{"id":12742,"date":"2016-07-19T08:27:30","date_gmt":"2016-07-19T06:27:30","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=12742"},"modified":"2016-07-18T15:28:02","modified_gmt":"2016-07-18T13:28:02","slug":"study-startups-domains","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/12742\/study-startups-domains\/","title":{"rendered":"How startups choose their domains"},"content":{"rendered":"

The address broker united-domains examined the websites, company names, and corporate forms of 1,200 German startups. The result: Despite a multitude of new domain endings, 92 percent of all startups still choose the .de or .com endings.<\/strong><\/p>\n

The website represents one of the most important points of contact with customers and the public for startups. Therefore, the influence of the choice of domain can be correspondingly large for young companies.<\/p>\n

\"Graphic:<\/a>
Graphic: united-domains AG<\/a><\/figcaption><\/figure>\n

 <\/p>\n

In addition to the endings, the study analyzes the composition of startup domains, the relationship between company name and domain, and the legal form of the companies. The study's authors also provide advice on what an address should look like.<\/p>\n

Facts, facts, facts?<\/h3>\n

In two-thirds (64%) of the web addresses examined, the URL does not correspond to the company name. The study authors, however, recommend that the domain, company name, and brand should be the same. Startup addresses tend to be short, averaging eight characters (median). German startups use a hyphen in their URLs significantly more often than their US counterparts, with 6.8%. The tip: Domains should be secured with and without a hyphen.<\/p>\n

\"Graphic:<\/a>
Graphic: united-domains AG<\/a><\/figcaption><\/figure>\n

The relevance of the results is certainly open to debate. A look at the Results <\/a>But it's definitely worth it. Especially since the decision to choose a URL isn't easy to reverse. So, be careful before committing to a domain.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The address broker united-domains examined the websites, company names, and corporate forms of 1,200 German startups. The result: Despite a multitude of new domain endings, 92 percent of all young companies still choose the .de or .com endings. The website represents one of the most important points of contact with customers and the public for startups. Accordingly, the...<\/p>","protected":false},"author":26,"featured_media":12766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1],"tags":[1855,157,1856],"acf":[],"yoast_head":"\nSo w\u00e4hlen Startups ihre Domains - Munich Startup<\/title>\n<meta name=\"description\" content=\"Eine Studie untersucht die Domains von 1.200 deutschen Startups. Ein Ergebnis: 92 Prozent aller Startups w\u00e4hlen die Endungen .de oder .com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/12742\/study-startups-domains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So w\u00e4hlen Startups ihre Domains - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Eine Studie untersucht die Domains von 1.200 deutschen Startups. Ein Ergebnis: 92 Prozent aller Startups w\u00e4hlen die Endungen .de oder .com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/12742\/study-startups-domains\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-19T06:27:30+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/\",\"url\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/\",\"name\":\"So w\u00e4hlen Startups ihre Domains - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg\",\"datePublished\":\"2016-07-19T06:27:30+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Eine Studie untersucht die Domains von 1.200 deutschen Startups. Ein Ergebnis: 92 Prozent aller Startups w\u00e4hlen die Endungen .de oder .com.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg\",\"width\":1280,\"height\":856,\"caption\":\"Domains\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So w\u00e4hlen Startups ihre Domains\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\",\"name\":\"Simon Tischer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g\",\"caption\":\"Simon Tischer\"},\"description\":\"Von Dezember 2015 bis Juni 2023 war Simon Tischer als Redakteur f\u00fcr Munich Startup t\u00e4tig.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/tischer\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How startups choose their domains - Munich Startup","description":"A study examined the domains of 1,200 German startups. The result: 92 percent of all startups choose the .de or .com endings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/12742\/study-startups-domains\/","og_locale":"en_US","og_type":"article","og_title":"So w\u00e4hlen Startups ihre Domains - Munich Startup","og_description":"Eine Studie untersucht die Domains von 1.200 deutschen Startups. Ein Ergebnis: 92 Prozent aller Startups w\u00e4hlen die Endungen .de oder .com.","og_url":"https:\/\/cms.munich-startup.net\/en\/12742\/study-startups-domains\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2016-07-19T06:27:30+00:00","author":"Simon Tischer","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Simon Tischer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/","url":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/","name":"How startups choose their domains - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg","datePublished":"2016-07-19T06:27:30+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d"},"description":"A study examined the domains of 1,200 German startups. The result: 92 percent of all startups choose the .de or .com endings.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg","width":1280,"height":856,"caption":"Domains"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/12742\/studie-startups-domains\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"So w\u00e4hlen Startups ihre Domains"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d","name":"Simon Tischer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g","caption":"Simon Tischer"},"description":"From December 2015 to June 2023, Simon Tischer worked as an editor for Munich Startup.","url":"https:\/\/cms.munich-startup.net\/en\/author\/tischer\/"}]},"og_image":[{"width":1280,"height":856,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/07\/letters-691842_1280.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1468848613:26","_edit_last":"22","_yoast_wpseo_focuskw":"Domains","_yoast_wpseo_metadesc":"Eine Studie untersucht die Domains von 1.200 deutschen Startups. Ein Ergebnis: 92 Prozent aller Startups w\u00e4hlen die Endungen .de oder .com.","_yoast_wpseo_linkdex":"83","_thumbnail_id":"12766","wbounce_status":"default","_yoast_wpseo_primary_category":"","_yoast_wpseo_focuskw_text_input":"Domains","_yoast_wpseo_content_score":"","ms_image_format":"","_ms_image_format":"","ms_dachzeile":"","_ms_dachzeile":"","ms_bump_post_date":"","_ms_bump_post_date":"","guest_author_name":"","_guest_author_name":"","guest_author_image":"","_guest_author_image":"","guest_author_description":"","_guest_author_description":"","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/12742"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=12742"}],"version-history":[{"count":0,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/12742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/12766"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=12742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=12742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=12742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}