{"id":55632,"global_id":"cms.munich-startup.net\/en?id=55632","global_id_lineage":["cms.munich-startup.net\/en?id=55632"],"author":"12","status":"publish","date":"2019-12-09 07:54:04","date_utc":"2019-12-09 06:54:04","modified":"2019-12-09 07:54:04","modified_utc":"2019-12-09 06:54:04","url":"https:\/\/cms.munich-startup.net\/en\/event\/innovations-cafe-smart-pricing-for-startups-0120\/","rest_url":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/events\/55632","title":"Innovations-Caf\u00e9: Smart Pricing for Startups","description":"

Pricing for Startups – Schnelleres Wachstum und h\u00f6here Ertr\u00e4ge<\/p>\n

Mit den richtigen Preisen gewinnst Du mehr Kunden und steigerst Deinen Gewinn. F\u00fcr die Kunden spielen die Preise eine zentrale Rolle bei der Kaufentscheidung. Somit sind sie ein wichtiger Hebel in Deinem Marketing und Verkauf. Doch wie geht man vor, wenn es aufgrund der Neuartigkeit der Produkte keine Referenzpreise im Markt gibt und man die Preissensitivit\u00e4t seiner Kunden noch nicht kennt?<\/p>\n

In seinem Fachreferat zeigt dir der Pricing Experte Christian Wirth anhand der Pricing Canvas Methode wie Du …<\/p>\n

– die Preise systematisch auf Deine Kundensegmente ausrichtest,
\n– Dein Angebot auf Deiner Preisliste strukturiert darstellst,
\n– eine f\u00fcr Dich passende Preisstrategie entwickelst,
\n– wertgetriebene Preismechanismen und Preispunkte verwendest und
\n– die Zahlungsbereitschaft Deiner Kunden steigerst.<\/p>\n

Zum Innovations-Caf\u00e9<\/h3>\n

Das Innovations-Caf\u00e9 ist die monatliche Netzwerkveranstaltung der SCE Gr\u00fcndungsf\u00f6rderung und findet immer am ersten Dienstag im Monat statt. Es bietet die M\u00f6glichkeit, sich in netter Runde mit den anderen TeilnehmerInnen bei dem ein oder anderen Glas Bier\/Saft\/Wasser zu unterhalten \u2013 f\u00fcr interessante Inhalte und ein angenehmes Ambiente sollte also gesorgt sein.<\/p>\n

Zu Beginn des Innovations-Caf\u00e9s besteht wie \u00fcblich die M\u00f6glichkeit, das eigene Startup zu pitchen \u2013 2 Minuten ohne Folie \u2013 und den ein oder anderen Aufruf zu platzieren (Mitgr\u00fcnderInnen-Suche, Crowdfunding-Kampagne etc.).<\/p>\n

Hier findet Ihr mehr Informationen zu der 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