{"id":104775,"date":"2024-09-20T10:03:00","date_gmt":"2024-09-20T08:03:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=104775"},"modified":"2024-09-19T16:46:46","modified_gmt":"2024-09-19T14:46:46","slug":"gsg-rebranding-atolls","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/104775\/gsg-rebranding-atolls\/","title":{"rendered":"Global Savings Group is now called Atolls"},"content":{"rendered":"<div class=\"entry-content\">\n<p>GSG was founded in 2012 as Cupo Nation and initially focused on the voucher business. As Global Savings Group, the company entered the market in 2016 with the acquisitions of <a href=\"\/en\/58991\/global-savings-group-takes-over-igraal\/\">iGraal<\/a> and <a href=\"\/en\/72452\/global-savings-group-takes-over-shoop\/\">Shoop<\/a> into the cashback area. Through the <a href=\"\/en\/87794\/global-savings-group-pepper\/\">Merger with Pepper<\/a> The world&#039;s largest shopping community joined forces with Europe&#039;s leading shopping recommendation and rewards company. The new Atolls brand is intended to reflect the development of the past few years.<\/p>\n\n\n\n<p>Today, the company operates a variety of shopping destinations, including voucher and cashback platforms such as Coupons.com, iGraal, and Shoop, as well as well-known shopping communities, including hotukdeals, mydealz, and Dealabs. These platforms are designed to support consumers throughout their entire shopping journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why atolls?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;Atolls stands for more than just savings and deals\u2014we focus on creating digital destinations perfectly positioned along a consumer&#039;s journey. Just as travelers once relied on ocean atolls as crucial stopovers, our platforms are there when consumers need them most, helping them get to the point of purchase from anywhere,&quot;<\/p>\n<\/blockquote>\n\n\n\n<p>explained <strong>Gerhard Trautmann<\/strong>, CEO of Atolls, and adds:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;Furthermore, like atolls in the ocean that appear scattered but are connected by underwater reefs, our technology, teams, and culture are interconnected. Each Atolls brand is a coveted digital destination in its own right, but by building them on a common foundation, we can move faster while continuing to pursue our mission of creating leading consumer shopping experiences.&quot;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">A look into the future<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/atolls.com\/introducing-atolls\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rebranding<\/a> marks the beginning of a new era for the company. The core mission remains unchanged, but CEO <strong>Trautmann<\/strong> sees many opportunities for further development.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;Atolls shopping destinations are already popular with hundreds of millions of people, but we still see tremendous growth potential. Behind the scenes, there are many exciting developments in our existing products, particularly in the area of personalization. These developments will enable us to offer even more engaging experiences to our users, which in turn will benefit the brands and retailers we work with.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p>In addition, there are several international markets in which Atolls is already present, but there is still room for further growth.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Munich-based shopping rewards company Global Savings Group (GSG) announces a rebranding. GSG will now operate under the new name Atolls.<\/p>","protected":false},"author":42,"featured_media":104781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[5202,2271,5045],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Savings Group hei\u00dft jetzt Atolls - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner Shopping-Rewards-Unternehmen Global Savings Group (GSG) k\u00fcndigt ein Rebranding an. K\u00fcnftig tritt GSG unter dem neuen Namen Atolls auf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/104775\/gsg-rebranding-atolls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Savings Group hei\u00dft jetzt Atolls - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Das M\u00fcnchner Shopping-Rewards-Unternehmen Global Savings Group (GSG) k\u00fcndigt ein Rebranding an. K\u00fcnftig tritt GSG unter dem neuen Namen Atolls auf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/104775\/gsg-rebranding-atolls\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-20T08:03:00+00:00\" \/>\n<meta name=\"author\" content=\"Saskia Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saskia Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/\",\"url\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/\",\"name\":\"Global Savings Group hei\u00dft jetzt Atolls - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png\",\"datePublished\":\"2024-09-20T08:03:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5\"},\"description\":\"Das M\u00fcnchner Shopping-Rewards-Unternehmen Global Savings Group (GSG) k\u00fcndigt ein Rebranding an. K\u00fcnftig tritt GSG unter dem neuen Namen Atolls auf.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png\",\"width\":1581,\"height\":728,\"caption\":\"Atolls\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Savings Group hei\u00dft jetzt Atolls\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5\",\"name\":\"Saskia Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g\",\"caption\":\"Saskia Doll\"},\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/doll\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2024\/09\/Atolls.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1581\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Global Savings Group is now called Atolls - Munich Startup","description":"The Munich-based shopping rewards company Global Savings Group (GSG) announces a rebranding. GSG will now operate under the new name Atolls.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/104775\/gsg-rebranding-atolls\/","og_locale":"en_US","og_type":"article","og_title":"Global Savings Group hei\u00dft jetzt Atolls - Munich Startup","og_description":"Das M\u00fcnchner Shopping-Rewards-Unternehmen Global Savings Group (GSG) k\u00fcndigt ein Rebranding an. K\u00fcnftig tritt GSG unter dem neuen Namen Atolls auf.","og_url":"https:\/\/cms.munich-startup.net\/en\/104775\/gsg-rebranding-atolls\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2024-09-20T08:03:00+00:00","author":"Saskia Doll","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Saskia Doll","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/","url":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/","name":"Global Savings Group is now called Atolls - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png","datePublished":"2024-09-20T08:03:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5"},"description":"The Munich-based shopping rewards company Global Savings Group (GSG) announces a rebranding. GSG will now operate under the new name Atolls.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png","width":1581,"height":728,"caption":"Atolls"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/104775\/gsg-rebranding-atolls\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Global Savings Group hei\u00dft jetzt Atolls"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5","name":"Saskia Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g","caption":"Saskia Doll"},"url":"https:\/\/cms.munich-startup.net\/en\/author\/doll\/"}]},"og_image":[{"width":1581,"height":728,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2024\/09\/Atolls.png","type":"image\/png"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1726758783:24","_edit_last":"24","_yoast_wpseo_focuskw":"Atolls","_yoast_wpseo_metadesc":"Das M\u00fcnchner Shopping-Rewards-Unternehmen Global Savings Group (GSG) k\u00fcndigt ein Rebranding an. K\u00fcnftig tritt GSG unter dem neuen Namen Atolls auf.","_yoast_wpseo_linkdex":"68","_thumbnail_id":"104781","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"1","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"2","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/104775"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=104775"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/104775\/revisions"}],"predecessor-version":[{"id":104786,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/104775\/revisions\/104786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/104781"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=104775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=104775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=104775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}