Technical tutorial: Trademark registration – strategic approach to international business activities
Trademark protection is an indispensable means of communication and recognition in commercial transactions, which no company can do without. Different registration strategies are recommended for international sales markets.
Attorneys at law Dr. Udo W. Herberth, LL.M., and Christoph Vischer, LL.M., from the law firm Weickmann & Weickmann, offer you an initial insight into the relevant questions, which are particularly relevant for startups:
- What can be protected as a trademark, what makes sense?
- How do I prepare a trademark application?
- Do I have to register my trademark in all countries to which I ship?
- When can I use a registered trademark?
- What are the differences between the German/European and non-European markets?
- What costs should I expect for legal representation?
