{"id":106378,"date":"2024-12-07T08:30:00","date_gmt":"2024-12-07T07:30:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=106378"},"modified":"2024-12-05T16:05:41","modified_gmt":"2024-12-05T15:05:41","slug":"celonis-mint-partnership","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/106378\/celonis-mint-partnership\/","title":{"rendered":"Celonis partners with MINT"},"content":{"rendered":"<div class=\"entry-content\">\n<p>As part of this global collaboration, <a href=\"https:\/\/www.mint.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">STEM<\/a> the first partner platform for the solutions of <a href=\"\/en\/day\/celonis\/\">Celonis<\/a> in marketing and media. The Munich <a href=\"\/en\/73566\/celonis-becomes-a-decacorn\/\">Decacorn<\/a> already cooperates with leading companies in areas such as finance, customer service, and supply chain management. The goal is to create a network of major independent software vendors that help companies increase their efficiency and achieve better business results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identify optimization potential<\/h2>\n\n\n\n<p>This enables companies to identify operational inefficiencies in media planning and buying while streamlining their processes and collaboration with internal stakeholders and agencies. They can also reduce approval and campaign activation time, while minimizing errors and manual tasks in ad campaign management, such as incorrect data entry or budget allocations. The platform also helps identify optimization opportunities that increase profit, revenue, and green line value.<\/p>\n\n\n\n<p>The partnership will also expand MINT&#039;s existing capabilities to help clients optimize their advertising workflow, budget utilization, increase media performance, and improve overall ROI through centralized data management, automation in the media activation process, advanced reporting capabilities, and AI-powered budget allocation recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Powerful toolset for all customers <\/h2>\n\n\n\n<p><strong>Marc Kinast<\/strong>, VP Corporate Development at Celonis, explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;Our goal is to support companies in their pursuit of operational excellence across all areas by partnering with leading providers in their respective fields. With the mission to cover the entire advertising workflow, MINT will provide its customers with process intelligence from Celonis.&quot; <\/p>\n<\/blockquote>\n\n\n\n<p>And<strong> Lorenzo Larini<\/strong>, CEO of MINT, adds:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;We are delighted to partner with Celonis as their first partner in the media and advertising space\u2014and to work together toward our goal of improving the efficiency of businesses worldwide. By combining our innovative ARM solution with Celonis&#039;s process intelligence platform, we are creating a powerful toolset. Leveraging the most advanced AI and automation technologies available today, this will revolutionize the way companies optimize their marketing and media operations.&quot;<\/p>\n<\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Celonis and MINT, a provider of advertising resource management (ARM) software, are entering into a partnership. The collaboration will enable MINT to embed process intelligence into its own software. The goal is to provide advertisers with data and knowledge about how marketing and media processes work and how they can be optimized to generate added value.<\/p>","protected":false},"author":24,"featured_media":106379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[787,746],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celonis schlie\u00dft Partnerschaft mit MINT - Munich Startup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/106378\/celonis-mint-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celonis schlie\u00dft Partnerschaft mit MINT - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Celonis und MINT, ein Anbieter von Software f\u00fcr Advertising Resource Management (ARM), gehen eine Partnerschaft ein. Die Zusammenarbeit soll es MINT erm\u00f6glichen, Prozessintelligenz in die eigene Software einzubetten. Ziel ist es, Werbetreibenden Daten und Wissen dar\u00fcber zur Verf\u00fcgung zu stellen, wie Marketing- und Mediaprozesse ablaufen und wie sie optimiert werden k\u00f6nnen, um einen Mehrwert zu erzielen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/106378\/celonis-mint-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-07T07:30:00+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/\",\"url\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/\",\"name\":\"Celonis schlie\u00dft Partnerschaft mit MINT - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/12\/MINT-x-CELONIS-Landscape.png\",\"datePublished\":\"2024-12-07T07:30:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\"},\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/12\/MINT-x-CELONIS-Landscape.png\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/12\/MINT-x-CELONIS-Landscape.png\",\"width\":1280,\"height\":720,\"caption\":\"MINT x Celonis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/106378\/celonis-mint-partnerschaft\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Celonis schlie\u00dft Partnerschaft mit MINT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\",\"name\":\"Regina Bruckschl\u00f6gl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"caption\":\"Regina Bruckschl\u00f6gl\"},\"description\":\"Nach eigenen Startup-Erfahrungen blickt sie als Redakteurin von Munich Startup nun aus einer anderen Perspektive auf die M\u00fcnchner Startup-Szene \u2013 und entdeckt dabei jeden Tag, wie vielf\u00e4ltig das M\u00fcnchner \u00d6kosystem ist. 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