Oonique – the HelloFresh of knitting.
We deliver modern knitting and crochet accessories directly to your home in curated DIY kits—freshly packaged, individually tailored, and with everything you need for a successful project. Whether you're a beginner or an advanced knitter, our thousands of knitting kits combine high-quality yarn, thoughtful designs, and clear instructions.
For newcomers, we have a special beginner program with 1:1 video tutorials, step-by-step instructions, and our Commuknitty, an active community for sharing, learning, and staying on track.
Our goal: to make knitting accessible, aesthetically pleasing and suitable for everyday use again – with an experience that inspires and relaxes.
Boris Hardi founded Oonique in 2020/2021 with the clear goal of fundamentally renewing the traditional and often outdated wool industry. With a background in real estate and as an investor, he brings a business-oriented perspective to this creative industry. To position the company holistically, he brought Johanna Jacob on board early on as COO – she is responsible for brand development, community, and the creative development of Oonique. 
