{"id":27923,"date":"2017-09-14T12:38:23","date_gmt":"2017-09-14T10:38:23","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=27923"},"modified":"2017-09-11T14:55:04","modified_gmt":"2017-09-11T12:55:04","slug":"awe-2017","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/27923\/awe-2017\/","title":{"rendered":"AR and VR hands-on at AWE \u2013 for the first time in Munich"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>At the Augmented World Expo (AWE) Europe on October 19 and 20, 2017, you can experience AR and VR hands-on. The Munich-based AR company\u00a0 <a href=\"\/en\/ecosystem\/reflekt-gmbh\/\" target=\"_blank\">Re&#039;flect<\/a> together with the Bavarian Ministry of Economic Affairs brought the tech conference to Munich.<br \/>\n<\/strong><\/p>\n<p>The Augmented World Expo (AWE) originally originated in Silicon Valley. But in mid-October, all signs in Munich are also pointing toward virtual and augmented reality. The industry is growing\u2014as evidenced by the record investments of $2.3 billion in the global augmented and virtual reality market last year. In addition, major companies like Apple and Google are embracing the new technologies.<\/p>\n<p>This is one of the reasons why the number of users is growing rapidly: from the automotive industry, traditional manufacturing, the entertainment sector, and retail. The trade fair aims to address all of these users and industries.<\/p>\n<p><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-27942 aligncenter\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall-440x293.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall-440x293.jpg 440w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall-600x400.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall-768x512.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall-1200x800.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall-880x587.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Smart20Glasses20in20the20exhibition20hall.jpg 2048w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<p>Bavaria\u2019s Minister of Economic Affairs and Media, Ilse Aigner, is pleased that the trade fair is taking place in Munich because:<\/p>\n<blockquote><p>\u201cThe state of Bavaria offers excellent opportunities for startups and companies in new technologies such as augmented and virtual reality.\u201d<\/p><\/blockquote>\n<h3>This is what awaits the participants of the AWE<\/h3>\n<p>In addition to around 1,500 participants from Germany and abroad, more than 100 top-class speakers and a large number of well-known exhibitors are expected at AWE Europe.<\/p>\n<p>The special feature of the AWE is the mix of conference and trade fair: Participants can learn more in lectures and panels and test the latest hardware and software solutions directly at the stands.<\/p>\n<h3>But how did the Expo founders come up with the idea?<\/h3>\n<blockquote><p>\u201cMunich is an excellent location for us, especially because the state capital is home to not only startups but also medium-sized businesses and larger corporations,\u201d<\/p><\/blockquote>\n<p>Ori Inbar, co-founder of Augmented World Expo, explains the reasons for the decision to come to Munich. He adds:<\/p>\n<blockquote><p>\u201cThe various industries ensure a large audience and the entire user spectrum for augmented and virtual reality.\u201d<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>At the Augmented World Expo (AWE) Europe on October 19 and 20, 2017, you&#039;ll be able to experience AR and VR hands-on. The Munich-based AR company Re&#039;flekt, together with the Bavarian Ministry of Economic Affairs, has brought the tech conference to Munich. The Augmented World Expo (AWE) originally originated in Silicon Valley. But in mid-...<\/p>","protected":false},"author":22,"featured_media":27938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5635],"tags":[300,85,567,301],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AR und VR zum Anfassen bei der AWE - erstmals in M\u00fcnchen - Munich Startup<\/title>\n<meta name=\"description\" content=\"Mit der Augmented World Expo (AWE) Europe gibts am 19.\/20.10.2017 AR und VR zum Anfassen. Auf der Messe k\u00f6nnen Besucher die neuesten Trends testen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/27923\/awe-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR und VR zum Anfassen bei der AWE - erstmals in M\u00fcnchen - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Mit der Augmented World Expo (AWE) Europe gibts am 19.\/20.10.2017 AR und VR zum Anfassen. Auf der Messe k\u00f6nnen Besucher die neuesten Trends testen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/27923\/awe-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-14T10:38:23+00:00\" \/>\n<meta name=\"author\" content=\"Helen Duran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Duran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/27923\/awe-2017\/\",\"url\":\"https:\/\/cms.munich-startup.net\/27923\/awe-2017\/\",\"name\":\"AR und VR zum Anfassen bei der AWE - erstmals in M\u00fcnchen - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/27923\/awe-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/27923\/awe-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/09\/Participants20testing20live20demos.jpg\",\"datePublished\":\"2017-09-14T10:38:23+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/9475cba0d0a1c75be607e20a2173385e\"},\"description\":\"Mit der Augmented World Expo (AWE) Europe gibts am 19.\/20.10.2017 AR und VR zum Anfassen. 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