{"id":23099,"date":"2017-05-04T12:24:18","date_gmt":"2017-05-04T10:24:18","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=23099"},"modified":"2021-10-26T09:54:30","modified_gmt":"2021-10-26T07:54:30","slug":"webgeist-strategy-award-2017-innovation","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/23099\/webgeist-strategy-award-2017-innovation\/","title":{"rendered":"Webgeist wins the 2017 Strategy Award for Innovation"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Webgeist Online Positioning was awarded the 2017 Strategy Prize for Innovation on April 21, 2017. The prize was presented in Kassel during a celebratory evening event at the Strategy Congress of the German Strategy Forum Association.<\/strong><\/p>\n<p>The Strategy Award is an annual recognition of achievements applying the Mewes Strategy, also known as the Bottleneck-Focused Strategy (EKS). A special focus is placed on the outstanding implementation of the corporate strategy in practice. Past winners include renowned companies such as Trigema, Town &amp; Country Haus, and Bodystreet Fitness Studios.<\/p>\n<h3>Unique selling point developed<\/h3>\n<p>The reason for the award is stated on the StrategieForum ev website:<\/p>\n<blockquote><p>&quot;The search engine optimization (SEO) sector has become a huge, highly competitive market with comparable services. Price wars are looming here. Lisa and Richard Sirch, with their company Webgeist, are demonstrating that things can be done differently.&quot;<\/p><\/blockquote>\n<p>In the SEO sector, they have positioned themselves differently than most of the industry with a promising concept and thus developed a unique selling point:<\/p>\n<blockquote><p>&quot;The positioning and problem-solving capabilities of their target group of business consultants are the focus. The goal is not only to bring many visitors to the website, but also the right ones.&quot;<\/p><\/blockquote>\n<p>Even though the concept has matured over many years \u2014 co-founder Richard Sirch already looks back on 16 years of SEO experience \u2014 <a href=\"https:\/\/www.webgeist.de\/\" target=\"_blank\" rel=\"noopener\">Web Spirit<\/a> in its current form only since July 2016. The founders are all the more pleased about the \u201cStrategy Award 2017\u201d after only 10 months of company existence.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Webgeist Online Positioning was awarded the 2017 Strategy Prize for Innovation on April 21, 2017. The prize was presented in Kassel during a celebratory evening event at the Strategy Congress of the German Strategy Forum Association. The Strategy Prize is an annual recognition for achievements applying the Mewes Strategy, also known as the bottleneck-focused strategy.<\/p>","protected":false},"author":3,"featured_media":23128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1,78],"tags":[2479],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webgeist gewinnt Strategiepreis 2017 f\u00fcr Innovation - Munich Startup<\/title>\n<meta name=\"description\" content=\"Webgeist Online Positionierung wurde am 21. April 2017 mit dem Strategiepreis 2017 f\u00fcr Innovation ausgezeichnet. Das Unternehmen besteht erst 10 Monate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/23099\/webgeist-strategy-award-2017-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webgeist gewinnt Strategiepreis 2017 f\u00fcr Innovation - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Webgeist Online Positionierung wurde am 21. April 2017 mit dem Strategiepreis 2017 f\u00fcr Innovation ausgezeichnet. Das Unternehmen besteht erst 10 Monate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/23099\/webgeist-strategy-award-2017-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-04T10:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T07:54:30+00:00\" \/>\n<meta name=\"author\" content=\"Florian Deglmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FlorianDeglmann\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Deglmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/\",\"url\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/\",\"name\":\"Webgeist gewinnt Strategiepreis 2017 f\u00fcr Innovation - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg\",\"datePublished\":\"2017-05-04T10:24:18+00:00\",\"dateModified\":\"2021-10-26T07:54:30+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\"},\"description\":\"Webgeist Online Positionierung wurde am 21. April 2017 mit dem Strategiepreis 2017 f\u00fcr Innovation ausgezeichnet. Das Unternehmen besteht erst 10 Monate.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg\",\"width\":1095,\"height\":465,\"caption\":\"Verleihung Strategiepreis 2017 an Webgeist - Thorsten Hinrichs, Richard Sirch, Lisa Sirch, Georg Rohde (von links nach rechts)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webgeist gewinnt Strategiepreis 2017 f\u00fcr Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\",\"name\":\"Florian Deglmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"caption\":\"Florian Deglmann\"},\"description\":\"Der Exil-N\u00fcrnberger erforschte bis April 2019 als Redakteur die M\u00fcnchner Startup-Szene.\",\"sameAs\":[\"http:\/\/cms.munich-startup.net\",\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\",\"https:\/\/x.com\/FlorianDeglmann\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1095\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Webgeist wins 2017 Strategy Award for Innovation - Munich Startup","description":"Webgeist Online Positioning was awarded the 2017 Strategy Award for Innovation on April 21, 2017. The company has only been in existence for 10 months.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/23099\/webgeist-strategy-award-2017-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Webgeist gewinnt Strategiepreis 2017 f\u00fcr Innovation - Munich Startup","og_description":"Webgeist Online Positionierung wurde am 21. April 2017 mit dem Strategiepreis 2017 f\u00fcr Innovation ausgezeichnet. Das Unternehmen besteht erst 10 Monate.","og_url":"https:\/\/cms.munich-startup.net\/en\/23099\/webgeist-strategy-award-2017-innovation\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_author":"https:\/\/www.facebook.com\/profile.php?id=100009572160192","article_published_time":"2017-05-04T10:24:18+00:00","article_modified_time":"2021-10-26T07:54:30+00:00","author":"Florian Deglmann","twitter_card":"summary_large_image","twitter_creator":"@FlorianDeglmann","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Florian Deglmann","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/","url":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/","name":"Webgeist wins 2017 Strategy Award for Innovation - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg","datePublished":"2017-05-04T10:24:18+00:00","dateModified":"2021-10-26T07:54:30+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251"},"description":"Webgeist Online Positioning was awarded the 2017 Strategy Award for Innovation on April 21, 2017. The company has only been in existence for 10 months.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg","width":1095,"height":465,"caption":"Verleihung Strategiepreis 2017 an Webgeist - Thorsten Hinrichs, Richard Sirch, Lisa Sirch, Georg Rohde (von links nach rechts)"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/23099\/webgeist-strategiepreis-2017-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Webgeist gewinnt Strategiepreis 2017 f\u00fcr Innovation"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251","name":"Florian Deglmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","caption":"Florian Deglmann"},"description":"The exiled Nuremberg resident researched the Munich startup scene as an editor until April 2019.","sameAs":["http:\/\/cms.munich-startup.net","https:\/\/www.facebook.com\/profile.php?id=100009572160192","https:\/\/x.com\/FlorianDeglmann"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/"}]},"og_image":[{"width":1095,"height":465,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/05\/webgeist_verleihung-strategiepreis-2017-e1493887749808.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1649153087:38","_edit_last":"38","_yoast_wpseo_focuskw":"Webgeist","_yoast_wpseo_metadesc":"Webgeist Online Positionierung wurde am 21. April 2017 mit dem Strategiepreis 2017 f\u00fcr Innovation ausgezeichnet. Das Unternehmen besteht erst 10 Monate.","_yoast_wpseo_linkdex":"72","_thumbnail_id":"23128","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"Webgeist","_yoast_wpseo_content_score":"60","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"1","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"field_5cf903f2f66b2","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/23099"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=23099"}],"version-history":[{"count":1,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/23099\/revisions"}],"predecessor-version":[{"id":77042,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/23099\/revisions\/77042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/23128"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=23099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=23099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=23099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}