In addition to developing innovative products and services, marketing and sales are among the most important core competencies in growth-oriented companies. In this online workshop, you'll discuss best-practice approaches in the context of complex sales processes with the goal of ensuring reproducible marketing success. In particular, you'll receive valuable information and tools for challenges such as positioning, customer benefits, product/market matrices, sales logic, campaign and sales funnel management, buying center analysis, SPIN selling, and much more.
The speaker, Günter Meier, is a multiple founder with various exits and is currently involved in four startups. He specializes in the development of young growth companies and in the design and optimization of B2B sales processes. Mr. Meier is involved as a seminar leader and moderator in numerous events. He is also active on a voluntary basis in startup networks and serves on the supervisory board and advisory boards of companies and institutions.
With regard to the challenge of “sales”, you will receive insights and tips on the following aspects:
- What problems and challenges do customers have?
- Which products and services are aimed at customers in which industries and regions?
- What benefit do customers get?
- How do I build a startup's direct sales?
- Which processes and tools are required for optimal sales management?
- What resources and skills do employees need to have?
- How do I reach “decision-makers” on the target customer side?
- How do I “sell” my product or service to the customer?
- How do I manage the sales pipeline?
- How do I set up sales controlling?
