{"id":26623,"date":"2017-08-09T08:30:57","date_gmt":"2017-08-09T06:30:57","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=26623"},"modified":"2021-04-01T00:42:18","modified_gmt":"2021-03-31T22:42:18","slug":"sevenventures-invests-in-casper","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/26623\/sevenventures-invests-in-casper\/","title":{"rendered":"SevenVentures invests in mattress startup Casper"},"content":{"rendered":"

SevenVentures, the financial investor of the ProSiebenSat.1 Group, is investing in the mattress startup Casper as part of a media-for-equity investment. Alongside strategic investor Target Global and renowned financial investors such as NEA and Lerer Hippeau, SevenVentures also participated in the C-round.<\/strong><\/p>\n

The American startup receives not money, but airtime for TV advertising Casper <\/a>from SevenVentures<\/a>, the venture arm of the ProSiebenSat.1 Group. Florian Pauthner<\/strong>, CEO of SevenVentures, sees great potential in future cooperation:<\/p>\n

"Casper is an extremely promising company that dominates the entire value chain and all product worlds related to sleep. In this country, sales are still primarily brick-and-mortar. We want to use TV advertising to attract potential customers to Casper, establish a strong brand, and jointly develop the young market."<\/p><\/blockquote>\n

How\u00a0 startup scene<\/a> The deal was reportedly already closed during the last investment round in June, which raised a total of $170 million. In addition to financial investors such as NEA and Lerer Hippeau, Hollywood actor Kevin Spacey is also on board as an investor in Casper.<\/p>\n

Brick-and-mortar retail vs. online shopping<\/h3>\n

The mattress start-up, founded in 2014, has been active on the German market since 2016 and since then has not only had to compete against competitors such as Emma<\/a> or Muun, but also contend with the peculiarities of the German mattress market. For example, most mattresses in this country are still sold in brick-and-mortar stores. With the help of the ProSiebenSat.1 Group, Casper now wants to introduce Germans to online mattress shopping through TV advertising.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

SevenVentures, the financial investor of the ProSiebenSat.1 Group, is investing in the mattress startup Casper as part of a media-for-equity investment. Alongside strategic investor Target Global and renowned financial investors such as NEA and Lerer Hippeau, SevenVentures also participated in the C-round. The American startup Casper is receiving not cash, but airtime for TV advertising from SevenVentures, the...<\/p>","protected":false},"author":24,"featured_media":26625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[2663,895],"acf":[],"yoast_head":"\nSevenVentures beteiligt sich an Matratzen-Startup Casper - Munich Startup<\/title>\n<meta name=\"description\" content=\"Nicht Geld, sondern Sendezeit f\u00fcr TV-Werbung erh\u00e4lt das amerikanische Startup Casper von SevenVentures, dem Venture-Arm der ProSiebenSat.1 Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/26623\/sevenventures-invests-in-casper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SevenVentures beteiligt sich an Matratzen-Startup Casper - 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