{"id":114226,"date":"2025-11-04T08:00:00","date_gmt":"2025-11-04T07:00:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=114226"},"modified":"2026-03-12T15:13:58","modified_gmt":"2026-03-12T14:13:58","slug":"circus-from-supermarket-to-battlefield","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/","title":{"rendered":"Circus: From supermarket to battlefield"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Last week, they presented <a href=\"https:\/\/www.circus-group.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Circus<\/a>One of the first startups in Europe for AI-controlled cooking and serving robots, CA-1 is now offering freshly prepared bowls in supermarkets. The first &quot;Fresh &amp; Smart&quot; station opened at a Rewe supermarket in D\u00fcsseldorf and is now serving freshly prepared dishes. The autonomous robot CA-1 puts robotics at the service of everyday life \u2013 and that begins at the dinner table.<\/p>\n\n\n\n<p>But Circus isn&#039;t just about culinary automation; it&#039;s about providing supplies under extreme conditions. The company is increasingly positioning itself as a deep-tech player with a focus on defense and security applications. The Munich-based startup is thus transferring its experience in civilian robotics to a field that relies on efficiency and reliability in crises and conflicts.<\/p>\n\n\n\n<p><strong>Nikolas Bullwinkel<\/strong>, founder and CEO of Circus, explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are not just automating troop feeding \u2013 we are redefining how critical missions are supplied, supported and sustained.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Serving robots in defensive operations<\/strong><\/h2>\n\n\n\n<p>With the new CA-M system, Circus presents an autonomous, AI-supported supply system that can supply troops in remote areas or mobile operations.<br><br>Bullwinkel explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;With our autonomous, AI-controlled supply systems, we deliver reliable infrastructure even under extreme conditions \u2013 from remote bases to mobile operations centers.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p>The move into the defense sector is no coincidence. In recent months, Circus secured six new patents covering key technologies in the field of mobile robotics. Simultaneously, the company received approval for... <a href=\"https:\/\/www.nato.int\/cps\/en\/natohq\/topics_88734.htm\" target=\"_blank\" rel=\"noreferrer noopener\">NATO Support and Procurement Agency <\/a>\u2013 a milestone that opens access to international procurement programs. Furthermore, the company is expanding its presence in Ukraine to test and maintain its systems there in real-world operating environments.<\/p>\n\n\n\n<p>This establishes the startup as a dual-use provider: a company whose technology is used in both civilian and military contexts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Munich as an ideal location for deep tech and defense<\/strong><\/h2>\n\n\n\n<p>That Circus moved its headquarters to Munich in the middle of the year was far more than an organizational step \u2013 it was a conscious strategic positioning, says Bullwinkel:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;With the arrival of OpenAI, NVIDIA and other global tech leaders, Munich is becoming one of the few places worldwide where cutting-edge research, entrepreneurship and excellent engineering come together.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p>Munich is considered one of Europe&#039;s leading locations for robotics, artificial intelligence, and deep-tech development. Research institutions, industry partners, and investors form the interface where companies like Circus can grow.<\/p>\n\n\n\n<p>As a newcomer to Munich&#039;s startup scene, Circus aims to leverage this momentum while simultaneously setting its own trends. The planned production line for the CA-M is slated to launch by 2026, creating capacity for up to 10,000 units annually. Munich will thus become not only a hub but also a symbol of the fusion of civilian innovation and... <a href=\"\/en\/111234\/video-we-need-innovation-in-all-areas\/\">safety-relevant technology<\/a>.<\/p>\n\n\n\n<p><strong><br><\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The startup Circus is transforming itself from a culinary AI pioneer into a provider of autonomous dual-use robotics. With its recently opened headquarters in Munich, the company is focusing on an environment that combines technology, research, and defense.<\/p>","protected":false},"author":52,"featured_media":114227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[5431,5269,115],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Circus: Vom Supermarkt aufs Schlachtfeld - Munich Startup<\/title>\n<meta name=\"description\" content=\"Circus entwickelt sich vom Food-Tech-Pionier zum internationalen Anbieter autonomer Dual-Use-Robotik, mit neuem Headquarter in M\u00fcnchen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Circus: Vom Supermarkt aufs Schlachtfeld - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Circus entwickelt sich vom Food-Tech-Pionier zum internationalen Anbieter autonomer Dual-Use-Robotik, mit neuem Headquarter in M\u00fcnchen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T14:13:58+00:00\" \/>\n<meta name=\"author\" content=\"Saskia M\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saskia M\u00fcller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/\",\"name\":\"Circus: Vom Supermarkt aufs Schlachtfeld - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg\",\"datePublished\":\"2025-11-04T07:00:00+00:00\",\"dateModified\":\"2026-03-12T14:13:58+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/92292a8824488b08512ecfe3d1043986\"},\"description\":\"Circus entwickelt sich vom Food-Tech-Pionier zum internationalen Anbieter autonomer Dual-Use-Robotik, mit neuem Headquarter in M\u00fcnchen.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg\",\"width\":2268,\"height\":1470,\"caption\":\"Circus bietet KI-Kulinarik f\u00fcr K\u00fcchentisch und Krisengebiet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Circus: Vom Supermarkt aufs Schlachtfeld\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/92292a8824488b08512ecfe3d1043986\",\"name\":\"Saskia M\u00fcller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f298b4143ed3898153ac7cd9e2ca8425?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f298b4143ed3898153ac7cd9e2ca8425?s=96&d=blank&r=g\",\"caption\":\"Saskia M\u00fcller\"},\"description\":\"Nach zwei erfolgreichen eigenen Gr\u00fcndungen und einer langj\u00e4hrigen T\u00e4tigkeit in der Presse- und Medienlandschaft verst\u00e4rkt Saskia nun die Redaktion von Munich Startup.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/smueller\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2025\/10\/Circus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2268\" \/>\n\t<meta property=\"og:image:height\" content=\"1470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Circus: From supermarket to battlefield - Munich Startup","description":"Circus is evolving from a food tech pioneer to an international provider of autonomous dual-use robotics, with a new headquarters in Munich.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/","og_locale":"en_US","og_type":"article","og_title":"Circus: Vom Supermarkt aufs Schlachtfeld - Munich Startup","og_description":"Circus entwickelt sich vom Food-Tech-Pionier zum internationalen Anbieter autonomer Dual-Use-Robotik, mit neuem Headquarter in M\u00fcnchen.","og_url":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2025-11-04T07:00:00+00:00","article_modified_time":"2026-03-12T14:13:58+00:00","author":"Saskia M\u00fcller","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Saskia M\u00fcller","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/","url":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/","name":"Circus: From supermarket to battlefield - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg","datePublished":"2025-11-04T07:00:00+00:00","dateModified":"2026-03-12T14:13:58+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/92292a8824488b08512ecfe3d1043986"},"description":"Circus is evolving from a food tech pioneer to an international provider of autonomous dual-use robotics, with a new headquarters in Munich.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg","width":2268,"height":1470,"caption":"Circus bietet KI-Kulinarik f\u00fcr K\u00fcchentisch und Krisengebiet"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/en\/114226\/circus-from-supermarket-to-battlefield\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Circus: Vom Supermarkt aufs Schlachtfeld"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/92292a8824488b08512ecfe3d1043986","name":"Saskia M\u00fcller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f298b4143ed3898153ac7cd9e2ca8425?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f298b4143ed3898153ac7cd9e2ca8425?s=96&d=blank&r=g","caption":"Saskia M\u00fcller"},"description":"After two successful startups of her own and many years of experience in the press and media landscape, Saskia is now joining the editorial team at Munich Startup.","url":"https:\/\/cms.munich-startup.net\/en\/author\/smueller\/"}]},"og_image":[{"width":2268,"height":1470,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2025\/10\/Circus.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1762159942:25","_edit_last":"25","_yoast_wpseo_focuskw":"circus","_yoast_wpseo_metadesc":"Circus entwickelt sich vom Food-Tech-Pionier zum internationalen Anbieter autonomer Dual-Use-Robotik, mit neuem Headquarter in M\u00fcnchen.","_yoast_wpseo_linkdex":"86","_thumbnail_id":"114227","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"3","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/114226"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=114226"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/114226\/revisions"}],"predecessor-version":[{"id":114272,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/114226\/revisions\/114272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/114227"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=114226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=114226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=114226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}