MCBW START UP – Design connects Visions!
Supporting startups and innovative business ideas is a direct investment in the future: Business and society are looking for fresh and sustainable concepts that are both lateral and feasible. What does design contribute to this?
Design expertise and creativity techniques are key drivers of innovation. Design methods serve both the generation of ideas and the customer-focused, successful implementation of the product or service. Designers give new business ideas meaning, form, and function. They make the product or service more approachable, attractive, easier to use, friendlier, and more valuable in the eyes of the user. New approaches are not always immediately understood, and some business ideas require support in brand development. Design helps with this, too.
MCBW START UP, the startup platform for companies and designers, initiated by bayern design, supports targeted exchange between design-oriented startups, young and experienced designers, and business experts, thus enabling a professional and successful career path. Continuing education and information events round out the offerings.
Here you can find the complete program and more information about the Munich Creative Business Week (MCBW).
