Technical tutorial: Promising business idea – no paying customers. What methods do I use to attract the "right" customers?
It's important for startups to think from the customer's perspective right from the ideation phase—even better to involve potential customers in the development process. This allows the founding team to gain a more realistic assessment of customer benefits, relevance, and willingness to pay.
Rudolf Ball, startup founder and managing director of Great Big Value GmbH, gives you insights, tips and toolsets on the topic:
- How can I determine whether my business idea is needed on the market?
- Target group, persona, customer integration, etc.
- When is the right time for customer interviews?
- What should be considered when designing an interview?
- What does a smoke test do?
- What can I do myself and where is an external expert more useful?
- What effort/costs should I expect?
