{"id":22268,"date":"2017-04-12T08:43:20","date_gmt":"2017-04-12T06:43:20","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=22268"},"modified":"2017-04-11T16:00:21","modified_gmt":"2017-04-11T14:00:21","slug":"study-medium-sized-startups","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/22268\/study-medium-sized-startups\/","title":{"rendered":"When the old economy merges with the new\u2026"},"content":{"rendered":"<div class=\"entry-content\"><p><strong><a href=\"http:\/\/deloitte.com\" target=\"_blank\">Deloitte<\/a> is conducting a study examining collaborations between medium-sized companies and startups. Despite the small number of cases\u2014usually in the double digits\u2014the management consultants have come to interesting conclusions.<\/strong><\/p>\n<p>A key question of the study is: What motivates startups and medium-sized companies to collaborate? The study authors quote an unnamed startup founder as saying:<\/p>\n<blockquote><p>&quot;Small and medium-sized businesses generally look to startups as a source of inspiration and potential suppliers of technology. We can provide this and, of course, also benefit from the reputation and image of an established company\u2014so, at first glance, this represents a win-win situation.&quot;<\/p><\/blockquote>\n<h3>Do medium-sized companies have an advantage?<\/h3>\n<p>Both startups and established companies apparently benefit from collaborations, but not to the same extent. According to their own statements, the established companies surveyed derive the greatest benefit from the collaboration: 73% of SMEs and only 54% of startups are satisfied with the outcome of the partnership. Consequently, 69% of SMEs, but only 55% of young companies, are seeking further collaborations in the future. At least from the SMEs&#039; perspective, however, the established companies do not benefit only in the same way: The SMEs surveyed feel significantly more often taken advantage of by startups in the event of a partnership failure than the other way around (16% vs. 5%).<\/p>\n<p>Deloitte Partner <strong>Lutz Meyer<\/strong> says:<\/p>\n<blockquote><p>&quot;A collaboration can be quite strenuous for both sides \u2013 yet very fruitful. To at least partially offset the often &#039;ad hoc&#039; nature of spontaneously formed collaborations, medium-sized companies in particular should take more initiative themselves. Targeted collaboration management helps prevent cultural differences and align goals and strategies from the outset.&quot;<\/p><\/blockquote>\n<p>According to Meyer, it is important to approach the collaboration with realistic expectations in order to avoid later disappointments.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Deloitte is conducting a study examining collaborations between medium-sized companies and startups. Despite the small number of cases\u2014usually in the double digits\u2014the management consultants have come to interesting conclusions. A key question of the study is: What motivates startups and medium-sized companies to collaborate? The study authors quote an unnamed startup founder as saying: &quot;Medium-sized companies are looking for startups...<\/p>","protected":false},"author":26,"featured_media":22284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1],"tags":[157],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wenn die alte mit der neuen Wirtschaft... - Munich Startup<\/title>\n<meta name=\"description\" content=\"Deloitte untersucht Kooperationen von Mittelst\u00e4ndler und Startups. Trotz geringer Fallzahlen kommen die Unternehmensberater zu interessanten Ergebnissen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/22268\/study-medium-sized-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wenn die alte mit der neuen Wirtschaft... - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Deloitte untersucht Kooperationen von Mittelst\u00e4ndler und Startups. Trotz geringer Fallzahlen kommen die Unternehmensberater zu interessanten Ergebnissen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/22268\/study-medium-sized-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-12T06:43:20+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/22268\/studie-mittelstaendler-startups\/\",\"url\":\"https:\/\/cms.munich-startup.net\/22268\/studie-mittelstaendler-startups\/\",\"name\":\"Wenn die alte mit der neuen Wirtschaft... - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/22268\/studie-mittelstaendler-startups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/22268\/studie-mittelstaendler-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/04\/entrepreneur-593372_1920.jpg\",\"datePublished\":\"2017-04-12T06:43:20+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Deloitte untersucht Kooperationen von Mittelst\u00e4ndler und Startups. 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