{"id":18806,"date":"2017-01-30T16:43:35","date_gmt":"2017-01-30T15:43:35","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=18806"},"modified":"2018-12-27T15:27:10","modified_gmt":"2018-12-27T14:27:10","slug":"culture-economy-cultural-entrepreneurship-lab","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/18806\/culture-economy-cultural-entrepreneurship-lab\/","title":{"rendered":"Cultural Entrepreneurship Lab: News from the creative industries"},"content":{"rendered":"

At the Munich University of Music and Performing Arts, cultural professionals learn entrepreneurial theory and practice. Participants in the "Cultural Entrepreneurship Lab" presented their business ideas on Friday.<\/strong><\/p>\n

Only recently, a large-scale data report<\/a> The importance of Munich's cultural and creative industries: The sector ranks third in terms of the number of local employees. The Munich metropolitan region is also one of Europe's creative hotspots. The results even surprised some insiders\u2014after all, the economic importance of the industry and the artistic self-image don't really mesh. Artists and creatives generally don't work for the mundane money.<\/p>\n

Nevertheless, the cultural sector has long been developed as a field of entrepreneurial activity. The necessary knowledge to create value from cultural products is provided by the Institute for Cultural Management and Media<\/a> of the University of Music and Theatre Munich. In the "Cultural Entrepreneurship Lab<\/strong><\/a>Within two semesters, students develop a cultural business model, from the initial artistic vision through market and competition analysis to a complete business plan. Last Friday, the teams presented their business ideas at Munich's Gasteig cultural center.<\/p>\n

No reservations between cultural workers and entrepreneurs<\/h3>\n

After a welcome by the head of the institute Prof. Maurice Lausberg <\/b>The entrepreneur and lecturer Marco Janezic<\/strong> the jury: here the \u201cgood\u201d jury members Nicolas Reis<\/strong> from the fundraising portal Altruja<\/a> and Ellinor Schweyer<\/strong>, founder of Financing Agency for Social Entrepreneurship FASE<\/a>There, \u201cthe bad guys\u201d, \u201ccapital\u201d, embodied by Dr. Bernd Klosterkemper<\/strong>, Investment Director at Ananda<\/a>, and Dr. Michael Weber<\/strong>, Partner at Riverside Europe<\/a>. All of this was, of course, coquettishness, as the event showed\u2014no trace of any reservations about the relationship between culture and entrepreneurship.<\/p>\n

Longer than any elevator ride<\/h3>\n

Four project teams then pitched their business plans. Instead of elevator pitches, the event focused on longer, more in-depth presentations. Each team was given 15 minutes to present and another 15 minutes to answer questions from the jury. In a relaxed atmosphere, the experts reviewed the presentations for any weaknesses.<\/p>\n

Musync<\/strong> presented an intelligent acoustic guitar that uses pressure sensors to provide feedback on playing style. Users can also compete against each other online via an app. This is intended to enable the target group of tech-savvy professionals to learn to play the guitar independently.<\/p>\n

About the crowdfunding platform Arts-en-Able<\/strong> Fans can continuously support their favorite band financially. In return, they receive exclusive content and information. The American model Patreon shows that the concept can work.<\/p>\n

Two product designers develop innovative acoustic instruments. Their first product is the Vokophon<\/strong>, a vase-like instrument that echoes and amplifies the sound of one's own voice. The target audience: people who enjoy trying out new instruments, as well as street musicians, voice coaches, and music educators.<\/p>\n

The team behind the planned traveling exhibition Sonotopia<\/strong> aims to create a world of sound experiences. Visitors will experience sounds in several rooms. The concept is based on successful traveling exhibitions of recent years.<\/p>\n

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A good vintage<\/h3>\n

The jury was surprised by the high level of the presentations. Both the market analysis and the business figures seemed plausible, the projects well-thought-out, and the speakers' performance confident. Jury member Michael Weber praised all participants:<\/p>\n

\u201cThis vintage has raised the bar significantly.\u201d<\/p><\/blockquote>\n

The jury finally chose the Vokophon<\/strong>Maurice Lausberg said to the two winners Franziska Dierschke<\/strong> and Marie-Susann Zeise<\/strong> addressed to:<\/p>\n

"It's clear that this is your topic. I'm convinced you'll succeed with the energy and passion you bring."<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"

At the Munich University of Music and Performing Arts, creative artists learn entrepreneurial theory and practice. Participants in the "Cultural Entrepreneurship Lab" presented their business ideas on Friday. A large-scale data report recently revealed the importance of Munich's cultural and creative industries: The sector ranks first in terms of the number of local employees...<\/p>","protected":false},"author":26,"featured_media":18807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[1181,1264],"acf":[],"yoast_head":"\nCultural Entrepreneurship Lab: Neues aus der Kreativwirtschaft - Munich Startup<\/title>\n<meta name=\"description\" content=\"An der Hochschule f\u00fcr Musik und Theater M\u00fcnchen lernen Kultur-Schaffende im "Cultural Entrepreneurship Lab" unternehmerische Theorie und Praxis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/18806\/culture-economy-cultural-entrepreneurship-lab\/\" \/>\n<meta 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