{"id":35792,"date":"2018-05-03T16:13:23","date_gmt":"2018-05-03T14:13:23","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=35792"},"modified":"2021-05-04T10:25:18","modified_gmt":"2021-05-04T08:25:18","slug":"republica-2018-day-2","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/35792\/republica-2018-day-2\/","title":{"rendered":"re:publica 2018: Mad Men, right-wing trolls & Generation Z"},"content":{"rendered":"

The Internet is POP \u2014 at least that\u2019s the claim of re:publica 2018, which is inviting people to a three-day conference in Berlin under this motto.<\/b><\/p>\n

Day 2 at re:publica in Berlin. No sun in sight, but a long line at the entrance. Before we start the second day of the conference, let's take a quick look at last night and Sophie Passmann's session on "Less filter bubble, more detox tea! \u2013 What can we learn from influencers?<\/em>\u201c<\/p>\n

\"Sophie<\/a>
Sophie Passmann talks about the king algorithm.<\/figcaption><\/figure>\n

Passmann, who is a radio presenter and columnist for Spiegel Daily<\/a> and herself a very active Instagram and Twitter user, is of the opinion that media people have finally had enough of making fun of Bibi & Co and should instead focus on why and how influencers reach so many people.<\/p>\n

The Mad Men era is coming!<\/h3>\n

In her very entertaining presentation, Passmann then delves into how the job profile of "influencer" will change in the near future. That it will change is beyond question for her, as the pressure to succeed grows with every micro-influencer on the market\u2014after all, you're considered one on Instagram with as little as 10,000 followers. So, how do you differentiate yourself as an influencer from the masses, all of whom want to close an advertising deal with watch brands and detox teas? Passmann predicts: A Mad Men era is coming to Instagram and the like. In other words: advertising on social media channels will once again have to convince with creativity. And the creators, aka influencers, must be compensated accordingly for their creative work\u2014just like any good old advertising agency. Creativity will therefore become king again. In her opinion, the user will also benefit from this development. After all, there will be advertising as long as there is money. But advertising doesn't have to be dull per se; it can also entertain. And Passmann has nothing against good entertainment.<\/p>\n

\"Jan<\/a>
Bigger than in real life: The real Jan B\u00f6hmermann.<\/figcaption><\/figure>\n

If Sophie Passmann looks familiar to you, it's probably from the Neo Magazin Royal. She can be seen in several episodes there. And this brings us full circle to one of the highlights of the second day of the conference: Jan B\u00f6hmermann himself will be speaking. While he won't appear directly on stage, but "only" via live broadcast, larger than life on the screen, he has a lot to say regardless. Together with funk, Neo Magazin Royale published research on the right-wing extremist troll network "Reconquista Germanica." B\u00f6hmermann himself founded a network in this context. Nearly 44,000 people have now joined his "Reconquista Internet," a network that wants to counter right-wing online activists and hate trolls.<\/p>\n

B\u00f6hmermann: Time for Action!<\/h3>\n

While B\u00f6hmermann is convinced of this idea and encourages the audience not only to talk but also to do something, Patrick Stegemann from the documentary \u201cDelete yourself: This is how hate is organized on the Internet<\/em>" is somewhat more critical of this approach. In his opinion, the discourse must also be sought outside the internet, because he believes hate is not a phenomenon that can only be attributed to right-wing online trolls. In conclusion, one can say about this session that Jan B\u00f6hmermann was literally given a bit too much space. The makers of the undercover documentary "Delete Yourself" (L\u00f6sch Dich) around Rayk Anders almost got lost. But that seems to be the case for many people besides Jan B\u00f6hmermann. For those who don't want to spend a lot of time searching the internet, here is the worthwhile documentary "Delete Yourself" and B\u00f6hmermann's call for "Reconquista Internet":<\/p>\n