The transformation of the media world brought about by digitalization requires media companies to become increasingly innovative. The buzzword "disruptive" business models has long since entered the media industry: Technological innovations are shaping the market and giving rise to new business models and competitors. Industry boundaries are increasingly dissolving, and value chains are changing. The digital transformation process presents the media industry with not only strategic but also structural and organizational challenges.
How innovative are German broadcasters and publishers in meeting these challenges? What do best practice processes look like – from the early identification of innovations to final decision-making in management? Which partnerships are useful for developing or exploiting innovations? To what extent do media companies participate in startups? How can companies generate a sustainable competitive advantage from their innovation culture? And how can innovation capacity be increased or even developed?
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