{"id":118222,"date":"2026-03-17T16:44:00","date_gmt":"2026-03-17T15:44:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=118222"},"modified":"2026-03-17T14:14:20","modified_gmt":"2026-03-17T13:14:20","slug":"munich-house-sxsw-2026","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/118222\/munich-house-sxsw-2026\/","title":{"rendered":"Between pretzels and Big Tech: The Munich Haus ushers in a new era at SXSW"},"content":{"rendered":"
\n

The plan worked: For the first time, Munich's startup scene, under the leadership of Munich Startup, pooled its resources in a dedicated location right in the heart of Austin for SXSW. While the sun beat down on 10th Street outside, the grounds of the German-Texan Heritage Society were transformed into a Bavarian outpost. The Munich House \u2013 presented by Munich Startup \u2013 proved that Munich as \u201cScaleup City\u201d<\/a> international, playing in the first league.<\/p>\n\n\n\n

A strong signal from the town hall<\/strong><\/h2>\n\n\n\n

The official starting signal was given by Munich's Head of Economic Affairs. Christian Scharpf<\/strong>, who made sure to bridge the gap between tradition and high-tech. His conclusion:<\/p>\n\n\n\n

\n

\u201cThe fact that we are opening the first Munich House here in Austin today sends a strong signal for our state capital. We are showing the world that Munich not only stands for tradition, but as a \u2018scaleup city\u2019 is a global hotspot for innovation and technology. The enormous response proves how close the connection between our ecosystem and the international tech world already is.\u201d <\/p>\n<\/blockquote>\n\n\n\n

1,400 registrations: Expectations far exceeded.<\/strong><\/h2>\n\n\n\n

With a total of 1,400 registered guests, all forecasts for the inaugural year were exceeded. Founders, investors, and tech enthusiasts from around the world came together to experience the best of both worlds: deep tech panels and networking on the one hand, and a traditional Bavarian breakfast and vibe on the other.<\/p>\n\n\n\n

For Arno Eggers<\/strong>, head of Munich Startup, sees the success of the first Munich House as a confirmation of the hard work of recent years:<\/p>\n\n\n\n

\n

\u201cOur ecosystem has reached a level of maturity that we demonstrated today in Austin. The fact that we were able to attract 1,400 people with the first Munich House shows the enormous appeal of our location. Here, we don't just manage contacts; we build bridges for the global market leaders of tomorrow. This day was just the beginning of a new era for Munich at SXSW.\u201d <\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

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<\/p>\n\n\n\n

Panels, pins and partnerships<\/strong><\/h2>\n\n\n\n

The program offered a full spectrum: from a joint watch party of FC Bayern Munich's match in Leverkusen in the morning to high-caliber sessions on AI and dual-use technologies. The focus was on the startups of the Munich delegation, who presented their solutions to an international audience of experts. The booth of XPLR Media in Bavaria <\/a>It was a popular meeting place for discussions about the future of media.<\/p>\n\n\n\n

Munich Haus is here to stay. The connections forged at 507 East 10th Street will shape Munich's innovation scene long after SXSW 2026 and whet the appetite for the coming year.<\/p>\n\n\n\n

<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

"Connecting Hubs. Brewing Innovation." was the motto of the first Munich Haus in Austin: Last Saturday, the Munich Haus celebrated its premiere at SXSW 2026. At the long-established German-Texan Heritage Society, Bavarian hospitality and Texan innovation spirit came together. With over 1,400 registrations, the Munich delegation's first house immediately became a crowd-puller.<\/p>","protected":false},"author":34,"featured_media":118246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[731,5573,62],"acf":[],"yoast_head":"\nZwischen Brezn und Big Tech: Das Munich Haus l\u00e4utet eine neue \u00c4ra auf der SXSW ein - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das erste Munich Haus auf der SXSW 2026 begeistert mit 1.400 G\u00e4sten und zeigt: M\u00fcnchen ist ein globaler Hotspot f\u00fcr Innovation und Startups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/118222\/munich-house-sxsw-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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