{"id":36043,"date":"2018-05-15T08:47:24","date_gmt":"2018-05-15T06:47:24","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=36043"},"modified":"2024-04-17T13:29:01","modified_gmt":"2024-04-17T11:29:01","slug":"shape-me-muenchnerin-maschmeyer","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/","title":{"rendered":"Shape me: Munich woman wins Maschmeyer show"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>After Sat1 pulled the startup show &quot;Start Up!&quot; from its television schedule, things had gone quiet for the Maschmeyer show. The prestigious main prize was now awarded online\u2014to Munich-based management consultant Jennifer Schwade and her company Shape me.<\/strong><\/p>\n<p>After only four of eight planned episodes, the show &quot;Start Up!&quot;, in which Carsten Maschmeyer is looking for the perfect founder, was canceled by Sat1. <a href=\"\/en\/35036\/jochen-schweizer-prosieben\/\">Maschmeyer&#039;s idiosyncratic social media campaign<\/a> could not convince viewers to tune in. Recently, <a href=\"http:\/\/meedia.de\/2018\/04\/05\/trotz-shitstorm-bettelei-auf-twitter-carsten-maschmeyers-start-up-show-entwickelt-sich-zum-total-flop\/\" target=\"_blank\" rel=\"noopener\">650,000 spectators<\/a> This corresponded to a market share of 2.3 percent. Sat1 then broadcast the remaining four episodes only on its online portal.<\/p>\n<p>The final episode aired there last week. 30-year-old management consultant Jennifer Schwade won the show&#039;s finale. The Munich native received a one million euro investment from Carsten Maschmeyer and is founding a company with the investor. Munich-based Shape me GmbH offers an &quot;arm shaper&quot; for women. The garment is worn like a sleeve and is designed to look more even than an arm without the shaper.<\/p>\n<h3>Shape me is working on a dirndl blouse<\/h3>\n<p>Regarding her future plans, <strong>Jennifer Schwade<\/strong>:<\/p>\n<blockquote><p>\u201cMy goal is to launch a dirndl blouse with a shaping effect by the time Oktoberfest starts in September.\u201d<\/p><\/blockquote>\n<p>She is confident that her products will convince customers. <strong>Carsten Maschmeyer<\/strong> says about his winner:<\/p>\n<blockquote><p>&quot;Jennifer prevailed against 2,000 competitors and developed impressively. In the various challenges she had to overcome, she proved that she is up to the challenges of everyday entrepreneurship. I am convinced that Jennifer has what it takes to become a very successful founder.&quot;<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>After Sat1 pulled the startup show &quot;Start Up!&quot; from its television schedule, things had gone quiet for the Maschmeyer show. The prestigious grand prize was now awarded online\u2014to Munich-based management consultant Jennifer Schwade and her company Shape me. After only four of eight planned episodes, the startup show &quot;Start Up!&quot; was canceled.<\/p>","protected":false},"author":26,"featured_media":36063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[2847,88,52,3151],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shape me: M\u00fcnchnerin gewinnt Maschmeyer-Show - Munich Startup<\/title>\n<meta name=\"description\" content=\"Sat1 hatte die Maschmeyer-Sendung &quot;Start Up!&quot; vorzeitig aus dem Fersehprogramm genommen. Das Finale gewann nun eine M\u00fcnchnerin und ihre Firma Shape me.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shape me: M\u00fcnchnerin gewinnt Maschmeyer-Show - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Sat1 hatte die Maschmeyer-Sendung &quot;Start Up!&quot; vorzeitig aus dem Fersehprogramm genommen. Das Finale gewann nun eine M\u00fcnchnerin und ihre Firma Shape me.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-15T06:47:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T11:29:01+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/\",\"name\":\"Shape me: M\u00fcnchnerin gewinnt Maschmeyer-Show - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/36043\/shape-me-muenchnerin-maschmeyer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/05\/shape_me-e1526299942191.jpg\",\"datePublished\":\"2018-05-15T06:47:24+00:00\",\"dateModified\":\"2024-04-17T11:29:01+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Sat1 hatte die Maschmeyer-Sendung \\\"Start Up!\\\" vorzeitig aus dem Fersehprogramm genommen. 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