{"id":27968,"date":"2017-09-13T07:51:33","date_gmt":"2017-09-13T05:51:33","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=27968"},"modified":"2020-10-07T14:05:18","modified_gmt":"2020-10-07T12:05:18","slug":"portrait-knooing","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/27968\/portrait-knooing\/","title":{"rendered":"Knooing wants to push \u201cIT \u2013 Made in Germany\u201d."},"content":{"rendered":"

The Munich-based startup knooing was founded in August 2013 by Carsten Hochschon, a microelectronics engineer, and supports users in their search for the perfect IT partner via a digital platform. The interdisciplinary team\u2014consisting of IT specialists, business consultants, scientists, business economists, and psychologists\u2014finds the right solutions for the complex IT requirements of medium-sized and large companies.<\/strong><\/p>\n

\"knooing<\/a>
Carsten Hochschon \u00a9 knooing<\/figcaption><\/figure>\n

The fact that knooing operates in a highly competitive market is the founder Carsten Hochschon<\/strong> and his team. Nevertheless, the company remains confident:<\/p>\n

\u201cAt knooing, we are convinced that as a neutral intermediary, with the help of algorithms and human expertise, we can mediate better [than the competition],\u201d<\/p><\/blockquote>\n

Hochschon says. Selecting the right IT partner is crucial for whether an IT project can be successfully implemented or ultimately fails. Hochschon sees this as knooing's core competency, as users often struggle to find the right partner.<\/p>\n

\u201cIT \u2013 Made in Germany\u201d sells itself below value<\/h3>\n

"There are many hidden champions in the industry who have great ideas and solutions. In terms of development, German IT companies are in no way inferior to American ones. However, there are weaknesses in sales and marketing, and they often sell themselves short."<\/p><\/blockquote>\n

That's why the platform has set out to promote "IT \u2013 Made in Germany" and help it gain a better reputation. However, there are a few hurdles to overcome. For example, it is a major challenge to<\/p>\n

\u201cto give the \u2018analog\u2019 human factor in digital transformation at least as much weight as technical innovation\u201d,<\/p><\/blockquote>\n

says Carsten Hochschon. According to the knooing founder, the patience of an entrepreneur is also severely tested. Especially when it comes to surviving lengthy decision-making processes on both the user and provider sides. To meet all requirements, the young Munich-based company needs several ingredients for success. Carsten Hochschon considers the following particularly important:<\/p>\n

    \n
  1. Flexibility and agility<\/li>\n
  2. The knooing community<\/li>\n
  3. Passion and motivation<\/li>\n<\/ol>\n

    Billion-dollar market to be conquered<\/h3>\n

    And what does the business model look like? At knooing, providers pay a fixed fee (access fee) to be represented on the platform, and another transaction fee if an order is placed. knooing consultants help interested parties define the planned project, and then a semi-automated comparison is made with the database to determine which provider is suitable. Knooing supports the business relationship after the contract is signed and acts as a mediator in disputes.<\/p>\n

    \"knooing<\/a><\/p>\n

    And what do the bare numbers say? Hochschon says:<\/p>\n

    "Of course, for a young company, things don't always grow to the sky, but we were able to close the 2016 financial year with sales of around 750,000 euros, and we expect sales to increase to over one million euros in the current financial year."<\/p><\/blockquote>\n

    And that's just the beginning for knooing. After all, they're operating in a multi-billion dollar market that, as Hochschon notes, hasn't yet been digitally tapped.<\/p>\n

    \u201cAll the advantages of a vibrant metropolis\u201d<\/h3>\n

    The knooing team is convinced that this will work particularly well from Munich. In addition to the obvious advantages of the high standard of living, they consider Munich to be the optimal location for their company:<\/p>\n

    "Munich is one of the most beautiful cities in the world and offers a unique mix of people and cultures. [The city] combines all the advantages of a vibrant metropolis with motivated people and a beautiful surrounding area, while also being an economically strong location with interesting companies, many global players, and an innovative startup scene."<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"

    The Munich-based startup knooing was founded in August 2013 by Carsten Hochschon, a microelectronics engineer, and supports users in their search for the perfect IT partner via a digital platform. The interdisciplinary team\u2014consisting of IT specialists, business consultants, scientists, business economists, and psychologists\u2014finds the right IT partner for medium-sized and large companies.<\/p>","protected":false},"author":3,"featured_media":28010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1,4074,1083],"tags":[1438,2825,439],"acf":[],"yoast_head":"\nKnooing will "IT - Made in Germany" pushen - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das Startup knooing aus M\u00fcnchen unterst\u00fctzt Mittelst\u00e4ndler und gro\u00dfe Unternehmen bei der Suche nach dem perfekten IT-Partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/27968\/portrait-knooing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knooing will "IT - Made in Germany" pushen - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Das Startup knooing aus M\u00fcnchen unterst\u00fctzt Mittelst\u00e4ndler und gro\u00dfe Unternehmen bei der Suche nach dem perfekten IT-Partner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/27968\/portrait-knooing\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-13T05:51:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-07T12:05:18+00:00\" \/>\n<meta name=\"author\" content=\"Florian Deglmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FlorianDeglmann\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Deglmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/\",\"url\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/\",\"name\":\"Knooing will \\\"IT - Made in Germany\\\" pushen - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg\",\"datePublished\":\"2017-09-13T05:51:33+00:00\",\"dateModified\":\"2020-10-07T12:05:18+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\"},\"description\":\"Das Startup knooing aus M\u00fcnchen unterst\u00fctzt Mittelst\u00e4ndler und gro\u00dfe Unternehmen bei der Suche nach dem perfekten IT-Partner.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg\",\"width\":794,\"height\":436,\"caption\":\"knooing Team\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knooing will „IT – Made in Germany“ pushen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\",\"name\":\"Florian Deglmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"caption\":\"Florian Deglmann\"},\"description\":\"Der Exil-N\u00fcrnberger erforschte bis April 2019 als Redakteur die M\u00fcnchner Startup-Szene.\",\"sameAs\":[\"http:\/\/cms.munich-startup.net\",\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\",\"https:\/\/x.com\/FlorianDeglmann\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"794\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knooing wants to push "IT - Made in Germany" - Munich Startup","description":"The Munich-based startup knooing supports medium-sized and large companies in their search for the perfect IT partner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/27968\/portrait-knooing\/","og_locale":"en_US","og_type":"article","og_title":"Knooing will \"IT - Made in Germany\" pushen - Munich Startup","og_description":"Das Startup knooing aus M\u00fcnchen unterst\u00fctzt Mittelst\u00e4ndler und gro\u00dfe Unternehmen bei der Suche nach dem perfekten IT-Partner.","og_url":"https:\/\/cms.munich-startup.net\/en\/27968\/portrait-knooing\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_author":"https:\/\/www.facebook.com\/profile.php?id=100009572160192","article_published_time":"2017-09-13T05:51:33+00:00","article_modified_time":"2020-10-07T12:05:18+00:00","author":"Florian Deglmann","twitter_card":"summary_large_image","twitter_creator":"@FlorianDeglmann","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Florian Deglmann","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/","url":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/","name":"Knooing wants to push "IT - Made in Germany" - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg","datePublished":"2017-09-13T05:51:33+00:00","dateModified":"2020-10-07T12:05:18+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251"},"description":"The Munich-based startup knooing supports medium-sized and large companies in their search for the perfect IT partner.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg","width":794,"height":436,"caption":"knooing Team"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/27968\/portraet-knooing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Knooing will „IT – Made in Germany“ pushen"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251","name":"Florian Deglmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","caption":"Florian Deglmann"},"description":"The exiled Nuremberg resident researched the Munich startup scene as an editor until April 2019.","sameAs":["http:\/\/cms.munich-startup.net","https:\/\/www.facebook.com\/profile.php?id=100009572160192","https:\/\/x.com\/FlorianDeglmann"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/"}]},"og_image":[{"width":794,"height":436,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/b2run2-e1505220279338.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1507801246:3","_edit_last":"3","_yoast_wpseo_focuskw":"knooing","_yoast_wpseo_metadesc":"Das Startup knooing aus M\u00fcnchen unterst\u00fctzt Mittelst\u00e4ndler und gro\u00dfe Unternehmen bei der Suche nach dem perfekten IT-Partner.","_yoast_wpseo_linkdex":"94","_thumbnail_id":"28010","wbounce_status":"default","_yoast_wpseo_primary_category":"5634","_yoast_wpseo_focuskw_text_input":"knooing","_yoast_wpseo_content_score":"90","ms_image_format":"","_ms_image_format":"","ms_dachzeile":"","_ms_dachzeile":"","ms_bump_post_date":"","_ms_bump_post_date":"","guest_author_name":"","_guest_author_name":"","guest_author_image":"","_guest_author_image":"","guest_author_description":"","_guest_author_description":"","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/27968"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=27968"}],"version-history":[{"count":1,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/27968\/revisions"}],"predecessor-version":[{"id":65139,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/27968\/revisions\/65139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/28010"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=27968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=27968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=27968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}