{"id":17318,"global_id":"cms.munich-startup.net\/en?id=17318","global_id_lineage":["cms.munich-startup.net\/en?id=17318"],"author":"25","status":"publish","date":"2016-12-22 11:09:15","date_utc":"2016-12-22 10:09:15","modified":"2016-12-22 11:09:15","modified_utc":"2016-12-22 10:09:15","url":"https:\/\/cms.munich-startup.net\/en\/event\/specialist-workshop-best-practice-in-marketing-and-sales-2\/","rest_url":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/events\/17318","title":"Fachworkshop: Best Practice in Marketing und Vertrieb","description":"<div class=\"entry-content\"><p>Neben der Entwicklung innovativer Produkte und Dienstleistungen geh\u00f6ren Marketing und Vertrieb zu den wichtigsten Kernkompetenzen in wachstumsorientierten Unternehmen. In diesem Workshop diskutiert Ihr \u00fcber \u00bbBest-Practice-Ans\u00e4tze\u00ab im Kontext komplexer Vertriebsprozesse mit dem Ziel, Vermarktungserfolge reproduzierbar zu gestalten. Insbesondere bekommt Ihr wertvolle Informationen und Tools zu Herausforderungen wie Positionierung, Kundennutzen, Produkt-\/Markt-Matrix, Vertriebslogik, Kampagnen- und SalesFunnel-Management, Buying-Center-Analyse, SPIN-Selling u.v.m.<\/p>\n<p>Referent G\u00fcnter Meier ist Mehrfachgr\u00fcnder mit diversen Exits und aktuell an vier Startups beteiligt. Er ist Spezialist f\u00fcr die Entwicklung von jungen Wachstumsunternehmen und f\u00fcr die Konzeption und die Optimierung von B-to-B-Vertriebsprozessen. Herr Meier engagiert sich als Seminarleiter und Moderator in zahlreichen Veranstaltungen. Dar\u00fcber hinaus ist er ehrenamtlich in Gr\u00fcndernetzwerken aktiv und engagiert sich als Aufsichtsrat und Beirat f\u00fcr Unternehmen und Institutionen.<\/p>\n<p>Hinsichtlich der Herausforderung \u00bbVertrieb\u00ab erhaltet Ihr u.a. Einblicke und Tipps zu folgende Aspekten:<\/p>\n<ul>\n<li>Welche Probleme und Herausforderungen haben die Kunden?<\/li>\n<li>Mit welchen Produkten und Leistungen werden Kunden in welchen Branchen und Regionen angesprochen?<\/li>\n<li>Welchen Nutzen haben die Kunden?<\/li>\n<li>Wie baue ich den Direktvertrieb eines Startups auf?<\/li>\n<li>Welche Prozesse und Tools sind f\u00fcr eine optimale Vertriebssteuerung erforderlich?<\/li>\n<li>Welche Ressourcen und F\u00e4higkeiten m\u00fcssen die Mitarbeiter haben?<\/li>\n<li>Wie komme ich an &#8222;Entscheider&#8220; auf der Seite der Zielkunden?<\/li>\n<li>Wie &#8222;verkaufe&#8220; ich mein Produkt, meine Dienstleistung beim Kunden?<\/li>\n<li>Wie manage ich die &#8222;Sales-Pipeline&#8220;?<\/li>\n<li>Wie baue ich ein Vertriebs-Controlling auf?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.baystartup.de\/termin-detail.html?termin_id=931\" target=\"_blank\">Hier findet Ihr mehr Informationen zu der Veranstaltung. 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