{"id":9997,"global_id":"cms.munich-startup.net\/en?id=9997","global_id_lineage":["cms.munich-startup.net\/en?id=9997"],"author":"25","status":"publish","date":"2016-04-19 14:24:48","date_utc":"2016-04-19 12:24:48","modified":"2016-04-19 14:24:48","modified_utc":"2016-04-19 12:24:48","url":"https:\/\/cms.munich-startup.net\/en\/event\/specialist-workshop-best-practice-in-marketing-and-sales\/","rest_url":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/events\/9997","title":"Fachworkshop: Best Practice in Marketing und Vertrieb","description":"

Neben der Entwicklung innovativer Produkte und Dienstleistungen geh\u00f6ren Marketing und Vertrieb zu den wichtigsten Kernkompetenzen in wachstumsorientierten Unternehmen.<\/strong> In diesem Workshop diskutieren Sie \u00fcber Best Practice Ans\u00e4tze im Kontext komplexer Vertriebsprozesse mit dem Ziel, Vermarktungserfolge reproduzierbar zu gestalten. Insbesondere bekommen Sie wertvolle Informationen und Tools zu Herausforderungen wie Positionierung, Kundennutzen, Produkt-\/Markt-Matrix, Vertriebslogik, Kampagnen- und SalesFunnel-Management, Buying-Center-Analyse, SPIN-Selling u.v.m<\/p>\n

Referent G\u00fcnter Meier ist Mehrfachgr\u00fcnder mit diversen Exits und aktuell an vier Startups beteiligt.<\/strong> Er ist Spezialist f\u00fcr die Entwicklung von jungen Wachstumsunternehmen und f\u00fcr die Konzeption und die Optimierung von B-to-B-Vertriebsprozessen. Herr Meier engagiert sich als Seminarleiter und Moderator in zahlreichen Veranstaltungen. Dar\u00fcber hinaus ist er ehrenamtlich in Gr\u00fcndernetzwerken aktiv und engagiert sich als Aufsichtsrat und Beirat f\u00fcr Unternehmen und Institutionen.<\/p>\n

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