Companies, whether large or small, are accustomed to working with companies that have been on the market for some time and also meet the relevant supplier requirements, such as auditing and certification. They may also already have experience collaborating with universities on development projects. "Startups" lie somewhere in between: They don't have a long corporate history yet, but they offer enormous innovation potential that should be considered in the innovation strategy of established companies.
The BayStartUP tutorial “Cooperating with Startups” is aimed specifically at medium-sized, SMEs and industrial companies that are interested in collaborating with startups – be it in sales, as a technology collaboration or in another form.
We'll explain the key success factors and basic first steps in collaborating with startups, such as creating a search field matrix and successful startup scouting. We aim to break down barriers to collaborating with startups, highlight the benefits of collaboration, and demonstrate how even smaller companies can approach startup collaborations using simple methods while keeping the risk manageable.
The following topics await you:
- How do startups/established companies tick?
- What advantages does a startup offer an established company?
- What needs to be considered/what can go wrong in the collaboration, and what measures can an established company take to prevent this?
- In which business phases can a startup be – and what type of cooperation makes sense in that case?
- How do I find suitable startups?
- What processes and framework conditions should a company create in order to be able to work with a startup?
- Support options through BayStartUP
