The 18th Month: Year after year, the KfW Start-up Monitor confirms that approximately one-third of all founders abandon their business – despite their initial euphoria, risk-taking, and passion. The main reasons for this withdrawal are often personal, such as excessive workload, dissatisfaction with the income generated, and, of course, the financial risk. While the first few months of a start-up are characterized by enthusiasm, it usually becomes apparent by the 18th month that the situation can become critical and goals…