The media business and the insurance industry face the same challenges: Digitalization is upending their traditional business models and rendering many conventional marketing and sales channels obsolete. Without new ways to reach customers, growth is no longer possible. Media companies like IDG and Gruner+Jahr have redefined themselves as a result of these developments. How can the insurance industry benefit from the lessons learned from the media business in the digital transformation?
At the Cross Industry Network Meeting of the German Media Academy, strategists and communications experts from both industries will demonstrate how they are responding to developments in digital product innovation and customer communication.
Learn
- …which successful strategies media companies have developed to deal with digitalization and how these can be transferred to insurance companies
- …which content and communication strategies you can use to reach your customers today
- …how you can implement content marketing and emotional branding in your company
- …how you can use data management and analytics to target your customers more effectively and involve them in product development
- …how you can enter into interactive customer dialogue and act closer to the customer
You can find more information about the event here.
