{"id":112918,"date":"2026-01-03T01:05:07","date_gmt":"2026-01-03T00:05:07","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=112918"},"modified":"2026-03-02T11:29:57","modified_gmt":"2026-03-02T10:29:57","slug":"pitch-and-people-bits-and-pretzels","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/112918\/pitch-and-people-bits-and-pretzels\/","title":{"rendered":"\u201cHi, Obama.\u201d \u2013 How a bathrobe coup lured the former US president to Bits & Pretzels"},"content":{"rendered":"
\n

From the hotel gym to the Oktoberfest stage: The bizarre Obama story<\/h2>\n\n\n\n

Berlin, 2016. A hotel room at the Adlon. A helicopter over the city, everything cordoned off. Obama is here for a farewell visit. Coincidentally, the Bits & Pretzels<\/a>-Maker also a room in the Adlon, as Bernd Storm<\/strong> at Pitch & People<\/a> told.<\/p>\n\n\n\n

Rumors are circulating: The president works out early. So pack sneakers. At 5:30 a.m., Bernd Storm goes to the gym. The room is full of fit men \u2013 Secret Service. An hour on the bike. Then a commotion. Obama is coming soon. Meanwhile, co-founder Felix Haas is lounging by the pool. He hurries over to the gym in his bathrobe, slippers on his feet, an apple in his hand. He's doing stretches to avoid being noticed. Next to him is the treadmill.<\/p>\n\n\n\n

Then the decisive moment: Obama enters and chooses the treadmill next to Felix Haas<\/strong>. Only a somewhat embarrassing \u201cHi Obama\u201d comes to the founder of Amiando and IDnow<\/a> over the lips. <\/p>\n\n\n\n

\n

"I could have said, 'Good morning, Mr. President,' or at least 'Hi, Barak.' But I couldn't think of anything better."<\/p>\n<\/blockquote>\n\n\n\n

But the former US president remains cool when Haas tells him about the Bits and that he should come by sometime. <\/p>\n\n\n\n

\n

\u201cGreat\u2026 Oktoberfest\u2026 I want to bring Michelle.\u201d <\/p>\n<\/blockquote>\n\n\n\n

remembers Felix<\/strong> Haas<\/strong> to Obama's response.<\/p>\n\n\n\n

The conversation only lasts about thirty seconds, maybe a minute. But that's enough. Days later, the three founders of Bits & Pretzels sit down and write letters to Washington. Highly official. But it takes a while to even get a response, and even then, it requires a lot of work. Diplomatic channels, advocates, repeated follow-ups. For three years.<\/p>\n\n\n\n

In 2019, it worked. Obama came to Munich \u2013 to the Bits stage. The grand entrance was the result of timing and persistence. An Oktoberfest outfit was waiting for him at the hotel. He tried it on, sent a photo home \u2013 and put the suit on anyway. His wife Michelle's explanation, voiceover: "It doesn't suit you, your legs are too thin." <\/p>\n\n\n\n

From Wei\u00dfwurst breakfast to Germany's largest startup event<\/h2>\n\n\n\n

Bits & Pretzels started out very small twelve years ago: a Wei\u00dfwurst breakfast at the Hofbr\u00e4uhaus, 80 people, two to three hours of discussion. Today, it's grown into a platform with world-renowned speakers, workshops, and sessions \u2013 and the clear goal of getting startup projects off the ground. <\/p>\n\n\n\n

What's new is the concentration of decision-makers. 500 CIOs of German companies are attending \u2013 as potential customers and development partners. 1,500 venture capital investors are traveling, along with around 300 investors in these funds. They meet at the Investors' Summit. A mix that forces discussions on equal terms.<\/p>\n\n\n\n

Bernd Storm and Felix Haas promise less show, more substance: master classes, small specialist stages, debates at CIO and investor summits. Those who invest 20, 30, or 45 minutes should walk away with concrete "business value." At the same time, the city is growing with it: around 100 side events from Friday until after the fair \u2013 doubled compared to the previous year.<\/a><\/p>\n\n\n\n

Change of topic at Bits & Pretzels: From climate to resilience<\/h2>\n\n\n\n

The scene has matured since Obama's visit in 2019, say the two Bits founders. Sustainability is less talked about in the media, but it's present behind the scenes: battery recycling, energy distribution, new materials, mobility. Bernd Storm<\/strong> says: <\/p>\n\n\n\n

\n

"Topics like defense \u2013 including resilience and European sovereignty \u2013 are certainly dominating at the moment. We see our task as agenda-setting and want to not only define today's headlines, but also discuss the issues of the coming years. The motto for 2025 is: \u201cConnecting Europe.\u201d<\/a><\/p>\n<\/blockquote>\n\n\n\n

To this end, Bits & Pretzels is seeking dialogue with policymakers. Speakers include Economics Minister Reiche, Research Minister Dorothee B\u00e4r, and Danish Digital Minister Caroline Stage Olsen. The EU AI Act will also be on stage \u2013 along with its controversy. The goal: relevant minds, relevant topics, and appropriate formats. <\/p>\n\n\n\n

Munich as a deep-tech workshop<\/h2>\n\n\n\n

In the Pitch & People video podcast, Felix Haas and Bernd Storm also talk about Munich success stories: For example Isar Aerospace<\/a> about Daniel Metzler, Quantum Systems<\/a>, Celonis, Flixbus, Personio \u2013 once with a 2x2 meter booth at Bits & Pretzels, today the European leader. The two see a young AI generation on the rise. Deep-tech teams like Marvel Fusion<\/a> or Proxima Fusion. Names that represent a new Munich mix: less B2C, more technological depth. <\/p>\n\n\n\n

Bits & Pretzels isn't a corporate product, the founders emphasize. It's independent, "with a certain craziness." And with a team that works "day and night" on the event. Their own standards remain higher than external expectations. That, say Felix Haas and Bernd Storm, is precisely their little secret. <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

From a traditional Bavarian white sausage breakfast to a European startup platform: Bits & Pretzels founders Andreas Bruckschl\u00f6gl, Felix Haas, and Bernd Storm are transforming Munich into a hotspot for startups and VCs \u2013 with "liquid networking," value over show, and a clear focus on Europe. In our new video podcast Pitch & People, they talk about how a "Hi, Obama" in the hotel gym became Bits' biggest stage moment \u2013 and why persistence makes all the difference in the ecosystem.<\/p>\n

First published on: September 24, 2025<\/p>","protected":false},"author":50,"featured_media":112945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5635,1083,3855],"tags":[1068,731,56,5377],"acf":[],"yoast_head":"\n\u201eHi, Obama.\u201c \u2013 Wie ein Bademantel-Coup den ehemaligen US-Pr\u00e4sidenten auf die Bits & Pretzels lockte - Munich Startup<\/title>\n<meta name=\"description\" content=\"Von \u201eHi, Obama.\u201c bis \u201eLiquid Networking\u201c: Bits & Pretzels macht M\u00fcnchen zur B\u00fchne f\u00fcr Gr\u00fcnderInnen, Kapital und Politik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/112918\/pitch-and-people-bits-and-pretzels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eHi, Obama.\u201c \u2013 Wie ein Bademantel-Coup den ehemaligen US-Pr\u00e4sidenten auf die Bits & Pretzels lockte - 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