{"id":21077,"date":"2017-03-20T08:13:02","date_gmt":"2017-03-20T07:13:02","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=21077"},"modified":"2021-04-01T00:24:10","modified_gmt":"2021-03-31T22:24:10","slug":"asked-at-sky-play","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/21077\/asked-at-sky-play\/","title":{"rendered":"Media group with a passion for innovation \u2013 Interview with\u2026 Sky PLAY!"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Game of Thrones, House of Cards, Bundesliga broadcasts. Sky is known to the average consumer for all of this and much more. But the Unterf\u00f6hring-based media group doesn&#039;t want to limit itself to just television. Sky is now also investing in startups, namely with its innovation program PLAY.<\/strong><\/p>\n<p><strong>Please introduce yourselves briefly!<\/strong><\/p>\n<p>PLAY is Sky Deutschland&#039;s new open innovation program. Since October 2016, we&#039;ve been seeking ideas that will take today&#039;s entertainment to a whole new level! Once selected, PLAY participants receive support from our four-person PLAY team, which includes front-end, back-end, app developers, and product designers. They also receive support from an eight-person mentoring team consisting of experienced and renowned founders and entrepreneurs. Among them are Freya Oehle (spottster), Niels D\u00f6rje (HolidayInsider, OnPage.org), and Yacine Coco (TalentRocket, Catchys).<\/p>\n<blockquote><p>\u201cWith the current team of mentors, we believe we can provide the right man or woman for almost every idea,\u201d<\/p><\/blockquote>\n<p><strong>Katja Kraemer<\/strong>, Head of Open Innovation \u2013 Start Up Management, Sky Deutschland.<\/p>\n<p><strong>What do you focus on when working with startups?<\/strong><\/p>\n<p>This varies from case to case and depends largely on the development stage of the idea and the team. If an idea is at a relatively early stage, it&#039;s about defining the focus on which a prototype and MVP (Minimum Viable Product) can be developed. Other teams already have this focus. Here, other topics, such as team building, take center stage. PLAY offers each participant a customized, flexible program and collaboration on equal terms.<\/p>\n<p><iframe title=\"PLAY - the Sky open innovation hub\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jcoFC9J18CE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>To be successful, a startup must\u2026<\/strong><\/p>\n<p>...alongside the small steps that need to be taken, always keep the big picture in mind, i.e., your long-term vision and strategy. Those who manage this balancing act well and can answer questions in both areas will ultimately also convince potential investors and employees.<\/p>\n<h3>Involve the user in a timely manner<\/h3>\n<p><strong>Why does a good startup even need a business incubator or accelerator behind it?<\/strong><\/p>\n<p>We believe that countless fantastic ideas for the future of entertainment exist both within and outside our organization. PLAY provides these ideas with a wonderful platform and a goal-oriented framework to provide innovators and founders with the resources, contacts, support, and expertise they need.<\/p>\n<p><strong>What is the biggest mistake a startup can make?<\/strong><\/p>\n<p>This one biggest mistake can vary greatly from situation to situation. A startup should always prepare professionally for negotiation situations and have a clear plan for how to present their ideas in a structured manner. Another common stumbling block is the timely involvement of users in product development so that hypotheses can be validated or adjusted accordingly based on test results. At PLAY, we prepare all participants for such situations.<\/p>\n<p><strong>The trend of the year is\u2026<\/strong><\/p>\n<p>There are some exciting developments happening right now. Virtual reality, mobile entertainment, and edutainment are just a few examples of trends that are currently occupying our attention.<\/p>\n<h3>Exciting interplay of tradition and modernity<\/h3>\n<p><strong>What characteristics make the Munich startup scene so special?<\/strong><\/p>\n<p>Munich&#039;s startup scene is characterized by a healthy network of initiatives from the Bavarian state government, established companies, creative agencies, universities, and a large number of well-educated employees. Hardly any other city boasts such an exciting interplay of tradition and modernity. This provides valuable breeding ground for new ideas and business models. This close integration is also reflected in the Munich startup conference Bits &amp; Pretzels.<\/p>\n<p>Furthermore, the greater Munich area is an attractive location for startups in the media and entertainment industry. Due to the large number of globally and locally successful brands, Munich offers great potential for startups and for founders who want to attract potential investors to their venture. This sets our location apart from other startup hubs in Germany.<\/p>\n<p><strong>Last but not least: Who do startups approach when they want to talk to you?<\/strong><\/p>\n<p>Just contact us, the PLAY team, directly. If you can&#039;t find us in person at an event, you can find our contact details here.<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Game of Thrones, House of Cards, Bundesliga broadcasts. Sky is known to the average consumer for all of this and much more. But the Unterf\u00f6hring-based media group doesn&#039;t want to limit itself to pure television offerings. Sky is now also investing in startups with its innovation program PLAY. Please introduce yourselves briefly! PLAY...<\/p>","protected":false},"author":3,"featured_media":21191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1,1083],"tags":[2373],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medienkonzern mit Innovationslust - Nachgefragt bei\u2026 Sky PLAY! - Munich Startup<\/title>\n<meta name=\"description\" content=\"Sky macht jetzt auch in Startups, und zwar mit dem Innovations-Programm PLAY. 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