{"id":26968,"date":"2017-08-17T12:30:08","date_gmt":"2017-08-17T10:30:08","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=26968"},"modified":"2017-08-17T11:42:46","modified_gmt":"2017-08-17T09:42:46","slug":"diapers-austerity-measures","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/26968\/diapers-austerity-measures\/","title":{"rendered":"windeln.de: Austerity measures seem to be taking effect"},"content":{"rendered":"

After the online retailer for baby and toddler products windeln.de<\/a> last year because of the due to poor business in China, it had to revise its sales forecast downwards and cut jobs<\/a>, the figures for the second quarter of 2017 look somewhat better. The company's cost-cutting measures appear to be paying off. <\/strong><\/p>\n

The Munich-based startup windeln.de generated revenue of nearly \u20ac54.6 million in the second quarter of 2017, representing an increase of \u20ac21.6 million compared to the same period last year. Nevertheless, the EBIT margin remains negative: It was -10.5 million in the second quarter of 2017, corresponding to -5.7 million euros. However, an improvement was achieved here, as it was -13.9 million in the same period last year.<\/p>\n

Windeln.de: Focus on sustainable profitable development<\/h3>\n

The company's measures of the past few months appear to be having an impact: More than 20 employees had to leave the Munich-based startup in 2016, the Nakiki shopping club was shut down, and sales expectations were lowered. So what's next? Alexander Brand<\/strong>, founder and board member of windeln.de, says:<\/p>\n

"Sustainable, profitable development remains our top priority. Therefore, we are currently pushing ahead with the integration of Bebitus and the planning for the relocation of our central warehouse from Berlin to Eastern Europe."<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"

After windeln.de, the online retailer of baby and toddler products, had to revise its sales forecast downwards and cut jobs last year due to poor business in China, the figures for the second quarter of 2017 are looking somewhat better. The company's cost-cutting measures appear to be paying off. The Munich-based startup, windeln.de, was able to...<\/p>","protected":false},"author":24,"featured_media":26975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[214],"acf":[],"yoast_head":"\nwindeln.de: Sparkurs scheint zu greifen - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner Startup windeln.de vermeldet die Zahlen des zweiten Quartals 2017. Der Sparkurs des Unternehmens scheint sich auszuzahlen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/26968\/diapers-austerity-measures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"windeln.de: Sparkurs scheint zu greifen - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Das M\u00fcnchner Startup windeln.de vermeldet die Zahlen des zweiten Quartals 2017. Der Sparkurs des Unternehmens scheint sich auszuzahlen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/26968\/diapers-austerity-measures\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-17T10:30:08+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/\",\"url\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/\",\"name\":\"windeln.de: Sparkurs scheint zu greifen - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg\",\"datePublished\":\"2017-08-17T10:30:08+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\"},\"description\":\"Das M\u00fcnchner Startup windeln.de vermeldet die Zahlen des zweiten Quartals 2017. Der Sparkurs des Unternehmens scheint sich auszuzahlen.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg\",\"width\":1290,\"height\":627,\"caption\":\"Alexander Brand windeln.de\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"windeln.de: Sparkurs scheint zu greifen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\",\"name\":\"Regina Bruckschl\u00f6gl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"caption\":\"Regina Bruckschl\u00f6gl\"},\"description\":\"Nach eigenen Startup-Erfahrungen blickt sie als Redakteurin von Munich Startup nun aus einer anderen Perspektive auf die M\u00fcnchner Startup-Szene \u2013 und entdeckt dabei jeden Tag, wie vielf\u00e4ltig das M\u00fcnchner \u00d6kosystem ist. Startup Stories, die erz\u00e4hlt werden wollen!\",\"sameAs\":[\"https:\/\/cms.munich-startup.net\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/regina\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"windeln.de: Austerity measures seem to be taking effect - Munich Startup","description":"The Munich-based startup windeln.de reports its figures for the second quarter of 2017. The company's cost-cutting measures appear to be paying off.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/26968\/diapers-austerity-measures\/","og_locale":"en_US","og_type":"article","og_title":"windeln.de: Sparkurs scheint zu greifen - Munich Startup","og_description":"Das M\u00fcnchner Startup windeln.de vermeldet die Zahlen des zweiten Quartals 2017. Der Sparkurs des Unternehmens scheint sich auszuzahlen.","og_url":"https:\/\/cms.munich-startup.net\/en\/26968\/diapers-austerity-measures\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2017-08-17T10:30:08+00:00","author":"Regina Bruckschl\u00f6gl","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Regina Bruckschl\u00f6gl","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/","url":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/","name":"windeln.de: Austerity measures seem to be taking effect - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg","datePublished":"2017-08-17T10:30:08+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f"},"description":"The Munich-based startup windeln.de reports its figures for the second quarter of 2017. The company's cost-cutting measures appear to be paying off.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg","width":1290,"height":627,"caption":"Alexander Brand windeln.de"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/26968\/windeln-de-sparkurs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"windeln.de: Sparkurs scheint zu greifen"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f","name":"Regina Bruckschl\u00f6gl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","caption":"Regina Bruckschl\u00f6gl"},"description":"After her own startup experiences, she now looks at the Munich startup scene from a different perspective as an editor at Munich Startup \u2013 and discovers every day how diverse the Munich ecosystem is. Startup stories that beg to be told!","sameAs":["https:\/\/cms.munich-startup.net"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/regina\/"}]},"og_image":[{"width":1290,"height":627,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/08\/Alexander-Brand_-1-e1502962955792.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1502962968:24","_edit_last":"24","_yoast_wpseo_focuskw":"sparkurs","_yoast_wpseo_metadesc":"Das M\u00fcnchner Startup windeln.de vermeldet die Zahlen des zweiten Quartals 2017. Der Sparkurs des Unternehmens scheint sich auszuzahlen.","_yoast_wpseo_linkdex":"71","_thumbnail_id":"26975","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"sparkurs","_yoast_wpseo_content_score":"60","ms_image_format":"","_ms_image_format":"","ms_dachzeile":"","_ms_dachzeile":"","ms_bump_post_date":"","_ms_bump_post_date":"","guest_author_name":"","_guest_author_name":"","guest_author_image":"","_guest_author_image":"","guest_author_description":"","_guest_author_description":"","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/26968"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=26968"}],"version-history":[{"count":0,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/26968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/26975"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=26968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=26968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=26968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}