{"id":31728,"date":"2018-01-08T16:49:51","date_gmt":"2018-01-08T15:49:51","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=31728"},"modified":"2021-03-30T14:58:36","modified_gmt":"2021-03-30T12:58:36","slug":"sky-discontinues-play","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/31728\/sky-discontinues-play\/","title":{"rendered":"Game Over: Sky discontinues innovation program Play"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>The media group Sky launched its innovation program Play in 2016. Now, the Unterf\u00f6hring-based company has surprisingly discontinued the incubator.<\/strong><\/p>\n<p>Play was aimed at both external and internal applicants with a business idea. Sky helped them develop a prototype or an MVP (Minimum Viable Product). This is now over. The innovation program&#039;s website simply states:<\/p>\n<blockquote><p>&quot;We have decided to end the program at the end of 2017. Since its launch in summer 2016, numerous excellent and creative ideas have been generated. Some of these are already being successfully implemented and used in practice. After numerous extremely positive experiences with Play over the past year and a half, Sky has now decided to develop ideas with innovative potential in a modified internal framework at the national and, where appropriate, group-wide, European level.&quot;<\/p><\/blockquote>\n<p>According to the <a href=\"http:\/\/gruender.wiwo.de\/play-hub-sky-zieht-stecker-fuer-start-up-programm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Week<\/a> Play employed seven people and had a budget in the single-digit millions. From a total of 200 submitted ideas, 13 concrete projects matured. Nine projects were further developed into initial market tests.<\/p>\n<h3>Other corporates are also testing different models<\/h3>\n<p>Sky is not the first company to rethink its startup activities. Telef\u00f3nica <a href=\"\/en\/30237\/wayra-reinvents-itself\/\">recently announced a relaunch of its accelerator Wayra<\/a>The electronics retailer MediaMarkt Saturn has closed its accelerator MS Spacelab \u2014 only to <a href=\"\/en\/26661\/retailtech-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\">together with Plug and Play to open the Retailtech Hub<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The media group Sky launched its Play innovation program in 2016. Now, the Unterf\u00f6hring-based company has unexpectedly shut down the incubator. Play was aimed at both external and internal applicants with a business idea. Sky helped them develop a prototype or an MVP (Minimum Viable Product). That&#039;s now over. On the...<\/p>","protected":false},"author":26,"featured_media":31739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,5638,1,5635],"tags":[2373],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Game Over: Sky stellt Innovationsprogramm Play ein - Munich Startup<\/title>\n<meta name=\"description\" content=\"Der Medienkonzern Sky startete 2016 sein Innovationsprogramm Play. Nun haben die Unterf\u00f6hringer den Incubator \u00fcberraschend eingestellt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/31728\/sky-discontinues-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game Over: Sky stellt Innovationsprogramm Play ein - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Der Medienkonzern Sky startete 2016 sein Innovationsprogramm Play. Nun haben die Unterf\u00f6hringer den Incubator \u00fcberraschend eingestellt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/31728\/sky-discontinues-play\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-08T15:49:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-30T12:58:36+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/31728\/sky-stellt-play-ein\/\",\"url\":\"https:\/\/cms.munich-startup.net\/31728\/sky-stellt-play-ein\/\",\"name\":\"Game Over: Sky stellt Innovationsprogramm Play ein - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/31728\/sky-stellt-play-ein\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/31728\/sky-stellt-play-ein\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2018\/01\/rohit-choudhari-180738.jpg\",\"datePublished\":\"2018-01-08T15:49:51+00:00\",\"dateModified\":\"2021-03-30T12:58:36+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Der Medienkonzern Sky startete 2016 sein Innovationsprogramm Play. 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