{"id":17637,"date":"2016-12-22T16:04:36","date_gmt":"2016-12-22T15:04:36","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=17637"},"modified":"2021-03-31T22:06:11","modified_gmt":"2021-03-31T20:06:11","slug":"the-future-is-female","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/17637\/the-future-is-female\/","title":{"rendered":"The Future is Female!"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>How are female entrepreneurs reported in the press? In a recent study, the Institute for Small and Medium-Sized Business Research (IfM) examines press coverage of female entrepreneurs. The study focuses particularly on the image of female entrepreneurship in the press.<\/strong><\/p>\n<p>In 2004, the S\u00fcddeutsche Zeitung ran the headline: &quot;The 21st century is female!&quot; \u2013 but is that really the case? The IfM study &quot;Female Entrepreneurs in the Press&quot; aims to take a step closer to answering precisely this question. For this purpose, articles in six selected national German daily newspapers from 2004 to 2013 were evaluated. The Berliner Zeitung (BZ), the Frankfurter Allgemeine Zeitung (FAZ), Neues Deutschland (ND), the S\u00fcddeutsche Zeitung (SZ), the tageszeitung (taz), and the Welt newspapers were analyzed. One of several aspects examined was how the terms &quot;female entrepreneur&quot; and &quot;female founder&quot; have evolved in media coverage over a longer period.<\/p>\n<p>This is interesting because the step into professional self-employment can also depend on the image potential founders associate with the term &quot;entrepreneurship&quot; and whether they can identify with this image. Germany has the largest newspaper market in Europe. Therefore, the daily press continues to play an important role in disseminating role models for female entrepreneurs, even in times of increasing digitalization.<\/p>\n<h3>Visibility of female entrepreneurs is increasing<\/h3>\n<p>The results show that reporting is becoming more diverse and the visibility of female entrepreneurs is increasing. The increased number of reports on female entrepreneurs\u2014which tripled from 1995 to 2013\u2014demonstrates the increased attention they are receiving from social, political, and academic sources.<\/p>\n<p>However, classic stereotypes and traditional role models are still conveyed through media coverage today. The only solution: media coverage requires diverse actors. Ideally, media representatives reflect on the clich\u00e9s and role models they play with in their reporting. Or, female entrepreneurs contribute to differentiated reporting by conducting targeted public relations work themselves.<\/p>\n<p>Conclusion: The 21st century can become the century of women \u2013 but not without their help!<\/p>\n<p>You can find the complete study here. <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How are female entrepreneurs reported in the press? In a recent study, the Institute for Small and Medium-Sized Business Research (IfM) examines press coverage of female entrepreneurs. The study pays particular attention to the image of female entrepreneurship in the press. In 2004, the S\u00fcddeutsche Zeitung ran the headline: &quot;The 21st century is female!&quot; \u2013 but is that really true?<\/p>","protected":false},"author":24,"featured_media":17641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[932,2067],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future is Female! - Munich Startup<\/title>\n<meta name=\"description\" content=\"Ist die Zukunft weiblich? Eine aktuelle Studie geht dieser Frage nach, indem sie das Bild von Unternehmerinnen in der Presseberichterstattung untersucht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/17637\/the-future-is-female\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future is Female! - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Ist die Zukunft weiblich? Eine aktuelle Studie geht dieser Frage nach, indem sie das Bild von Unternehmerinnen in der Presseberichterstattung untersucht.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/17637\/the-future-is-female\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-22T15:04:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T20:06:11+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/\",\"url\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/\",\"name\":\"The Future is Female! - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg\",\"datePublished\":\"2016-12-22T15:04:36+00:00\",\"dateModified\":\"2021-03-31T20:06:11+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\"},\"description\":\"Ist die Zukunft weiblich? Eine aktuelle Studie geht dieser Frage nach, indem sie das Bild von Unternehmerinnen in der Presseberichterstattung untersucht.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Unternehmerinnen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future is Female!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\",\"name\":\"Regina Bruckschl\u00f6gl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"caption\":\"Regina Bruckschl\u00f6gl\"},\"description\":\"Nach eigenen Startup-Erfahrungen blickt sie als Redakteurin von Munich Startup nun aus einer anderen Perspektive auf die M\u00fcnchner Startup-Szene \u2013 und entdeckt dabei jeden Tag, wie vielf\u00e4ltig das M\u00fcnchner \u00d6kosystem ist. Startup Stories, die erz\u00e4hlt werden wollen!\",\"sameAs\":[\"https:\/\/cms.munich-startup.net\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/regina\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future is Female! - Munich Startup","description":"Is the future female? A recent study explores this question by examining the image of female entrepreneurs in the press.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/17637\/the-future-is-female\/","og_locale":"en_US","og_type":"article","og_title":"The Future is Female! - Munich Startup","og_description":"Ist die Zukunft weiblich? Eine aktuelle Studie geht dieser Frage nach, indem sie das Bild von Unternehmerinnen in der Presseberichterstattung untersucht.","og_url":"https:\/\/cms.munich-startup.net\/en\/17637\/the-future-is-female\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2016-12-22T15:04:36+00:00","article_modified_time":"2021-03-31T20:06:11+00:00","author":"Regina Bruckschl\u00f6gl","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Regina Bruckschl\u00f6gl","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/","url":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/","name":"The Future is Female! - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg","datePublished":"2016-12-22T15:04:36+00:00","dateModified":"2021-03-31T20:06:11+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f"},"description":"Is the future female? A recent study explores this question by examining the image of female entrepreneurs in the press.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg","width":1500,"height":1000,"caption":"Unternehmerinnen"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/17637\/the-future-is-female\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"The Future is Female!"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f","name":"Regina Bruckschl\u00f6gl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","caption":"Regina Bruckschl\u00f6gl"},"description":"After her own startup experiences, she now looks at the Munich startup scene from a different perspective as an editor at Munich Startup \u2013 and discovers every day how diverse the Munich ecosystem is. Startup stories that beg to be told!","sameAs":["https:\/\/cms.munich-startup.net"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/regina\/"}]},"og_image":[{"width":1500,"height":1000,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/12\/bdc_yrg4n_g-jeremy-bishop.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1482333391:26","_edit_last":"26","_yoast_wpseo_focuskw":"Unternehmerinnen","_yoast_wpseo_metadesc":"Ist die Zukunft weiblich? Eine aktuelle Studie geht dieser Frage nach, indem sie das Bild von Unternehmerinnen in der Presseberichterstattung untersucht.","_yoast_wpseo_linkdex":"80","_thumbnail_id":"17641","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"Unternehmerinnen","_yoast_wpseo_content_score":"60","ms_image_format":"","_ms_image_format":"","ms_dachzeile":"","_ms_dachzeile":"","ms_bump_post_date":"","_ms_bump_post_date":"","guest_author_name":"","_guest_author_name":"","guest_author_image":"","_guest_author_image":"","guest_author_description":"","_guest_author_description":"","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/17637"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=17637"}],"version-history":[{"count":1,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/17637\/revisions"}],"predecessor-version":[{"id":70986,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/17637\/revisions\/70986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/17641"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=17637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=17637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=17637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}