{"id":15827,"date":"2016-11-06T10:57:29","date_gmt":"2016-11-06T09:57:29","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=15827"},"modified":"2016-11-03T15:14:42","modified_gmt":"2016-11-03T14:14:42","slug":"approaching-investors-25-tips-on-how-to-do-it","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/15827\/approaching-investors-25-tips-on-how-to-do-it\/","title":{"rendered":"Approaching investors: 25 tips on how to do it"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Anyone who founds a startup relies either on bootstrapping or on investor capital. Every founder seeking capital for their company faces a major challenge with the second type of financing, which can be summed up quite simply in the question: <em>\u201cWhat is the best way for a founder to approach an investor?\u201d<\/em> Deutsche-Startups.de asked 25 founders exactly this question. Here are their answers.<\/strong><\/p>\n<p>You can actually skip the cold calling or mailing. The best approach is always personal, ideally with an introduction.<br \/>\n<strong>Christopher Kampshoff, <a href=\"\/en\/ecosystem\/lendstar-gmbh\/\">Lendstar<\/a><\/strong><\/p>\n<p>It all depends on what kind of investor you&#039;re looking for. You should definitely be able to explain in a few minutes why the idea will work and why you&#039;re the right person to implement it.<br \/>\n<strong>Christine Kiefer, Pair Finance<\/strong><\/p>\n<h3>\u201cInvestors have an attention span like a goldfish\u201d<\/h3>\n<p>Always through your network. Recommendations are essential. And you might even go directly to some investors you don&#039;t actually want. Pitching is like any sport. Practice makes perfect.<br \/>\n<strong>Marko Wenthin, solarisBank<\/strong><\/p>\n<p>A warm intro. If you don&#039;t have one, practice until you can say your startup&#039;s USP in one sentence\u2014and say it at the beginning, no suspense! Investors have the attention span of a goldfish!<br \/>\n<strong>Jan Dzulko, everphone<\/strong><\/p>\n<p>It&#039;s best if someone approaches you. But unfortunately, that&#039;s rarely the case. <strong>Konstantin Urban, <a href=\"\/en\/success\/diapers-de-success-beats-sex-appeal\/\">windeln.de<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.deutsche-startups.de\/2016\/11\/03\/25-tipps-wie-man-besten-einen-investor-anspricht\/\" target=\"_blank\" rel=\"nofollow\">You can find all tips on &#039;deutsche-startups.de&#039;<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Anyone who founds a startup relies either on bootstrapping or investor capital. Every founder seeking capital for their company faces a major challenge with the latter type of financing, which can be summed up quite simply in the question: &quot;How do you best approach an investor as a founder?&quot;<\/p>","protected":false},"author":3,"featured_media":15872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[1097],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investoren ansprechen: 25 Tipps, wie&#039;s geht - Munich Startup<\/title>\n<meta name=\"description\" content=\"Wie spricht man als Gr\u00fcnder am besten einen Investor an? Deutsche-Startups.de hat 25 Gr\u00fcnderinnen und Gr\u00fcnder genau danach gefragt. Hier ihre Antworten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/15827\/approaching-investors-25-tips-on-how-to-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investoren ansprechen: 25 Tipps, wie&#039;s geht - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Wie spricht man als Gr\u00fcnder am besten einen Investor an? Deutsche-Startups.de hat 25 Gr\u00fcnderinnen und Gr\u00fcnder genau danach gefragt. Hier ihre Antworten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/15827\/approaching-investors-25-tips-on-how-to-do-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-06T09:57:29+00:00\" \/>\n<meta name=\"author\" content=\"Florian Deglmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FlorianDeglmann\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Deglmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/\",\"url\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/\",\"name\":\"Investoren ansprechen: 25 Tipps, wie's geht - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg\",\"datePublished\":\"2016-11-06T09:57:29+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\"},\"description\":\"Wie spricht man als Gr\u00fcnder am besten einen Investor an? Deutsche-Startups.de hat 25 Gr\u00fcnderinnen und Gr\u00fcnder genau danach gefragt. Hier ihre Antworten.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg\",\"width\":1280,\"height\":588,\"caption\":\"Investoren\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investoren ansprechen: 25 Tipps, wie&#8217;s geht\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\",\"name\":\"Florian Deglmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"caption\":\"Florian Deglmann\"},\"description\":\"Der Exil-N\u00fcrnberger erforschte bis April 2019 als Redakteur die M\u00fcnchner Startup-Szene.\",\"sameAs\":[\"http:\/\/cms.munich-startup.net\",\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\",\"https:\/\/x.com\/FlorianDeglmann\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Approaching investors: 25 tips on how to do it - Munich Startup","description":"What&#039;s the best way for a founder to approach an investor? Deutsche-Startups.de asked 25 founders exactly this question. Here are their answers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/15827\/approaching-investors-25-tips-on-how-to-do-it\/","og_locale":"en_US","og_type":"article","og_title":"Investoren ansprechen: 25 Tipps, wie's geht - Munich Startup","og_description":"Wie spricht man als Gr\u00fcnder am besten einen Investor an? Deutsche-Startups.de hat 25 Gr\u00fcnderinnen und Gr\u00fcnder genau danach gefragt. Hier ihre Antworten.","og_url":"https:\/\/cms.munich-startup.net\/en\/15827\/approaching-investors-25-tips-on-how-to-do-it\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_author":"https:\/\/www.facebook.com\/profile.php?id=100009572160192","article_published_time":"2016-11-06T09:57:29+00:00","author":"Florian Deglmann","twitter_card":"summary_large_image","twitter_creator":"@FlorianDeglmann","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Florian Deglmann","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/","url":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/","name":"Approaching investors: 25 tips on how to do it - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg","datePublished":"2016-11-06T09:57:29+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251"},"description":"What&#039;s the best way for a founder to approach an investor? Deutsche-Startups.de asked 25 founders exactly this question. Here are their answers.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg","width":1280,"height":588,"caption":"Investoren"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/15827\/investoren-ansprechen-25-tipps-wies-geht\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Investoren ansprechen: 25 Tipps, wie&#8217;s geht"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251","name":"Florian Deglmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","caption":"Florian Deglmann"},"description":"The exiled Nuremberg resident researched the Munich startup scene as an editor until April 2019.","sameAs":["http:\/\/cms.munich-startup.net","https:\/\/www.facebook.com\/profile.php?id=100009572160192","https:\/\/x.com\/FlorianDeglmann"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/"}]},"og_image":[{"width":1280,"height":588,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/11\/financial-world-477460_1280-e1478181518283.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1478182355:24","_edit_last":"24","_yoast_wpseo_focuskw":"Investoren","_yoast_wpseo_metadesc":"Wie spricht man als Gr\u00fcnder am besten einen Investor an? Deutsche-Startups.de hat 25 Gr\u00fcnderinnen und Gr\u00fcnder genau danach gefragt. Hier ihre Antworten.","_yoast_wpseo_linkdex":"73","_thumbnail_id":"15872","wbounce_status":"default","_yoast_wpseo_primary_category":"","_yoast_wpseo_focuskw_text_input":"Investoren","_yoast_wpseo_content_score":"90","ms_image_format":"","_ms_image_format":"","ms_dachzeile":"","_ms_dachzeile":"","ms_bump_post_date":"","_ms_bump_post_date":"","guest_author_name":"","_guest_author_name":"","guest_author_image":"","_guest_author_image":"","guest_author_description":"","_guest_author_description":"","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/15827"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=15827"}],"version-history":[{"count":0,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/15827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/15872"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=15827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=15827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=15827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}