{"id":52573,"date":"2019-08-14T11:49:15","date_gmt":"2019-08-14T09:49:15","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?post_type=ecosystem&#038;p=52573"},"modified":"2020-09-10T08:14:52","modified_gmt":"2020-09-10T06:14:52","slug":"xad-spoteffects-gmbh","status":"publish","type":"ecosystem","link":"https:\/\/cms.munich-startup.net\/en\/startups\/xad-spoteffects-gmbh\/","title":{"rendered":"XAD spoteffects GmbH"},"content":{"rendered":"<div class=\"entry-content\"><p>XAD spoteffects GmbH is specialized in cross media monitoring and analysis of advertising campaigns. We focus on TV tracking, advertising response analysis and real time synchronization of TV and online campaigns.<\/p>\n<p>TV tracking<br \/>\nOur state-of-the-art video and audio recognition technology automatically identifies and extracts every TV commercial aired. The XAD Media Research Tool delivers to-the-second precise airing data, which includes information about stations, spending, commercial environment and TV ad versions. Since every single TV airing has been detected over all stations and programs, XAD knows everything about the advertising market, including the media strategies being used in any industry and by any competitor.<\/p>\n<p>spot effects<br \/>\nspoteffects is a TV-attribution tool (software-as-a-service), that allows TV-media planners to optimize TV-advertising campaigns for online shops and other websites, based on the number of immediate website visits and conversions generated by each broadcasting of the TV-commercial. This is possible because spot effects bridges the technical gap between TV and web by matching TV and web data using an elaborate algorithm. spoteffects allows optimal planning of current or future TV campaigns and helps to optimize them regarding the best choice of TV channels, weekdays, times, TV shows and motifs etc. and to increase your ROI.<\/p>\n<p>TV2Web Sync<br \/>\nTV2Web Sync allows real time synchronization of TV and online campaigns and enables highly efficient targeting of potential customers on a second screen (multi-screen usage). The enhanced synchronization of SEA measures with TV commercial airings is an indispensable tool to capture SEA traffic conducted by TV commercials and direct it straight to the target website.<\/p>\n<\/div>","protected":false},"featured_media":52574,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"ecosystem_type":[2],"ecosystem_tag":[2742,2749],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XAD spoteffects GmbH - Munich Startup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/startups\/xad-spoteffects-gmbh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XAD spoteffects GmbH - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"XAD spoteffects GmbH is specialized in cross media monitoring and analysis of advertising campaigns. 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