{"id":17233,"date":"2017-01-10T08:51:27","date_gmt":"2017-01-10T07:51:27","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=17233"},"modified":"2020-10-07T14:06:01","modified_gmt":"2020-10-07T12:06:01","slug":"portrait-crossvertise","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/17233\/portrait-crossvertise\/","title":{"rendered":"Crossvertise: Revolution in the advertising industry"},"content":{"rendered":"

Founded in Munich in 2011, the startup crossvertise has managed to revolutionize the advertising campaign market: On the startup's online marketplace, companies and agencies can easily compare and book all types of advertising directly. This was unprecedented.<\/strong><\/p>\n

Crossvertise has developed a technology that enables professional and efficient online advertising campaign planning and execution, even without specialist knowledge. The advantage for clients? Advertising options across all channels\u2014print, online, radio, TV, cinema, or posters\u2014at affordable prices and a significant amount of time saved.<\/p>\n

In an interview, Matthias V\u00f6lcker, co-founder and CEO, tells us what motivated him to crossvertise <\/a>was how the startup found investors and what founders should pay attention to when it comes to financing.
\n<\/strong><\/p>\n

\"matthias-voelcker-ceo-crossvertise\"<\/a>
Matthias V\u00f6lcker, CEO of crossvertise<\/figcaption><\/figure>\n

What was your motivation for revolutionizing the advertising industry?<\/strong><\/p>\n

All founders had previous experience in the advertising market. During our discussions, we realized how time-consuming and confusing the search for suitable advertising opportunities was for all of us.<\/p>\n

The advertising market is highly fragmented and partially opaque, and the bidding, booking, and processing processes are highly inefficient. Even today, booking confirmations are often still sent by fax; online bookings are rarely possible. Our goal was to facilitate access to the advertising market for smaller advertisers who are not easily served by agencies because they have very small advertising budgets.<\/p>\n

Off to the niche<\/h3>\n

What can other startups learn from you if they want to take a piece of the pie away from the \u201cbig guys\u201d?<\/strong><\/p>\n

First and foremost, we're not taking anything away from the "big players," but rather unlocking new potential and simplifying what have traditionally been complex and time-consuming processes for both providers and advertisers. Large providers like Google haven't been able to do this in the offline space. The failed attempts of Google Print and Google Radio Ads demonstrate this.<\/p>\n

Innovation for a complex market<\/h3>\n

At crossvertise, it's easy to understand how to successfully introduce a B2B platform and improve entrenched structures while simultaneously establishing product and process innovation in a complex market environment. In this respect, we're a very good example of 'disruption' through an intelligent IT system.<\/p>\n

You say it wasn't easy to find investors due to your innovative business model. Now you're financed by, among others, HighTech Gr\u00fcnderfonds, Bamboo Ventures, Carsten Maschmeyer, and the two largest 'Yellow Pages' publishers. What was the key to your success?<\/strong><\/p>\n

The most important qualities for any founder are persistence and perseverance. You need a credible business plan and experts to support you. Startups should not neglect legal advice, as sound contracts with investors are crucial.<\/p>\n

Then, of course, the numbers have to develop well, and last but not least, a competent and fully motivated team working together toward a common goal is essential. I think the combination of all these factors is the key to success, at least that's how it was for us.<\/p>\n

After financing is before financing<\/h3>\n

What challenges is your company currently facing?<\/strong><\/p>\n

We're currently in the middle of a new financing round to secure growth for the coming years. 'After the financing round is always before the next financing round,' because investors, especially in Germany, are conservative and want to see successful milestones achieved before injecting fresh capital.<\/p>\n

Additionally, finding the right employees isn't easy. We currently employ around 40 people, but for our next growth spurt, we need to significantly increase that number.<\/p>\n

Maintain the lead<\/h3>\n

Finally, it's also important to maintain our technological edge. Our booking solution is a highly complex IT system, with many proprietary and unique planning and calculation functions. This isn't trivial in itself, but of course we're constantly developing our booking platform.<\/p>\n

Play high stakes or take what you can get?<\/h3>\n

What was the best advice you received?<\/strong><\/p>\n

In addition to the already mentioned ability to persevere and persevere, we were advised, particularly with regard to financing, not to focus too much on our own shares at the beginning, but to take all the investment capital we can get.<\/p>\n

It's hard enough to get capital in Germany, so you can't afford to over-extend your chances at the beginning. Furthermore, founders should learn early on how to manage their energy and financial resources, because most things take much longer than initially expected.<\/p>\n

Let\u2019s get to the point: How is business going?
\n<\/strong><\/p>\n

We currently have over 37,000 registered users, primarily advertisers, but also agencies. Approximately 1,000 new users join every month. Our system runs approximately 100 campaigns per month, and in 2016 we surpassed the 10 million mark in revenue for the first time.<\/p>\n

We're also seeing very strong demand for our white label solution: Many media companies and dealer organizations are very interested in using our system as 'Software as a Service' (SaaS) to optimize their own booking processes. A good example of this is 7Screen, a ProSiebenSat.1 subsidiary, which this year chose crossvertise's online-based planning tool to manage its digital out-of-home (DOOH) advertising business.<\/p>\n

Where are you headed? Where do you see yourself in five years?<\/strong><\/p>\n

Next year, we plan to expand into neighboring European countries, so we're currently working hard on an English-language version. And in five years? Crossvertise will be the first point of contact for advertising companies and the market standard for booking advertising in Germany \u2013 perhaps even worldwide.<\/p>\n

Munich Startup thanks you for your open responses and wishes you much success on your future journey!<\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Founded in Munich in 2011, the startup crossvertise has managed to revolutionize the advertising campaign market: On the startup's online marketplace, companies and agencies can easily compare and book all types of advertising directly. This was unprecedented. Crossvertise has developed a technology that makes it possible to...<\/p>","protected":false},"author":22,"featured_media":17727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1,4074,1083],"tags":[2207,439,246,486],"acf":[],"yoast_head":"\nCrossvertise: Revolution in der Werbebranche - Munich Startup<\/title>\n<meta name=\"description\" content=\"crossvertise ist ein Online-Marktplatz, auf dem Unternehmen Werbung vergleichen und buchen k\u00f6nnen. 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