Pricing for startups – How to quickly acquire new customers and increase your profitability with the right prices.
For customers, prices are an important purchasing decision factor. For providers, they have a significant impact on sales and profits. However, many startups lack the specialized knowledge for successful pricing. They often experience pricing as a dilemma. If prices are too low, they fear giving away profits; if prices are too high, there is a risk of discouraging customers from buying. Furthermore, startups often find it difficult to quantify the value of their innovative products and solutions. Startups have little experience to draw on, and a direct performance comparison with the competition is often impossible.
In this workshop, pricing expert Christian Wirth will demonstrate how startups can successfully design and optimize their prices. Interactively and with numerous practical examples, the following questions will be answered, among others:
- How do I proceed with pricing and what factors do I need to consider?
- What general pricing strategies are there and how do I best use them?
- How do I build a pricing model that maximizes my customers’ willingness to pay?
- Which psychological pricing levers can be used to further increase success?
In addition to pricing for traditional business models, models for the Software as a Service (SaaS) business concepts common among IT startups are also examined.
