915],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ProSiebenSat.1 steigt bei Vitafy aus - Munich Startup<\/title>\n<meta name=\"description\" content=\"ProSiebenSat.1 hat offenbar seine Anteile an Vitafy verkauft. An den Verlusten, die das M\u00fcnchner Startup zuletzt erzielte, soll es aber nicht liegen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/39580\/prosiebensat-1-vitafy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ProSiebenSat.1 steigt bei Vitafy aus - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"ProSiebenSat.1 hat offenbar seine Anteile an Vitafy verkauft. An den Verlusten, die das M\u00fcnchner Startup zuletzt erzielte, soll es aber nicht liegen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/39580\/prosiebensat-1-vitafy\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-26T07:33:01+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/39580\/prosiebensat-1-vitafy\/\",\"url\":\"https:\/\/cms.munich-startup.net\/39580\/prosiebensat-1-vitafy\/\",\"name\":\"ProSiebenSat.1 steigt bei Vitafy aus - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/39580\/prosiebensat-1-vitafy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/39580\/prosiebensat-1-vitafy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/08\/person-3593664_1280.jpg\",\"datePublished\":\"2018-08-26T07:33:01+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"ProSiebenSat.1 hat offenbar seine Anteile an Vitafy verkauft. 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