{"id":79130,"global_id":"cms.munich-startup.net\/en?id=79130","global_id_lineage":["cms.munich-startup.net\/en?id=79130"],"author":"12","status":"publish","date":"2022-01-18 08:59:31","date_utc":"2022-01-18 07:59:31","modified":"2022-02-28 11:54:29","modified_utc":"2022-02-28 10:54:29","url":"https:\/\/cms.munich-startup.net\/en\/event\/online-pricing-for-startups\/","rest_url":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/events\/79130","title":"Online: Preisgestaltung f\u00fcr Startups","description":"<div class=\"entry-content\"><p><strong>Preisgestaltung f\u00fcr Startups &#8211; Wie Sie mit den richtigen Preisen schnell neue Kunden gewinnen &amp; Ihre Rentabilit\u00e4t steigern.<\/strong><\/p>\n<p>F\u00fcr die Kunden sind die Preise ein wichtiger Kaufentscheidungsfaktor. F\u00fcr den Anbieter wirken sie mit einem gro\u00dfen Hebel auf den Umsatz und Gewinn. Vielen Startups fehlt jedoch das Spezialwissen f\u00fcr eine erfolgreiche Preisgestaltung. Sie erleben die Preisgestaltung oft als Dilemma. Bei einem zu niedrigen Preis bef\u00fcrchtet man Gewinne zu verschenken, bei einem zu hohen Preis besteht die Gefahr, Kunden vom Kauf abzuschrecken. Zudem ist f\u00fcr Startups der Wert ihrer innovativen Produkte und L\u00f6sungen oft schwer zu quantifizieren. Die Startups k\u00f6nnen nur auf wenige Erfahrungswerte zur\u00fcckgreifen und ein direkter Leistungsvergleich mit dem Wettbewerb ist oft nicht m\u00f6glich.<\/p>\n<p>In dem Fachworkshop zeigt der Pricing-Experte Christian Wirth, wie Startups ihre Preise erfolgreich gestalten und optimieren k\u00f6nnen. Interaktiv und anhand vieler Praxisbeispiele werden u. a. folgende Fragen beantwortet:<\/p>\n<ul>\n<li>Wie gehe ich bei der Preisgestaltung vor und welche Faktoren muss ich ber\u00fccksichtigen?<\/li>\n<li>Welche allgemeinen Strategien der Preisbildung gibt es und wie nutze ich diese am besten?<\/li>\n<li>Wie baue ich ein Preismodell auf, welches die Zahlungsbereitschaft meiner Kunden maximiert?<\/li>\n<li>Mit welchen psychologischen Preishebeln l\u00e4sst sich der Erfolg zus\u00e4tzlich steigern?<\/li>\n<\/ul>\n<p>Neben der Preisgestaltung f\u00fcr klassische Gesch\u00e4ftsmodelle werden auch Modelle f\u00fcr die bei IT-Startups verbreiteten Software as a Service (SaaS) Gesch\u00e4ftskonzepte beleuchtet.<\/p>\n<p>&nbsp;<\/p>\n<\/div>","excerpt":"","slug":"online-preisgestaltung-fuer-startups","image":{"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb.jpg","id":413,"extension":"jpg","width":1952,"height":927,"sizes":{"thumbnail":{"width":300,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-300x300.jpg"},"medium":{"width":600,"height":285,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-600x285.jpg"},"medium_large":{"width":768,"height":365,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-768x365.jpg"},"large":{"width":1200,"height":570,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-1200x570.jpg"},"large_old":{"width":880,"height":418,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-880x418.jpg"},"medium_old":{"width":440,"height":209,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-440x209.jpg"},"small_old":{"width":220,"height":220,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-220x220.jpg"},"large_2-1":{"width":1200,"height":600,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-1200x600.jpg"},"medium_2-1":{"width":600,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-600x300.jpg"},"small_2-1":{"width":300,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-300x150.jpg"},"large_5-3":{"width":750,"height":450,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-750x450.jpg"},"medium_5-3":{"width":500,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-500x300.jpg"},"small_5-3":{"width":250,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-250x150.jpg"},"large_4-3":{"width":800,"height":600,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-800x600.jpg"},"medium_4-3":{"width":400,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-400x300.jpg"},"small_4-3":{"width":200,"height":100,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-200x100.jpg"},"large_7-3":{"width":1200,"height":514,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-1200x514.jpg"},"medium_7-3":{"width":700,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-700x300.jpg"},"small_7-3":{"width":476,"height":204,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-476x204.jpg"},"large_8-3":{"width":1200,"height":450,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-1200x450.jpg"},"medium_8-3":{"width":800,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-800x300.jpg"},"small_8-3":{"width":600,"height":225,"mime-type":"image\/jpeg","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb-600x225.jpg"}}},"all_day":false,"start_date":"2022-02-15 17:00:00","start_date_details":{"year":"2022","month":"02","day":"15","hour":"17","minutes":"00","seconds":"00"},"end_date":"2022-02-15 20:00:00","end_date_details":{"year":"2022","month":"02","day":"15","hour":"20","minutes":"00","seconds":"00"},"utc_start_date":"2022-02-15 16:00:00","utc_start_date_details":{"year":"2022","month":"02","day":"15","hour":"16","minutes":"00","seconds":"00"},"utc_end_date":"2022-02-15 19:00:00","utc_end_date_details":{"year":"2022","month":"02","day":"15","hour":"19","minutes":"00","seconds":"00"},"timezone":"Europe\/Berlin","timezone_abbr":"CET","cost":"","cost_details":{"currency_symbol":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[{"name":"Preisgestaltung","slug":"preisgestaltung","term_group":0,"term_taxonomy_id":1802,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","id":1802,"urls":{"self":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/tags\/1802","collection":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":58769,"author":"25","status":"publish","date":"2020-03-24 09:38:56","date_utc":"2020-03-24 08:38:56","modified":"2020-03-24 09:38:56","modified_utc":"2020-03-24 08:38:56","url":"https:\/\/cms.munich-startup.net\/en\/venue\/online-2\/","venue":"Online","description":"<div class=\"entry-content\"><\/div>","slug":"online-2","json_ld":{"@type":"Place","name":"Online","description":"","url":"https:\/\/cms.munich-startup.net\/en\/venue\/online-2\/","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"cms.munich-startup.net\/en?id=58769","global_id_lineage":["cms.munich-startup.net\/en?id=58769"]},"organizer":[{"id":7600,"author":"25","status":"publish","date":"2016-02-02 13:18:48","date_utc":"2016-02-02 12:18:48","modified":"2019-06-06 11:17:37","modified_utc":"2019-06-06 09:17:37","url":"https:\/\/cms.munich-startup.net\/en\/organizer\/baystartup\/","organizer":"BayStartUP","description":"<div class=\"entry-content\"><\/div>","slug":"baystartup","website":"www.baystartup.de","json_ld":{"@type":"Person","name":"BayStartUP","description":"","url":"https:\/\/cms.munich-startup.net\/en\/organizer\/baystartup\/","telephone":"","email":"","sameAs":"http:\/\/www.baystartup.de"},"global_id":"cms.munich-startup.net\/en?id=7600","global_id_lineage":["cms.munich-startup.net\/en?id=7600"]}],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Online: Preisgestaltung f\u00fcr Startups","description":"&lt;p&gt;Preisgestaltung f\u00fcr Startups - Wie Sie mit den richtigen Preisen schnell neue Kunden gewinnen &amp; Ihre Rentabilit\u00e4t steigern. F\u00fcr die Kunden sind die Preise ein wichtiger Kaufentscheidungsfaktor. F\u00fcr den Anbieter wirken sie mit einem gro\u00dfen Hebel auf den Umsatz und Gewinn. Vielen Startups fehlt jedoch das Spezialwissen f\u00fcr eine erfolgreiche &hellip;&lt;\/p&gt;\\n","image":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2015\/02\/Gro\u00df_BayStartUP_Logo_rgb.jpg","url":"https:\/\/cms.munich-startup.net\/en\/event\/online-pricing-for-startups\/","startDate":"2022-02-15T17:00:00+01:00","endDate":"2022-02-15T20:00:00+01:00","location":{"@type":"Place","name":"Online","description":"","url":"https:\/\/cms.munich-startup.net\/en\/venue\/online-2\/","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"BayStartUP","description":"","url":"https:\/\/cms.munich-startup.net\/en\/organizer\/baystartup\/","telephone":"","email":"","sameAs":"http:\/\/www.baystartup.de"},"performer":"Organization"}}