{"id":105059,"date":"2024-10-02T12:31:00","date_gmt":"2024-10-02T10:31:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=105059"},"modified":"2024-10-01T17:22:30","modified_gmt":"2024-10-01T15:22:30","slug":"the-lions-den-lanin-labs","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/105059\/the-lions-den-lanin-labs\/","title":{"rendered":"\u201cThe Lion\u2019s Den\u201d: Lanin Labs presents itself"},"content":{"rendered":"
\n

With Lanin Labs, Azuka Stekovics presents a skincare serum specifically designed for melanin-rich skin. Melanin is the biological pigment responsible, among other things, for skin color. Simply put: the more melanin, the darker the skin type. Darker skin types have the advantage of aging much more slowly. At the same time, however, the skin has difficulty absorbing moisture and active ingredients in the deeper layers of the skin, which often leads to dryness and blemishes.<\/p>\n\n\n\n

There are still far too few skincare products tailored to the needs of this skin type. According to the founder, 99 percent of commercially available products are tested on light skin. Products specifically for people of color often contain ingredients that further irritate the skin. Therefore, Stekovics<\/strong> own Care serum<\/a> developed for melanin-rich skin:<\/p>\n\n\n\n

\n

"The secret of our effective formula is an active ingredient complex that opens the water channels in the skin, allowing the ingredients and moisture to finally reach the lower layers of the skin."<\/p>\n<\/blockquote>\n\n\n\n

In addition, the product contains natural melanin blockers, which are intended to lighten pigment spots or prevent their formation. Stekovics offered the product for 130,000 euros in the Lion's Den<\/a> 30 percent of her company shares. The Munich native concluded her pitch as follows:<\/p>\n\n\n\n

\n

"With Lanin Labs, I'm not just filling a gap in the market, but opening the door for change. Because healthy skin is beautiful skin, and we all want to feel beautiful and, above all, seen."<\/p>\n<\/blockquote>\n\n\n\n

The jury could only agree with this statement; all members initially expressed interest. Carsten Maschmeyer found the founder very appealing, but cited his other investment focus when declining to invest.<\/p>\n\n\n\n

Lanin Labs: Still a lot of homework<\/h2>\n\n\n\n

Lioness Judith Williams, favored due to her expertise in the beauty industry, was highly critical of the formula. She found the texture too sticky, and the smell took some getting used to. The jury also identified pricing as a pain point. Currently, production costs are seven euros, and the retail price is 60 euros for 30 milliliters \u2013 a package size that, according to the Lanin Labs founder, lasts for four to six weeks. This means that neither the luxury segment nor the mass market can be properly served. Furthermore, the low sales in the first few months since the market launch also raised concerns for the Liones.<\/p>\n\n\n\n

Ralf D\u00fcmmel considered the discussion about finances too sensitive, and he refrained from investing. Tillman Schulz also saw no investment case for himself in light of Lanin Labs' business figures. It was a similar story. Janna Ensthaler<\/strong>, which emphasized:<\/p>\n\n\n\n

\n

"The worst thing as an investor is to be in love and still have to remain rational. The homework that lies ahead of you right now is too much. That's why I'm out, unfortunately."<\/p>\n<\/blockquote>\n\n\n\n

Most recently, Judith Williams<\/strong> from a possible participation:<\/p>\n\n\n\n

\n

"I'd love to, and I know exactly how to do it. But the turnover is too low. It's uninvestable for me today\u2014unfortunately. I'm out."<\/p>\n<\/blockquote>\n\n\n\n

Although no jury member wanted to make a deal with her, Stekovics<\/strong> confident in the final interview:<\/p>\n\n\n\n

\n

"Hopes were high for quite a long time. They were there for a really long time. That gives me a sense of appreciation and seriousness, that there's definitely potential there. And now it's time to shape this rough diamond."<\/p>\n<\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Munich-based startup Lanin Labs focuses on inclusive skincare. On the Lion's Den, the founder hoped for an investment of \u20ac130,000 for a 30 percent stake in the company. Did a jury member agree?<\/p>","protected":false},"author":42,"featured_media":105061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[706,5206],"acf":[],"yoast_head":"\n\u201eDie H\u00f6hle der L\u00f6wen\u201c: Lanin Labs pr\u00e4sentiert sich - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner Startup Lanin Labs k\u00fcmmert sich um inklusive Hautpflege. In der H\u00f6hle der L\u00f6wen erhoffte sich die Gr\u00fcnderin ein Investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/105059\/the-lions-den-lanin-labs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eDie H\u00f6hle der L\u00f6wen\u201c: Lanin Labs pr\u00e4sentiert sich - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Das M\u00fcnchner Startup Lanin Labs k\u00fcmmert sich um inklusive Hautpflege. In der H\u00f6hle der L\u00f6wen erhoffte sich die Gr\u00fcnderin ein Investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/105059\/the-lions-den-lanin-labs\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T10:31:00+00:00\" \/>\n<meta name=\"author\" content=\"Saskia Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saskia Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/\",\"url\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/\",\"name\":\"\u201eDie H\u00f6hle der L\u00f6wen\u201c: Lanin Labs pr\u00e4sentiert sich - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg\",\"datePublished\":\"2024-10-02T10:31:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5\"},\"description\":\"Das M\u00fcnchner Startup Lanin Labs k\u00fcmmert sich um inklusive Hautpflege. In der H\u00f6hle der L\u00f6wen erhoffte sich die Gr\u00fcnderin ein Investment.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"Lanin Labs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201eDie H\u00f6hle der L\u00f6wen\u201c: Lanin Labs pr\u00e4sentiert sich\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5\",\"name\":\"Saskia Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g\",\"caption\":\"Saskia Doll\"},\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/doll\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2024\/10\/4E84B.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cThe Lion's Den\u201d: Lanin Labs presents itself - Munich Startup","description":"The Munich-based startup Lanin Labs focuses on inclusive skincare. The founder hoped to attract investment in the Lion's Den.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/105059\/the-lions-den-lanin-labs\/","og_locale":"en_US","og_type":"article","og_title":"\u201eDie H\u00f6hle der L\u00f6wen\u201c: Lanin Labs pr\u00e4sentiert sich - Munich Startup","og_description":"Das M\u00fcnchner Startup Lanin Labs k\u00fcmmert sich um inklusive Hautpflege. In der H\u00f6hle der L\u00f6wen erhoffte sich die Gr\u00fcnderin ein Investment.","og_url":"https:\/\/cms.munich-startup.net\/en\/105059\/the-lions-den-lanin-labs\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2024-10-02T10:31:00+00:00","author":"Saskia Doll","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Saskia Doll","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/","url":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/","name":"\u201cThe Lion's Den\u201d: Lanin Labs presents itself - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg","datePublished":"2024-10-02T10:31:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5"},"description":"The Munich-based startup Lanin Labs focuses on inclusive skincare. The founder hoped to attract investment in the Lion's Den.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg","width":2400,"height":1600,"caption":"Lanin Labs"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/105059\/die-hoehle-der-loewen-lanin-labs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"\u201eDie H\u00f6hle der L\u00f6wen\u201c: Lanin Labs pr\u00e4sentiert sich"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5","name":"Saskia Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g","caption":"Saskia Doll"},"url":"https:\/\/cms.munich-startup.net\/en\/author\/doll\/"}]},"og_image":[{"width":2400,"height":1600,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/10\/4E84B.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1727796561:24","_edit_last":"24","_yoast_wpseo_focuskw":"Lanin Labs","_yoast_wpseo_metadesc":"Das M\u00fcnchner Startup Lanin Labs k\u00fcmmert sich um inklusive Hautpflege. In der H\u00f6hle der L\u00f6wen erhoffte sich die Gr\u00fcnderin ein Investment.","_yoast_wpseo_linkdex":"81","_thumbnail_id":"105061","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"1","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"3","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/105059"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=105059"}],"version-history":[{"count":5,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/105059\/revisions"}],"predecessor-version":[{"id":105067,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/105059\/revisions\/105067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/105061"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=105059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=105059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=105059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}