{"id":119032,"date":"2026-04-06T09:47:00","date_gmt":"2026-04-06T07:47:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=119032"},"modified":"2026-04-02T10:38:52","modified_gmt":"2026-04-02T08:38:52","slug":"the-acquisition-of-the-munich-food-startup-etepetete-is-sealed","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/119032\/the-acquisition-of-the-munich-food-startup-etepetete-is-sealed\/","title":{"rendered":"Acquisition of Munich-based food startup Etepetete sealed"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Etepetete is one of the pioneers in the field of &quot;crooked organic fruits and vegetables&quot; and has established the segment in Germany. <a href=\"https:\/\/etepetete-bio.de\/daskonzept\" target=\"_blank\" rel=\"noreferrer noopener\">early experiences<\/a>Founded in 2014 by Christopher Hallhuber and Georg Lindermair, the company has become the market leader for online organic produce boxes. Etepetete experienced particularly strong growth during the Pandemie pandemic and was even profitable for a time.<\/p>\n\n\n\n<p>Following a market downturn in 2022, the founders stabilized the company \u2013 it has been operating since the fourth quarter of 2024. <a href=\"\/en\/day\/etepetete\/\">Etiquette<\/a> Profitable again. Now the next step follows: integration into a larger, internationally oriented platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etepetete: From pioneer to platform integration<\/h2>\n\n\n\n<p>With the takeover by Afreshed, the two Munich-based founders are relinquishing operational responsibility \u2013 a significant change after more than ten years of development work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are delighted about the merger of the two brands. The three Afreshed founders have demonstrated in a short time how to build a strong, service-oriented company even under difficult market conditions,\u201d <\/p>\n<\/blockquote>\n\n\n\n<p>explain <strong>Christopher Hallhuber<\/strong> and <strong>Georg Lindermair<\/strong> and further explain:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are convinced that the planned changes will have a very positive impact on the future development of Etepetete.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The Etepetete brand will remain, which is crucial for existing customers and brand awareness. At the same time, the company will benefit from the technology, logistics, and capital of its new owner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Afreshed focuses on a platform strategy and market consolidation.<\/h2>\n\n\n\n<p>Afreshed pursues a clear strategy: market leadership in the German-speaking region through acquisitions and infrastructure development.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;The Etepetete brand will be retained. The acquisition not only gives us immediate market presence, but also local expertise and an existing customer base. This transaction is intended to be the first of its kind.&quot; <\/p>\n<\/blockquote>\n\n\n\n<p>says Afreshed co-founder <strong>Bernhard Bocksrucker<\/strong>.<\/p>\n\n\n\n<p>Also co-founder <strong>Lukas Forsthuber<\/strong> emphasizes the signaling effect:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEtepetete has always been a role model for us and has significantly shaped the market. The fact that we are now taking over this company is a special step for us.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>What&#039;s particularly noteworthy about the transaction is the combination of market entry and consolidation: Instead of growing organically, Afreshed is directly acquiring Etepetete, an established player with a nationwide customer base \u2013 especially in Bavaria, Baden-W\u00fcrttemberg, and Berlin. For the Munich-based startup ecosystem, this represents another exit in the food and sustainability sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logistics as a differentiating factor in the food startup market<\/h2>\n\n\n\n<p>A key driver of expansion is its own logistics infrastructure. Afreshed deliberately avoids traditional parcel delivery services, opting instead for an integrated delivery model with its own fleet and software. The plan is to establish a nationwide reusable packaging system in Germany that goes beyond traditional e-commerce: Instead of external delivery drivers, Afreshed uses its own delivery vehicles, whose routes are planned with CO\u2082 optimization using proprietary software. At the same time, the drivers facilitate the return of the reusable boxes, creating a closed-loop packaging cycle. The expansion will proceed gradually from southern to northern Germany.<\/p>\n\n\n\n<p>The organic delivery service has completed a mid-seven-figure financing round. The investor is Raiffeisen-Holding Nieder\u00f6sterreich-Wien, which specializes in food and beverages, among other things, and has acquired a 25.1 percent stake in the company. With this model, Afreshed aims to clearly differentiate itself from the competition and make the &quot;last mile&quot;\u2014the step from the distribution center to the end customer&#039;s doorstep\u2014more efficient and sustainable. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;The new capital will be used to expand the logistics infrastructure and selectively expand the product range,&quot; <\/p>\n<\/blockquote>\n\n\n\n<p>says co-founder <strong>Maximilian Welzenbach<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth market: Food e-commerce and food rescue<\/h2>\n\n\n\n<p>The acquisition comes at a growing market: Online grocery retail in Germany reached a volume of around four billion euros in 2024, with a growth rate of over 7 percent.<\/p>\n\n\n\n<p>At the same time, it remains <a href=\"\/en\/startups\/community-kitchen-food-gmbh\/\">Food waste<\/a> This is a structural problem, as Germany alone generates around 11 million tons of food waste annually. Of this, approximately 200,000 tons come from agriculture. Fruit and vegetables account for 35 percent of avoidable household waste.<\/p>\n\n\n\n<p>This is precisely where models like Etepetete and Afreshed come in: They market products that, due to visual deviations from standards, don&#039;t make it to the shelves. The founding principle of both companies is essentially the same: rescuing food and passing it directly on to consumers.<\/p>\n\n\n\n<p>The two Etepetete founders <strong>Christopher Hallhuber and Georg Lindermair<\/strong> Note:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe thank our team, our shareholders and partners for the great collaboration over the past years, without which the positive development of Etepetete would not have been possible. We are excited and look forward to following the further development of Etepetete and Afreshed in the future.\u201d<\/p>\n<\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Austrian organic food delivery service Afreshed is acquiring the Munich-based startup Etepetete and simultaneously securing mid-seven-figure funding. With the investment of Raiffeisen-Holding Nieder\u00f6sterreich-Wien (25.1 percent), Afreshed officially launches its expansion into the German market.<\/p>","protected":false},"author":56,"featured_media":119098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[1709,875,223],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcbernahme des M\u00fcnchner Food-Startups Etepetete besiegelt - Munich Startup<\/title>\n<meta name=\"description\" content=\"Afreshed \u00fcbernimmt M\u00fcnchner Startup Etepetete und treibt Deutschland-Expansion im Bereich nachhaltige Lebensmittelrettung und Logistik voran.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/119032\/the-acquisition-of-the-munich-food-startup-etepetete-is-sealed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcbernahme des M\u00fcnchner Food-Startups Etepetete besiegelt - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Afreshed \u00fcbernimmt M\u00fcnchner Startup Etepetete und treibt Deutschland-Expansion im Bereich nachhaltige Lebensmittelrettung und Logistik voran.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/119032\/the-acquisition-of-the-munich-food-startup-etepetete-is-sealed\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T07:47:00+00:00\" \/>\n<meta name=\"author\" content=\"Bernd Heppel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernd Heppel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/\",\"url\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/\",\"name\":\"\u00dcbernahme des M\u00fcnchner Food-Startups Etepetete besiegelt - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg\",\"datePublished\":\"2026-04-06T07:47:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/0719a4ee6f8713cd24b8530563c3dff5\"},\"description\":\"Afreshed \u00fcbernimmt M\u00fcnchner Startup Etepetete und treibt Deutschland-Expansion im Bereich nachhaltige Lebensmittelrettung und Logistik voran.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg\",\"width\":2400,\"height\":1340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00dcbernahme des M\u00fcnchner Food-Startups Etepetete besiegelt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/0719a4ee6f8713cd24b8530563c3dff5\",\"name\":\"Bernd Heppel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d9f19a13bb111e581c760e831e82c6ec?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d9f19a13bb111e581c760e831e82c6ec?s=96&d=blank&r=g\",\"caption\":\"Bernd Heppel\"},\"description\":\"Bernd Heppel ist Online- und Multimedia-Redakteur bei Munich Startup. Er verf\u00fcgt \u00fcber mehr als zehn Jahre Erfahrung in digitalem Journalismus, Social Media, Content-Produktion und PR\u2013 unter anderem beim Burda Verlag und bei der Bavaria Fiction.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/heppel\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Acquisition of Munich food startup Etepetete sealed - Munich Startup","description":"Afreshed acquires Munich-based startup Etepetete and is driving forward its expansion in Germany in the area of sustainable food rescue and logistics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/119032\/the-acquisition-of-the-munich-food-startup-etepetete-is-sealed\/","og_locale":"en_US","og_type":"article","og_title":"\u00dcbernahme des M\u00fcnchner Food-Startups Etepetete besiegelt - Munich Startup","og_description":"Afreshed \u00fcbernimmt M\u00fcnchner Startup Etepetete und treibt Deutschland-Expansion im Bereich nachhaltige Lebensmittelrettung und Logistik voran.","og_url":"https:\/\/cms.munich-startup.net\/en\/119032\/the-acquisition-of-the-munich-food-startup-etepetete-is-sealed\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2026-04-06T07:47:00+00:00","author":"Bernd Heppel","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Bernd Heppel","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/","url":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/","name":"Acquisition of Munich food startup Etepetete sealed - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg","datePublished":"2026-04-06T07:47:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/0719a4ee6f8713cd24b8530563c3dff5"},"description":"Afreshed acquires Munich-based startup Etepetete and is driving forward its expansion in Germany in the area of sustainable food rescue and logistics.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg","width":2400,"height":1340},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/119032\/uebernahme-des-muenchner-food-startups-etepetete-besiegelt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"\u00dcbernahme des M\u00fcnchner Food-Startups Etepetete besiegelt"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/0719a4ee6f8713cd24b8530563c3dff5","name":"Bernd Heppel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d9f19a13bb111e581c760e831e82c6ec?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9f19a13bb111e581c760e831e82c6ec?s=96&d=blank&r=g","caption":"Bernd Heppel"},"description":"Bernd Heppel is an online and multimedia editor at Munich Startup. He has more than ten years of experience in digital journalism, social media, content production and PR \u2013 including at Burda Verlag and Bavaria Fiction.","url":"https:\/\/cms.munich-startup.net\/en\/author\/heppel\/"}]},"og_image":[{"width":2400,"height":1340,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2026\/04\/AdobeStock_1929616175.jpeg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1775119326:25","_edit_last":"25","_yoast_wpseo_focuskw":"Etepetete","_yoast_wpseo_metadesc":"Afreshed \u00fcbernimmt M\u00fcnchner Startup Etepetete und treibt Deutschland-Expansion im Bereich nachhaltige Lebensmittelrettung und Logistik voran.","_yoast_wpseo_linkdex":"77","_thumbnail_id":"119098","wbounce_status":"default","_yoast_wpseo_primary_category":"5633","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"3","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/119032"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=119032"}],"version-history":[{"count":5,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/119032\/revisions"}],"predecessor-version":[{"id":119139,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/119032\/revisions\/119139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/119098"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=119032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=119032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=119032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}