{"id":12239,"global_id":"cms.munich-startup.net\/en?id=12239","global_id_lineage":["cms.munich-startup.net\/en?id=12239"],"author":"25","status":"publish","date":"2016-07-04 11:42:14","date_utc":"2016-07-04 09:42:14","modified":"2016-07-04 11:42:14","modified_utc":"2016-07-04 09:42:14","url":"https:\/\/cms.munich-startup.net\/en\/event\/specialist-workshop-on-successful-pricing-for-startups-with-the-right-prices-for-the-market\/","rest_url":"https:\/\/cms.munich-startup.net\/en\/wp-json\/tribe\/events\/v1\/events\/12239","title":"Fachworkshop: Erfolgreiche Preisgestaltung f\u00fcr Startups &#8211; Mit den richtigen Preisen an den Markt","description":"<div class=\"entry-content\"><p>Preise wirken stark und unmittelbar auf den Unternehmensgewinn und sind damit ein wichtiger Erfolgsfaktor f\u00fcr jedes Unternehmen. F\u00fcr die Kunden sind sie einer der wichtigsten Kaufentscheidungsfaktoren.<\/p>\n<p>Vielen Startups fehlt das Spezialwissen im Preismanagement und die Preisgestaltung wird als Dilemma erlebt. Ein m\u00f6glichst hoher Preis maximiert zwar potenziell den Gewinn, schreckt aber gleichzeitig auch Kunden ab.<\/p>\n<p>Zus\u00e4tzlich wird die Preisgestaltung von Startups als Herausforderung erlebt, weil der Nutzen ihrer innovativen Produkte schwer zu quantifizieren ist. Die Startups k\u00f6nnen nur auf wenige Erfahrungswerte zur\u00fcckgreifen und der direkte Leistungsvergleich mit dem Wettbewerb ist schwer.<\/p>\n<p>Im Workshop vermittelt der Pricing-Experte Christian Wirth die Grundlagen und neusten Trends im Preismanagement. Interaktiv und anhand vieler Praxisbeispiele werden u. a. folgende Fragen beantwortet:<\/p>\n<ul>\n<li>Mit welchen allgemeinen Strategien der Preisbildung kann ich noch mehr Kunden gewinnen?<\/li>\n<li>Wie leite ich aus der Unternehmens- und Marketingstrategie eine erfolgreiche Preisstrategie ab?<\/li>\n<li>Wie setze ich die kosten-, die wettbewerbsorientierte und die psychologische Preisbildung effektiv ein?<\/li>\n<li>Mit welchen Instrumenten erh\u00f6he ich die Preisakzeptanz meiner Kunden und wie erschlie\u00dfe ich neue Kundensegmente?<\/li>\n<li>Wie setze ich die M\u00f6glichkeiten der Digitalisierung ein, um meine Preise noch individueller und dynamischer zu gestalten?<\/li>\n<\/ul>\n<p>Referent:<br \/>\nChristian Wirth, Gesch\u00e4ftsf\u00fchrer, <a href=\"http:\/\/www.optimalprice.ch\" target=\"_blank\">Optimal Price GmbH, Bern<\/a><\/p>\n<p><a href=\"https:\/\/www.baystartup.de\/termin-detail.html?termin_id=822\" target=\"_blank\">Mehr Informationen zu der Veranstaltung findet Ihr hier. 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