{"id":111463,"date":"2025-08-01T08:30:00","date_gmt":"2025-08-01T06:30:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=111463"},"modified":"2025-08-06T08:58:56","modified_gmt":"2025-08-06T06:58:56","slug":"the-bitery-7-questions","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/111463\/the-bitery-7-questions\/","title":{"rendered":"The Bitery: Chilled Ready-to-Bake Cookies for Retail and Catering"},"content":{"rendered":"
\n

Munich Startup:<\/strong> <\/em>What does your startup do? What problem do you solve?<\/strong><\/p>\n\n\n\n

Bastian Fisser, Co-Founder of The Bitery:<\/em> <\/em>The Bitery<\/a> has reinvented the cookie \u2013 as a product, as a brand, and as an experience. We bring ready-to-bake premium cookies to the restaurant, corporate catering, and retail industries. Freshly baked, crispy, and emotionally stimulating \u2013 our cookies combine quality with convenience, perfectly capturing the spirit of the times. Our products are extremely popular with end customers because they combine enjoyment with an experience. At the same time, they offer businesses a financially viable and differentiating offering. Whether in food retail (LEH) or food service \u2013 wherever freshness, emotional appeal, and sales potential are required, our cookies deliver real added value.<\/p>\n\n\n\n

\u201cOur cookie is not a snack on the side\u201d<\/h2>\n\n\n\n

Munich Startup:<\/strong> <\/em>But that's been around for a long time! <\/strong><\/p>\n\n\n\n

Bastian Fisser: <\/em>Yes, there are cookies. And then there's The Bitery. What didn't exist before we started: a premium brand with authentic recipes, inspiring storytelling, modern design, and uncompromising quality \u2013 ready-to-bake. Not frozen, but chilled. Not an industrial cookie, but a cookie that tastes like homemade \u2013 fresh from the oven, with an emotive aroma, a soft center, and a wow factor. Our cookie isn't a casual snack. It's a product with heart, craftsmanship, and attitude. That's exactly what was missing.<\/p>\n\n\n\n

Munich Startup:<\/strong> <\/em>What is your founding story?<\/strong><\/p>\n\n\n\n

Bastian Fisser: <\/em>The Bitery started out as a food blog\u2014full of ideas, flavor, and dreams. We wanted to reimagine good food\u2014with clarity, style, and a sense for what people truly love.<\/p>\n\n\n\n

In 2023, we put everything on one card: the cookie. We restructured the entire company, reduced our portfolio, and focused entirely on one product. And we seemingly hit the mark \u2013 today we deliver millions of cookies per year, operate in six countries, and are constantly expanding. The cookie is our vehicle \u2013 but it's actually about much more: inspiring people, redefining enjoyment, and making genuine quality sexy again.<\/p>\n\n\n\n

Conservative structures in food service<\/h2>\n\n\n\n

Munich Startup:<\/strong> <\/em>What have been your biggest challenges so far?<\/strong><\/p>\n\n\n\n

Bastian Fisser: <\/em>We're not a corporation, nor a streamlined structure. We're a young, passionate team that has carved out a place for itself in the market with creativity, instinct, and courage. Our biggest challenge: establishing an innovative, refrigerated product in the German food retail sector. Convincing purchasing managers, securing refrigerated shelves, keeping production scalable, and at the same time maintaining our ambition.<\/p>\n\n\n\n

Then there's the food service sector, where conservative structures prevail. We had to initiate many things ourselves \u2013 today we're in talks with almost all the major restaurant players and are demonstrating how much potential lies in a seemingly simple product.<\/p>\n\n\n\n

Munich Startup:<\/strong> <\/em>Where would you like to be in one year, where in five years? <\/strong><\/p>\n\n\n\n

Bastian Fisser: <\/em>In one year: The Bitery will be the cookie brand in Europe. Physically tangible, digitally present, and emotionally anchored. Our products are sold in schools, canteens, hotels, gas stations, restaurants\u2014everywhere where people love cookies.<\/p>\n\n\n\n

In five years: global presence. New product lines centered around Sweet Bakery. A brand that represents the new confectionery segment: uncompromising in quality, modern in design, cost-effective for partners, and extremely popular with customers. We don't want to simply play along\u2014we want to change the game.<\/p>\n\n\n\n

\u201cMunich is not a hype place\u201d<\/h2>\n\n\n\n

Munich Startup:<\/strong> <\/em>How have you experienced Munich as a startup location so far?<\/strong><\/p>\n\n\n\n

Bastian Fisser: <\/em>Munich isn't a hype-filled place. It's a location that values quality, has depth, and promotes genuine reliability. For our product\u2014which isn't a gimmick but has real impact\u2014Munich is ideal.<\/p>\n\n\n\n

In addition, the scene has become much more open. People meet on equal terms. And we are happy that we, as Food startup<\/a> be noticed here \u2013 not only because of our products, but because of the clarity and consistency with which we promote them.<\/p>\n\n\n\n

Munich Startup:<\/strong> <\/em>Outsource or do it yourself?<\/strong><\/p>\n\n\n\n

Bastian Fisser: <\/em>We take a radical approach: We do everything related to the product and the brand ourselves. Development, storytelling, brand identity, recipes \u2013 all of this remains ours.<\/p>\n\n\n\n

At the same time, we're pragmatic enough to collaborate with experienced partners in specific areas. We monitor, dictate, and execute\u2014but we also trust. Our network is now strong\u2014and this helps us grow rapidly without losing our soul.<\/p>\n\n\n\n

<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Bitery specializes in ready-to-bake premium cookies, aiming to bring a breath of fresh air to the restaurant, retail, and corporate catering industries. With a focus on quality, design, and an emotional product experience, the Munich-based startup aims to redefine the cookie\u2014as a brand and as a relevant offering for B2B customers. In this interview, co-founder Bastian Fisser talks about challenges in the food retail industry, the company's journey to becoming a startup, and the vision of conquering the European market.<\/p>","protected":false},"author":24,"featured_media":111464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,5638,4074,1083],"tags":[4202,5351],"acf":[],"yoast_head":"\nThe Bitery: 7 Fragen Interview - Munich Startup<\/title>\n<meta name=\"description\" content=\"The Bitery hat sich auf Ready-to-Bake Premium Cookies spezialisiert und will damit frischen Wind in die Gastronomie und den Handel bringen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/111463\/the-bitery-7-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bitery: 7 Fragen Interview - 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