{"id":112533,"date":"2025-09-12T10:54:00","date_gmt":"2025-09-12T08:54:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=112533"},"modified":"2025-09-11T14:45:35","modified_gmt":"2025-09-11T12:45:35","slug":"lyfe-ads-7-questions","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/112533\/lyfe-ads-7-questions\/","title":{"rendered":"Lyfe.ads: Free tampons thanks to advertising"},"content":{"rendered":"
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Munich Startup:<\/em> What does your startup do? What problem do you solve?<\/strong><\/p>\n\n\n\n

Pheline Huber, founder and CEO:<\/em> Free tampons for everyone \u2013 financed by advertising revenue. Despite rising media budgets, traditional advertising formats are increasingly losing relevance. Brands are investing record sums just to be visible for a fleeting moment in overcrowded feeds \u2013 only to be forgotten just as quickly. Meanwhile, the platforms profit from the competition: The more intensively brands fight for attention, the more they pay and receive less and less impact in return. That's why we're focusing on an alternative advertising space: tampon boxes. At the same time, we're tackling a very big problem: period poverty and are actively working to ensure that it There are free tampons in public spaces (caf\u00e9s, restaurants, gyms, co-working spaces, etc.)<\/a>For each box distributed, donations are collected for homeless women and aid projects, so that everyone has free access.<\/p>\n\n\n\n

Munich Startup:<\/em><\/strong> But that's been around for a long time!<\/strong><\/p>\n\n\n\n

Pheline Huber:<\/em> Surprisingly, no. Almost everything is printed these days: from condoms to water bottles to USB sticks. But tampons and tampon boxes are still untapped territory\u2014even though they are at least as relevant to everyday life. At the same time, there are repeated attempts to make free tampons available in public spaces, but these usually fail due to lack of funding.<\/p>\n\n\n\n

Founding idea arose from personal experience<\/h2>\n\n\n\n

Munich Startup:<\/em><\/strong> What is your founding story?<\/strong><\/p>\n\n\n\n

Pheline Huber:<\/em> The idea arose from a very personal experience: At a networking event, I actually had a different concept in mind\u2014free water, funded by advertising. I wanted to use the evening to approach potential partners, investors, and other interested parties. Unfortunately, my period came on unexpectedly heavily, so I had to leave the event early. Unfortunately, no one I asked had anything with them, and there were no supplies available on-site either.<\/p>\n\n\n\n

While I was sitting on the subway, I realized that I couldn't miss out on important opportunities and be unable to advance my business just because I'm a menstruating person and have my period.<\/p>\n\n\n\n

That\u2019s why I came up with the idea of transferring the concept of advertising-financed products: Free water is cool, but free tampons<\/a> would be simply amazing. When I discovered that there actually wasn't a provider for it yet, I decided to simply implement it myself.<\/p>\n\n\n\n

Munich Startup:<\/em><\/strong> What have been your biggest challenges so far?<\/strong><\/p>\n\n\n\n

Pheline Huber:<\/em><\/p>\n\n\n\n